{"id":734,"date":"2014-08-18T09:56:38","date_gmt":"2014-08-18T04:26:38","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-in\/?p=734"},"modified":"2025-03-26T20:03:43","modified_gmt":"2025-03-26T14:33:43","slug":"significance-of-the-say-do-gap","status":"publish","type":"post","link":"https:\/\/www.biworldwide.com\/en-in\/our-work\/blog\/significance-of-the-say-do-gap\/","title":{"rendered":"Significance of the Say-Do Gap"},"content":{"rendered":"\n<div style=\"height:0\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\" has-content-align-center has-overlay has-overlay--dark alignwide wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/en-in\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/1728471321165.png\" class=\"biw-hero__bg-image\" alt=\"Silhouettes of people standing on a mountain peak at sunrise. One figure stands prominently in the foreground, while others follow behind, overlooking a scenic valley with rivers and clouds. Sun rays spread across a dramatic sky filled with birds.\" style=\"object-position: 50% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/1728471321165.png 1280w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/1728471321165-300x169.png 300w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/1728471321165-1024x576.png 1024w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/1728471321165-768x432.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tSignificance of the Say-Do Gap\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>In leadership, actions speak louder than words. The say-do gap\u2014when intentions don\u2019t align with actions\u2014can erode trust and credibility. BI WORLDWIDE\u2019s&nbsp;<em>New Rules of Engagement<\/em>&nbsp;emphasise bold transparency, urging leaders to think before they speak and follow through on commitments. Read on&#8230;.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left\">Say-do gap is a much talked about phrase in the world of Behavioural Economics. Say- Do gap, also called the intention-action gap, is when people tend to say one thing, but do another. To illustrate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You claim to be on a diet and need to lose ten pounds, but you eat a doughnut each Friday at work.<\/li>\n\n\n\n<li>You aim to pay off your credit card debt in a year, but you buy a new car next week.<\/li>\n\n\n\n<li>As a sales rep, you know that you can earn more money with each incremental sale and that every minute you are not working, you are risking losing sales. In spite of knowing this, you decide to go play golf with a friend as it\u2019s a beautiful Friday afternoon.<\/li>\n<\/ul>\n\n\n\n<p>The above illustrations seem innocuous, but the say-do gap can have major implications when executed by high-profile business leaders, saying one thing and doing another.<br>You know you are highly observed when you are a top executive. Everything you say and do matters and carries a lot of significance. Gone are the days when you could \u201cfly under the radar\u201d (if ever you did). With the insurgence of web and social media there is simply nowhere to hide anymore \u2013 and numerous public figures have been in ruins because of it.<\/p>\n\n\n\n<p>In this Omni scientific world where nothing is private anymore, it has been stated in BI WORLDWIDE\u2122\u2018s New Rules of Engagement \u2013 \u201cBe Boldly Transparent\u201d. As a business leader, you have to behave ethically because the bottom line is people watch leaders; they listen to them and ape them. And hence the leaders are the first ones to be held accountable for not doing what they say they will do.<\/p>\n\n\n\n<p>Our advice for business leaders and the say-do gap is dual:<\/p>\n\n\n\n<p>1. Think before you talk.<\/p>\n\n\n\n<p>2. Commit to do what you say you are going to do.<\/p>\n\n\n\n<p>Behavioural economics makes us understand that leadership roles command a lot of authority and are highly stimulating. When you are in a highly senior role, you are more scrutinized and people aren\u2019t as willing to \u201clet you off the hook\u201d especially when you bring out your natural human behaviour. While being a real human is one of the greatest assets any good leader has, you do need to fine tune in order to lead effectively. The say-do gap is one of the areas to be cautious about.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-base-two-background-color has-background  has-dynamic-border-radius  layout-columns-4 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-645d8aa7 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);background-image:url(&#039;https:\/\/www.biworldwide.com\/en-in\/wp-content\/themes\/__custom--biw-block-theme\/patterns\/images\/image-64.jpg&#039;);background-size:cover;\">\n<h2 class=\"wp-block-heading\">Looking to build engagement and loyalty for your brand?<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a aria-expanded=\"false\" aria-haspopup=\"dialog\" href=\"#\" modal-id=\"header-lead-gen\" role=\"button\" tabindex=\"0\" class=\"wp-block-button__link wp-element-button modal-trigger core-button-trigger\">Let&#8217;s talk<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In leadership, actions speak louder than words. The say-do gap\u2014when intentions don\u2019t align with actions\u2014can erode trust and credibility. BI WORLDWIDE\u2019s New Rules of Engagement emphasise bold transparency, urging leaders to think before they speak and follow through on commitments. Read on&#8230;.<\/p>\n","protected":false},"author":47,"featured_media":894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"associated_experts":[],"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[64,57],"problem-space":[44],"class_list":["post-734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","content-topic-behavioural-economics","content-topic-new-rules-of-engagement-research","problem-space-employee-engagement"],"featured_media_global":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Significance of the Say-Do Gap - India (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/blog\/significance-of-the-say-do-gap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Significance of the Say-Do Gap - India (English)\" \/>\n<meta property=\"og:description\" content=\"In leadership, actions speak louder than words. 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