{"id":361,"date":"2025-03-09T20:12:26","date_gmt":"2025-03-10T02:12:26","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-latam\/?page_id=361"},"modified":"2025-03-09T20:48:38","modified_gmt":"2025-03-10T02:48:38","slug":"thought-leadership","status":"publish","type":"page","link":"https:\/\/www.biworldwide.com\/en-latam\/thought-leadership\/","title":{"rendered":"Thought leadership"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-97093539 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading alignfull has-text-align-left has-xxxl-font-size\">Thought Leadership<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-850d240a wp-block-post-template-is-layout-grid has-dynamic-card-height has-dynamic-row-fill\"><li class=\"wp-block-post post-799 post type-post status-publish format-standard hentry\">\n\n<div class=\" has-dynamic-border-radius  wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-latam\/our-work\/blog\/retail-sales-incentive\/\">Retail sales incentive<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Once upon a time in the heart of a bustling metropolis, there stood a branch of a thriving retail store named \u201cBright Ideas.\u201d Across the country, the store was known for its friendly staff, quality products and vibrant atmosphere. Behind the scenes at the corporate office, the store\u2019s CEO, Ms. Diaz, was brainstorming ways to [&hellip;]<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-795 post type-post status-publish format-standard hentry\">\n\n<div class=\" has-dynamic-border-radius  wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-latam\/our-work\/blog\/channel-partner-programs\/\">10 key strategies for running successful channel partner programs<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Channel programs are integral to the success of many businesses, allowing them to reach broader markets and enhance brand visibility. Incentivizing channel partners further amplifies these efforts, motivating them to drive sales, promote products and foster long-term partnerships. However, the effectiveness of a channel program incentive hinges on careful planning, execution and management. Here are [&hellip;]<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-793 post type-post status-publish format-standard hentry\">\n\n<div class=\" has-dynamic-border-radius  wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-latam\/our-work\/blog\/is-cash-king\/\">Is cash king?<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Do cash incentives work better than non-cash incentives? On the surface it\u2019s a relatively simple, straightforward question but in truth, it\u2019s one of the great debates in the field of sales compensation programs \u2014 and one that requires a remarkably complex and nuanced answer. We recently hosted a&nbsp;webinar&nbsp;on this cash vs. non-cash topic featuring Professor [&hellip;]<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-791 post type-post status-publish format-standard hentry\">\n\n<div class=\" has-dynamic-border-radius  wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-latam\/our-work\/blog\/ways-to-inspire-sales-motivation\/\">5 ways to inspire sales motivation<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Motivation is a huge factor in generating success from your sales and channel programs. The question is, how do you inspire and cultivate the motivation your sales team needs? Here are five keys to inspiring and driving motivation in the workplace: Knowing these are effective ways to motivate people, how do you put them into [&hellip;]<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-789 post type-post status-publish format-standard hentry\">\n\n<div class=\" has-dynamic-border-radius  wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-latam\/our-work\/blog\/ideas-to-get-the-best-performance\/\">5 ideas to get the best performance from your sales team<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">&#8211; 1 &#8211; Design your incentive programs based on the behavioral economics principle of&nbsp;Prospect Theory. If you give a person two equal choices \u2013 one telling them how much they will gain and the other telling them how much they will lose \u2013 they will choose the winning option, even though it\u2019s the same.&nbsp;Focus on [&hellip;]<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-787 post type-post status-publish format-standard hentry\">\n\n<div class=\" has-dynamic-border-radius  wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-latam\/our-work\/blog\/recognition-in-an-artificial-world\/\">Authentic recognition in an artificial world<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">There\u2019s something very authentic and real about the connection created by every individual recognition moment. But with artificial intelligence (AI) rapidly growing and evolving, how do you make sure recognition stays authentic? We don\u2019t expect AI to write evocative, meaningful and celebratory content. But we do expect it to assist in creating something detailed, accurate [&hellip;]<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-785 post type-post status-publish format-standard hentry\">\n\n<div class=\" has-dynamic-border-radius  wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-latam\/our-work\/blog\/gifting-can-inspire-your-customers-and-employees\/\">5 ways gifting can inspire your customers and employees<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Surprising and delighting customers and employees can elevate your brand. So can the packaging. Learn 5 ways to use gifting to inspire your customers and employees. It\u2019s amazing how many packages the average person receives a year. According to the Pitney Bowes Parcel Shipping Index, the average home received 166 packages in 2021. Pitney Bowes [&hellip;]<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-781 post type-post status-publish format-standard hentry\">\n\n<div class=\" has-dynamic-border-radius  wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-latam\/our-work\/blog\/motivate-your-channel-sales\/\">4 ways to motivate your channel sales<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">The channel sales process typically involves promoting products and services through the channel partners and paying them when they make a sale. Where you might usually rely on a direct sales force, using a channel to market can pay off big for you. But, along with a possible big return, it can also provide big [&hellip;]<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-771 post type-post status-publish format-standard hentry\">\n\n<div class=\" has-dynamic-border-radius  wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-latam\/our-work\/blog\/channel-marketing-trends\/\">5 key channel marketing trends<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">For manufacturing companies, sales partners and distributors are the lifeblood for their products and solutions. Supporting them with training, communications, rewards, recognition and analytics is vital to the relationship. Over the past few years, organizations have evolved their strategies and support to make sure their message&nbsp;and solutions reach the right people. Here are five current [&hellip;]<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><\/ul>\n\n<nav class=\"wp-block-query-pagination is-content-justification-center is-layout-flex wp-container-core-query-pagination-is-layout-a89b3969 wp-block-query-pagination-is-layout-flex\" aria-label=\"Pagination\">\n\n\n<div class=\"wp-block-query-pagination-numbers\"><span aria-current=\"page\" class=\"page-numbers current\">1<\/span>\n<a class=\"page-numbers\" href=\"?query-0-page=2\">2<\/a><\/div>\n\n<a href=\"\/en-latam\/wp-json\/wp\/v2\/pages\/361?query-0-page=2\" class=\"wp-block-query-pagination-next\">Next Page<\/a>\n<\/nav>\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Thought Leadership<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"wf_page_folders":[35],"class_list":["post-361","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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