{"id":96,"date":"2025-01-14T16:14:17","date_gmt":"2025-01-14T16:14:17","guid":{"rendered":"https:\/\/live-biw-main.pantheonsite.io\/?page_id=96"},"modified":"2025-05-06T12:07:52","modified_gmt":"2025-05-06T18:07:52","slug":"channel-engagement","status":"publish","type":"page","link":"https:\/\/www.biworldwide.com\/en-latam\/channel-engagement\/","title":{"rendered":"Channel Engagement"},"content":{"rendered":"
\n\t
\n\t\t\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\"A\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t

\n\t\t\t\tChannel
Performance\t\t\t<\/h1>\n\t\t\t\t\t\t\t

\n\t\t\t\t\tStrengthen partnerships. Drive channel success.\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\n

Forge lasting channel relationships, drive engagement, and build deep loyalty to keep your brand top of mind.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

\n

Harness the power of strategic channel partnerships<\/h2>\n\n\n\n

Your channel partners\u2014dealers, distributors, wholesalers, retailers, and influencers\u2014are key to expanding your reach and growing your brand. But to build lasting, high-performing partnerships, your channel strategy needs to go beyond transactions.<\/p>\n\n\n\n

True channel loyalty isn\u2019t built on ad-hoc schemes or cash rewards. Partners need to feel valued, recognised, and connected to your brand. Understanding what drives them is the first step in transforming transactional relationships into meaningful connections.<\/p>\n\n\n\n

Our Channel Partner Engagement Research with KANTAR identifies eight key drivers of engagement: operational excellence, rewards, recognition, learning, brand affinity, communication, well-being, and events. Strategically integrating these drivers into your channel loyalty programs builds high-performing partnerships that drive sales, market share, brand visibility, and partner retention.<\/p>\n\n\n\n

The next step? Turning that understanding into action.<\/strong><\/p>\n<\/div>\n\n\n\n

\n
\n

Build a network of loyal partners.<\/h2>\n\n\n\n

<\/p>\n<\/div>\n\n\n\n

\n\t\t\t
\n\t\t\t\"\"\t\t<\/figure>\n\t\t
\n\t\t

\n\t\t\t\t\t\t\tAnalyze\t\t\t\t\t<\/h3>\n\t\t
\n\n

When you understand your partners better, you win.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n

\n\t\t\t
\n\t\t\t\"\"\t\t<\/figure>\n\t\t
\n\t\t

\n\t\t\t\t\t\t\tConnect\t\t\t\t\t<\/h3>\n\t\t
\n\n

Targeted learning and data-powered messaging keep your brand on their radar.
<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n

\n\t\t\t
\n\t\t\t\"\"\t\t<\/figure>\n\t\t
\n\t\t

\n\t\t\t\t\t\t\tInfluence\t\t\t\t\t<\/h3>\n\t\t
\n\n

Customers follow the crowd–and the crowd is social. Turn influencers into your loudest advocates.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n

\n\t\t\t
\n\t\t\t\"\"\t\t<\/figure>\n\t\t
\n\t\t

\n\t\t\t\t\t\t\tReward\t\t\t\t\t<\/h3>\n\t\t
\n\n

Spark loyalty with creative promotions and inspiring rewards. Get your channel emotionally invested for the long haul.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div><\/div>\n<\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n

Transform channel potential into performance<\/h2>\n\n\n\n

Drive measurable engagement and sustain excitement across your partners\u2019 lifecycle with our proven channel performance model.<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n
\n
\n

Every metric tells a story.<\/h2>\n<\/div>\n\n\n\n
\n
\n
\n

11.2%<\/h3>\n\n\n\n

average annual increase in channel sales<\/p>\n<\/div>\n\n\n\n

\n

1M<\/h3>\n\n\n\n

sales representatives engaged annually<\/p>\n<\/div>\n\n\n\n

\n

83<\/h3>\n\n\n\n

Net Promoter Score – according to Bain & Co, above 80 is world-class<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

\n
\n

Solutions<\/h2>\n\n\n\n

We’ll help you build your channel sales strategy.<\/p>\n<\/div>\n\n\n\n

\n
\n\t\t\t
\n\t\t\t\"\"\t\t<\/figure>\n\t\t
\n\t\t

\n\t\t\t\t\t\t\t\n\t\t\t\tLoyalty\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t
\n\n

Nothing sustains and elevates a brand like authentic customer loyalty. And that starts by building loyalty in your channel with engaging loyalty platforms.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\tRead More<\/span>\n\t<\/div>\n\n

\n\t\t\t
\n\t\t\t\"\"\t\t<\/figure>\n\t\t
\n\t\t

\n\t\t\t\t\t\t\t\n\t\t\t\tContests and Incentives\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t
\n\n

Your distribution channel represents a variety of different brands every day. Let’s make your brand as important to your channel representatives as it is to you.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\tRead More<\/span>\n\t<\/div>\n\n

\n\t\t\t
\n\t\t\t\"\"\t\t<\/figure>\n\t\t
\n\t\t

\n\t\t\t\t\t\t\t\n\t\t\t\tDealer Events\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t
\n\n

Whether it\u2019s an annual meeting or an exciting new product launch, we create events that help your dealers see how they fit into the big picture.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\tRead More<\/span>\n\t<\/div>\n\n

\n\t\t\t
\n\t\t\t\"\"\t\t<\/figure>\n\t\t
\n\t\t

\n\t\t\t\t\t\t\t\n\t\t\t\tLearning\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t
\n\n

We customize learning solutions that inform, engage, and educate your entire distribution channel.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\tRead More<\/span>\n\t<\/div>\n\n

\n\t\t\t
\n\t\t\t\"Abstract\t\t<\/figure>\n\t\t
\n\t\t

\n\t\t\t\t\t\t\t\n\t\t\t\tCommunications\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t
\n\n

Innovative strategies designed to capture and keep their attention, and stand out from the noise.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\tRead More<\/span>\n\t<\/div>\n\n

\n\t\t\t
\n\t\t\t\"\"\t\t<\/figure>\n\t\t
\n\t\t

\n\t\t\t\t\t\t\t\n\t\t\t\tGamification\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t
\n\n

Motivate true channel loyalty with an effective gamification program that taps into their desire to succeed.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\tRead More<\/span>\n\t<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Harness the power of strategic channel partnerships Your channel partners\u2014dealers, distributors, wholesalers, retailers, and influencers\u2014are key to expanding your reach and growing your brand. But to build lasting, high-performing partnerships, your channel strategy needs to go beyond transactions. True channel loyalty isn\u2019t built on ad-hoc schemes or cash rewards. Partners need to feel valued, recognised, […]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"wf_page_folders":[36],"class_list":["post-96","page","type-page","status-publish","hentry"],"yoast_head":"\nChannel Engagement - Latin America (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/en-latam\/channel-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Channel Engagement - Latin America (English)\" \/>\n<meta property=\"og:description\" content=\"Harness the power of strategic channel partnerships Your channel partners\u2014dealers, distributors, wholesalers, retailers, and influencers\u2014are key to expanding your reach and growing your brand. But to build lasting, high-performing partnerships, your channel strategy needs to go beyond transactions. True channel loyalty isn\u2019t built on ad-hoc schemes or cash rewards. Partners need to feel valued, recognised, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biworldwide.com\/en-latam\/channel-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Latin America (English)\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-06T18:07:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.biworldwide.com\/en-latam\/wp-content\/uploads\/sites\/13\/2025\/05\/channel-performance-model21-march-updated-2048x894-1-1024x447.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.biworldwide.com\/en-latam\/channel-engagement\/\",\"url\":\"https:\/\/www.biworldwide.com\/en-latam\/channel-engagement\/\",\"name\":\"Channel Engagement - Latin America (English)\",\"isPartOf\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-latam\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-latam\/channel-engagement\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-latam\/channel-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.biworldwide.com\/en-latam\/wp-content\/uploads\/sites\/13\/2025\/05\/channel-performance-model21-march-updated-2048x894-1-1024x447.png\",\"datePublished\":\"2025-01-14T16:14:17+00:00\",\"dateModified\":\"2025-05-06T18:07:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-latam\/channel-engagement\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.biworldwide.com\/en-latam\/channel-engagement\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.biworldwide.com\/en-latam\/channel-engagement\/#primaryimage\",\"url\":\"https:\/\/www.biworldwide.com\/en-latam\/wp-content\/uploads\/sites\/13\/2025\/05\/channel-performance-model21-march-updated-2048x894-1.png\",\"contentUrl\":\"https:\/\/www.biworldwide.com\/en-latam\/wp-content\/uploads\/sites\/13\/2025\/05\/channel-performance-model21-march-updated-2048x894-1.png\",\"width\":2048,\"height\":894,\"caption\":\"A diagram titled BIW\u2019s Channel Performance Model with three sections: Engage, Excite, and Enable, each listing related strategies such as onboarding, incentives, rewards, gamification, and product adaptation.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.biworldwide.com\/en-latam\/channel-engagement\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.biworldwide.com\/en-latam\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Channel Engagement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.biworldwide.com\/en-latam\/#website\",\"url\":\"https:\/\/www.biworldwide.com\/en-latam\/\",\"name\":\"Latin America (English)\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.biworldwide.com\/en-latam\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Channel Engagement - Latin America (English)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.biworldwide.com\/en-latam\/channel-engagement\/","og_locale":"en_US","og_type":"article","og_title":"Channel Engagement - Latin America (English)","og_description":"Harness the power of strategic channel partnerships Your channel partners\u2014dealers, distributors, wholesalers, retailers, and influencers\u2014are key to expanding your reach and growing your brand. But to build lasting, high-performing partnerships, your channel strategy needs to go beyond transactions. True channel loyalty isn\u2019t built on ad-hoc schemes or cash rewards. Partners need to feel valued, recognised, […]","og_url":"https:\/\/www.biworldwide.com\/en-latam\/channel-engagement\/","og_site_name":"Latin America (English)","article_modified_time":"2025-05-06T18:07:52+00:00","og_image":[{"url":"https:\/\/www.biworldwide.com\/en-latam\/wp-content\/uploads\/sites\/13\/2025\/05\/channel-performance-model21-march-updated-2048x894-1-1024x447.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.biworldwide.com\/en-latam\/channel-engagement\/","url":"https:\/\/www.biworldwide.com\/en-latam\/channel-engagement\/","name":"Channel Engagement - Latin America (English)","isPartOf":{"@id":"https:\/\/www.biworldwide.com\/en-latam\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.biworldwide.com\/en-latam\/channel-engagement\/#primaryimage"},"image":{"@id":"https:\/\/www.biworldwide.com\/en-latam\/channel-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.biworldwide.com\/en-latam\/wp-content\/uploads\/sites\/13\/2025\/05\/channel-performance-model21-march-updated-2048x894-1-1024x447.png","datePublished":"2025-01-14T16:14:17+00:00","dateModified":"2025-05-06T18:07:52+00:00","breadcrumb":{"@id":"https:\/\/www.biworldwide.com\/en-latam\/channel-engagement\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.biworldwide.com\/en-latam\/channel-engagement\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.biworldwide.com\/en-latam\/channel-engagement\/#primaryimage","url":"https:\/\/www.biworldwide.com\/en-latam\/wp-content\/uploads\/sites\/13\/2025\/05\/channel-performance-model21-march-updated-2048x894-1.png","contentUrl":"https:\/\/www.biworldwide.com\/en-latam\/wp-content\/uploads\/sites\/13\/2025\/05\/channel-performance-model21-march-updated-2048x894-1.png","width":2048,"height":894,"caption":"A diagram titled BIW\u2019s Channel Performance Model with three sections: Engage, Excite, and Enable, each listing related strategies such as onboarding, incentives, rewards, gamification, and product adaptation."},{"@type":"BreadcrumbList","@id":"https:\/\/www.biworldwide.com\/en-latam\/channel-engagement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.biworldwide.com\/en-latam\/"},{"@type":"ListItem","position":2,"name":"Channel Engagement"}]},{"@type":"WebSite","@id":"https:\/\/www.biworldwide.com\/en-latam\/#website","url":"https:\/\/www.biworldwide.com\/en-latam\/","name":"Latin America (English)","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.biworldwide.com\/en-latam\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.biworldwide.com\/en-latam\/wp-json\/wp\/v2\/pages\/96","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biworldwide.com\/en-latam\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.biworldwide.com\/en-latam\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.biworldwide.com\/en-latam\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biworldwide.com\/en-latam\/wp-json\/wp\/v2\/comments?post=96"}],"version-history":[{"count":8,"href":"https:\/\/www.biworldwide.com\/en-latam\/wp-json\/wp\/v2\/pages\/96\/revisions"}],"predecessor-version":[{"id":1204,"href":"https:\/\/www.biworldwide.com\/en-latam\/wp-json\/wp\/v2\/pages\/96\/revisions\/1204"}],"wp:attachment":[{"href":"https:\/\/www.biworldwide.com\/en-latam\/wp-json\/wp\/v2\/media?parent=96"}],"wp:term":[{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/www.biworldwide.com\/en-latam\/wp-json\/wp\/v2\/wf_page_folders?post=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}