{"id":1638,"date":"2019-07-17T19:01:52","date_gmt":"2019-07-17T13:31:52","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-in\/?post_type=webinar&#038;p=1638"},"modified":"2025-06-18T13:32:53","modified_gmt":"2025-06-18T08:02:53","slug":"score-high-in-the-channel-loyalty-game-hit-the-right-chords","status":"publish","type":"webinar","link":"https:\/\/www.biworldwide.com\/en-in\/our-work\/webinar\/score-high-in-the-channel-loyalty-game-hit-the-right-chords\/","title":{"rendered":"Score High in the Channel Loyalty Game \u2013 Hit the Right Chords"},"content":{"rendered":"<div class=\" has-content-align-center has-overlay has-overlay--dark alignwide wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/en-in\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/themes\/__custom--biw-block-theme\/patterns\/images\/image.jpg\" alt=\"\" class=\"biw-hero__bg-image\" style=\"object-position: 50% 50%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\t<strong>Score High in the Channel Loyalty Game \u2013 Hit the Right Chords<\/strong>\t\t\t<\/h1>\n\t\t\t\t\t\t\t<h2 class=\"biw-hero__subtitle\">\n\t\t\t\t\tWebinar On Demand\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>Learn what it takes to build unstoppable channel loyalty. Tune into Walter Ruckes as he reveals research-backed strategies to engage, motivate, and reward dealer, distributor, and reseller partners for lasting success. Watch this on-demand webinar.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-fce79bf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading  has-gradient-fill has-gradient-fill-orange\"><strong>Episode 3 \u2013 Score High in the Channel Loyalty Game \u2013 Hit the Right Chords<\/strong><\/h2>\n\n\n\n<p>Loyal channel partners are the backbone of sustained sales growth\u2014but what truly drives their commitment? In the <strong>third episode of <em>Power Up Your Sales Arsenal<\/em><\/strong>, BI WORLDWIDE\u2019s channel engagement and loyalty expert, <strong>Walter Ruckes<\/strong>, uncovers research-backed insights on what motivates dealers, distributors, and resellers. Learn how to inspire long-term loyalty through strategic engagement, meaningful rewards, and behavioural economics principles that bring channel loyalty programs to life.<\/p>\n\n\n\n<p><strong>Key Takeaways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discover how <strong>behavioural economics<\/strong> can strengthen channel loyalty programs.<\/li>\n\n\n\n<li>Learn how <strong>learning and data analytics<\/strong> drive awareness and inspire action.<\/li>\n\n\n\n<li>Explore how <strong>incentives, goal-setting, and rewards<\/strong> build lasting loyalty.<\/li>\n<\/ul>\n\n\n\n<p>Watch this on-demand webinar to master the art of channel partner engagement.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<\/div>\n\n\n\n<div style=\"--image-aspect-ratio: 16\/9;--video-aspect-ratio: 16\/9;\" class=\"wp-block-biw-block-theme-video-block\"data-modal-id=\"modal-69db6609cee73\">\n\t<div class=\"video-block__content-wrapper\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"625\" src=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Walter-Ruckes.jpg\" class=\"video-block__image has-dynamic-border-radius\" alt=\"A man wearing a checked shirt smiles, seated next to text promoting a webcast. The text reads: Episode #3: Hit the right chords - Power Up Your Sales Arsenal with Mr. Walter Ruckes, channel engagement and loyalty expert at BI WORLDWIDE.\" style=\"object-position:50% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Walter-Ruckes.jpg 1200w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Walter-Ruckes-300x156.jpg 300w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Walter-Ruckes-1024x533.jpg 1024w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Walter-Ruckes-768x400.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t<button \n\t\t\t\tclass=\"video-block__play-button video-popup-trigger\" \n\t\t\t\taria-label=\"Play video\" \n\t\t\t\taria-haspopup=\"dialog\"\n\t\t\t\taria-controls=\"modal-69db6609cee73\"\n\t\t\t>\n\t\t\t<span class=\"button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"33\" height=\"32\" viewBox=\"0 0 33 32\" fill=\"none\">\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M26.2696 12.5534C28.8988 14.1 28.8988 17.9023 26.2696 19.4489L11.5291 28.1198C8.86252 29.6884 5.50098 27.7657 5.50098 24.6721L5.50098 7.33029C5.50098 4.23662 8.86253 2.314 11.5291 3.88255L26.2696 12.5534Z\" fill=\"white\"\/>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/span>\n\t\t\t\t<span class=\"screen-reader-text\">Play video<\/span>\n\t\t\t<\/button>\n\t\t\t<\/div>\n<\/div>\n\n\t<dialog \n\t\tclass=\"video-block__dialog \"\n\t\t\t\t\tstyle=\"--video-aspect-ratio: 16\/9;\"\n\t\t\t\tid=\"modal-69db6609cee73\"\n\t\taria-labelledby=\"dialog-title-modal-69db6609cee73\"\n\t\taria-describedby=\"dialog-desc-modal-69db6609cee73\"\n\t>\n\t\t<div class=\"video-block__container\">\n\t\t\t<button \n\t\t\t\tclass=\"video-block__close\" \n\t\t\t\taria-label=\"Close video\"\n\t\t\t\ttype=\"button\"\n\t\t\t>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n\t\t\t\t\t<path d=\"M18 7.05L16.95 6L12 10.95L7.05 6L6 7.05L10.95 12L6 16.95L7.05 18L12 13.05L16.95 18L18 16.95L13.05 12L18 7.05Z\" fill=\"currentColor\"\/>\n\t\t\t\t<\/svg>\n\t\t\t<span class=\"screen-reader-text\">Close video<\/span>\n\t\t<\/button>\n\t\t\t\t\t\t<div \n\t\t\t\tclass=\"video-block__content\"\n\t\t\t\tid=\"dialog-desc-modal-69db6609cee73\"\n\t\t\t\tdata-video-id=\"356594831\"\n\t\t\t\tdata-video-type=\"vimeo\"\n\t\t\t\tdata-autoplay=\"0\"\n\t\t\t\tdata-controls=\"1\"\n\t\t\t>\n\t\t\t\t<div id=\"videoPlayer\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/dialog>\n","protected":false},"excerpt":{"rendered":"<p>Learn what it takes to build unstoppable channel loyalty. Tune into Walter Ruckes as he reveals research-backed strategies to engage, motivate, and reward dealer, distributor, and reseller partners for lasting success. Watch this on-demand webinar.<\/p>\n","protected":false},"featured_media":1639,"template":"","meta":{"case_study_logo":0,"unique_title":"","unique_cta":"","associated_experts":[],"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[79,61,58,82],"problem-space":[41,45],"class_list":["post-1638","webinar","type-webinar","status-publish","has-post-thumbnail","hentry","content-topic-behavioural-science","content-topic-channel-partner-engagement","content-topic-rewards","content-topic-sales-team-motivation","problem-space-channel-performance","problem-space-sales-team-motivation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Score High in the Channel Loyalty Game<\/title>\n<meta name=\"description\" content=\"Explore expert strategies to boost channel loyalty and hit the right engagement notes in this valuable webinar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/webinar\/score-high-in-the-channel-loyalty-game-hit-the-right-chords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Score High in the Channel Loyalty Game\" \/>\n<meta property=\"og:description\" content=\"Explore expert strategies to boost channel loyalty and hit the right engagement notes in this valuable webinar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/webinar\/score-high-in-the-channel-loyalty-game-hit-the-right-chords\/\" \/>\n<meta property=\"og:site_name\" content=\"India (English)\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-18T08:02:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Walter-Ruckes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"625\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/webinar\/score-high-in-the-channel-loyalty-game-hit-the-right-chords\/\",\"url\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/webinar\/score-high-in-the-channel-loyalty-game-hit-the-right-chords\/\",\"name\":\"Score High in the Channel Loyalty Game\",\"isPartOf\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/webinar\/score-high-in-the-channel-loyalty-game-hit-the-right-chords\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/webinar\/score-high-in-the-channel-loyalty-game-hit-the-right-chords\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Walter-Ruckes.jpg\",\"datePublished\":\"2019-07-17T13:31:52+00:00\",\"dateModified\":\"2025-06-18T08:02:53+00:00\",\"description\":\"Explore expert strategies to boost channel loyalty and hit the right engagement notes in this valuable webinar.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/webinar\/score-high-in-the-channel-loyalty-game-hit-the-right-chords\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.biworldwide.com\/en-in\/our-work\/webinar\/score-high-in-the-channel-loyalty-game-hit-the-right-chords\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/webinar\/score-high-in-the-channel-loyalty-game-hit-the-right-chords\/#primaryimage\",\"url\":\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Walter-Ruckes.jpg\",\"contentUrl\":\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Walter-Ruckes.jpg\",\"width\":1200,\"height\":625,\"caption\":\"A man wearing a checked shirt smiles, seated next to text promoting a webcast. 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