{"id":1654,"date":"2019-07-24T17:20:38","date_gmt":"2019-07-24T11:50:38","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-in\/?post_type=webinar&#038;p=1654"},"modified":"2025-06-18T13:33:19","modified_gmt":"2025-06-18T08:03:19","slug":"good-job-at-demotivating-your-sales-teams-and-channel-partners","status":"publish","type":"webinar","link":"https:\/\/www.biworldwide.com\/en-in\/our-work\/webinar\/good-job-at-demotivating-your-sales-teams-and-channel-partners\/","title":{"rendered":"Good Job at Demotivating your Sales Teams and Channel Partners"},"content":{"rendered":"<div class=\" has-content-align-center has-overlay has-overlay--dark alignwide wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/en-in\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/themes\/__custom--biw-block-theme\/patterns\/images\/image.jpg\" alt=\"\" class=\"biw-hero__bg-image\" style=\"object-position: 50% 50%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\t<strong>Good Job at Demotivating your Sales Teams and Channel Partners<\/strong>\t\t\t<\/h1>\n\t\t\t\t\t\t\t<h2 class=\"biw-hero__subtitle\">\n\t\t\t\t\tWebinar On Demand\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>Not all motivation strategies work\u2014some can even backfire. In the final episode, Siddharth Reddy uncovers common myths that demotivate sales teams and channel partners and shares research-backed strategies to drive real engagement and performance. Tune in.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-fce79bf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading  has-gradient-fill has-gradient-fill-orange\"><strong>Episode 3 \u2013 Good Job at Demotivating your Sales Teams and Channel Partners<\/strong><\/h2>\n\n\n\n<p>Not all motivation strategies work\u2014and some can even do more harm than good. In the <strong>final episode of <em>Power Up Your Sales Arsenal<\/em>, Siddharth Reddy<\/strong>, Loyalty &amp; Engagement Thought Leader and CEO, BI WORLDWIDE India, uncovers the common myths that lead to demotivation and reveals research-backed best practices to truly inspire and engage sales teams and channel partners.<\/p>\n\n\n\n<p><strong>Key Takeaways:<\/strong><\/p>\n\n\n\n<p>\u2022 Understand different types of sales performers and how to tailor motivation strategies effectively.<br>\u2022 Identify common myths that unintentionally demotivate your teams\u2014and what to do instead.<br>\u2022 Learn how to apply proven motivation strategies the right way to drive sustained performance.<\/p>\n\n\n\n<p>Tune in to discover what really works when it comes to motivating your sales teams and channel partners.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<\/div>\n\n\n\n<div style=\"--image-aspect-ratio: 16\/9;--video-aspect-ratio: 16\/9;\" class=\"wp-block-biw-block-theme-video-block\"data-modal-id=\"modal-69db6619c4708\">\n\t<div class=\"video-block__content-wrapper\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"625\" src=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Siddharth.jpg\" class=\"video-block__image has-dynamic-border-radius\" alt=\"A promotional banner for a webcast featuring Siddharth Reddy. The event is titled Good Job at Demotivating Your Sales Teams and Channel Partners and is part of the Inspiration Series. Siddharth Reddy is the CEO of BI Worldwide India.\" style=\"object-position:50% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Siddharth.jpg 1200w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Siddharth-300x156.jpg 300w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Siddharth-1024x533.jpg 1024w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Siddharth-768x400.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t<button \n\t\t\t\tclass=\"video-block__play-button video-popup-trigger\" \n\t\t\t\taria-label=\"Play video\" \n\t\t\t\taria-haspopup=\"dialog\"\n\t\t\t\taria-controls=\"modal-69db6619c4708\"\n\t\t\t>\n\t\t\t<span class=\"button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"33\" height=\"32\" viewBox=\"0 0 33 32\" fill=\"none\">\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M26.2696 12.5534C28.8988 14.1 28.8988 17.9023 26.2696 19.4489L11.5291 28.1198C8.86252 29.6884 5.50098 27.7657 5.50098 24.6721L5.50098 7.33029C5.50098 4.23662 8.86253 2.314 11.5291 3.88255L26.2696 12.5534Z\" fill=\"white\"\/>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/span>\n\t\t\t\t<span class=\"screen-reader-text\">Play video<\/span>\n\t\t\t<\/button>\n\t\t\t<\/div>\n<\/div>\n\n\t<dialog \n\t\tclass=\"video-block__dialog \"\n\t\t\t\t\tstyle=\"--video-aspect-ratio: 16\/9;\"\n\t\t\t\tid=\"modal-69db6619c4708\"\n\t\taria-labelledby=\"dialog-title-modal-69db6619c4708\"\n\t\taria-describedby=\"dialog-desc-modal-69db6619c4708\"\n\t>\n\t\t<div class=\"video-block__container\">\n\t\t\t<button \n\t\t\t\tclass=\"video-block__close\" \n\t\t\t\taria-label=\"Close video\"\n\t\t\t\ttype=\"button\"\n\t\t\t>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n\t\t\t\t\t<path d=\"M18 7.05L16.95 6L12 10.95L7.05 6L6 7.05L10.95 12L6 16.95L7.05 18L12 13.05L16.95 18L18 16.95L13.05 12L18 7.05Z\" fill=\"currentColor\"\/>\n\t\t\t\t<\/svg>\n\t\t\t<span class=\"screen-reader-text\">Close video<\/span>\n\t\t<\/button>\n\t\t\t\t\t\t<div \n\t\t\t\tclass=\"video-block__content\"\n\t\t\t\tid=\"dialog-desc-modal-69db6619c4708\"\n\t\t\t\tdata-video-id=\"356596014\"\n\t\t\t\tdata-video-type=\"vimeo\"\n\t\t\t\tdata-autoplay=\"0\"\n\t\t\t\tdata-controls=\"1\"\n\t\t\t>\n\t\t\t\t<div id=\"videoPlayer\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/dialog>\n","protected":false},"excerpt":{"rendered":"<p>Not all motivation strategies work\u2014some can even backfire. In the final episode, Siddharth Reddy uncovers common myths that demotivate sales teams and channel partners and shares research-backed strategies to drive real engagement and performance. Tune in.<\/p>\n","protected":false},"featured_media":1680,"template":"","meta":{"case_study_logo":0,"unique_title":"","unique_cta":"","associated_experts":[],"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[61,82],"problem-space":[41,45],"class_list":["post-1654","webinar","type-webinar","status-publish","has-post-thumbnail","hentry","content-topic-channel-partner-engagement","content-topic-sales-team-motivation","problem-space-channel-performance","problem-space-sales-team-motivation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stop Demotivating Sales &amp; Channel Partners<\/title>\n<meta name=\"description\" content=\"Learn common mistakes that demotivate sales teams and how to reverse them with proven behavioral insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/webinar\/good-job-at-demotivating-your-sales-teams-and-channel-partners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stop Demotivating Sales &amp; Channel Partners\" \/>\n<meta property=\"og:description\" content=\"Learn common mistakes that demotivate sales teams and how to reverse them with proven behavioral insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/webinar\/good-job-at-demotivating-your-sales-teams-and-channel-partners\/\" \/>\n<meta property=\"og:site_name\" content=\"India (English)\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-18T08:03:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Siddharth.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"625\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/webinar\/good-job-at-demotivating-your-sales-teams-and-channel-partners\/\",\"url\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/webinar\/good-job-at-demotivating-your-sales-teams-and-channel-partners\/\",\"name\":\"Stop Demotivating Sales & Channel Partners\",\"isPartOf\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/webinar\/good-job-at-demotivating-your-sales-teams-and-channel-partners\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/webinar\/good-job-at-demotivating-your-sales-teams-and-channel-partners\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Siddharth.jpg\",\"datePublished\":\"2019-07-24T11:50:38+00:00\",\"dateModified\":\"2025-06-18T08:03:19+00:00\",\"description\":\"Learn common mistakes that demotivate sales teams and how to reverse them with proven behavioral insights.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/webinar\/good-job-at-demotivating-your-sales-teams-and-channel-partners\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.biworldwide.com\/en-in\/our-work\/webinar\/good-job-at-demotivating-your-sales-teams-and-channel-partners\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/webinar\/good-job-at-demotivating-your-sales-teams-and-channel-partners\/#primaryimage\",\"url\":\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Siddharth.jpg\",\"contentUrl\":\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Siddharth.jpg\",\"width\":1200,\"height\":625,\"caption\":\"A promotional banner for a webcast featuring Siddharth Reddy. 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