{"id":2062,"date":"2025-05-21T16:23:51","date_gmt":"2025-05-21T08:23:51","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-ph\/?post_type=case-study&#038;p=2062"},"modified":"2025-05-21T16:57:49","modified_gmt":"2025-05-21T08:57:49","slug":"inspiring-brand-advocacy","status":"publish","type":"case-study","link":"https:\/\/www.biworldwide.com\/en-ph\/our-work\/case-study\/inspiring-brand-advocacy\/","title":{"rendered":"Inspiring Brand Advocacy"},"content":{"rendered":"<div class=\" has-content-align-left alignwide wp-elements-b8a82582a16d3156f9318275a85cb25d wp-block-biw-block-theme-hero has-text-color has-base-color\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/en-ph\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/en-sg\/wp-content\/uploads\/sites\/15\/2025\/05\/FS-BIW.jpg\" alt=\"Two women in business attire smile and talk in a bright office while holding coffee cups. One woman also holds a smartphone. A pink and red geometric overlay covers the left side of the image.\" class=\"biw-hero__bg-image\" style=\"object-position: 49% 49%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tInspiring Brand Advocacy\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>How a Financial Services Firm Revolutionised Recognition Across the Globe<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-left bg-angle-action  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/en-sg\/wp-content\/uploads\/sites\/15\/2025\/05\/66b77c83280d72dcd2795989_DBS-1024x576.jpg\" alt=\"A laptop and smartphone display the same employee recognition platform home screen, featuring a search bar, dashboard, navigation menu, points balance, and images of diverse people interacting, set against a red gradient background.\" class=\"wp-image-1914\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7ee84d44 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-119bc444 wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-overline-bold-text is-style-overline-bold-text--1\">EXECUTIVE SUMMARY<\/h2>\n\n\n\n<p class=\"is-style-intro-large-text is-style-intro-large-text--2\">A leading financial services firm headquartered in Singapore, committed to becoming the foremost digital bank worldwide, partnered with BI WORLDWIDE to launch its first formal global recognition programme. Using the DayMaker recognition platform, the initiative included peer-to-peer digital recognition, e-nominations and marketplace rewards.<br><\/p>\n<\/div>\n<\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69db1bdb23bb6)'\/><defs><linearGradient id='69db1bdb23bb6' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#6D28D9' stop-opacity='.3' offset='0'\/><stop stop-color='#6D28D9' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group alignfull  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-cc7bd7df wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-fce79bf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Key Snapshots<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-text-align-center is-layout-grid wp-container-core-group-is-layout-ef442fb0 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-81423f52 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-impact-font-size  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-orange\">81%<\/h3>\n\n\n\n<p class=\"has-text-align-center has-large-font-size  has-text-wrap-balance\">participation rate in year one<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-81423f52 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-impact-font-size  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-orange\">91%<\/h3>\n\n\n\n<p class=\"has-text-align-center has-large-font-size  has-text-wrap-balance\">participation rate in year two<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-81423f52 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-impact-font-size  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-orange\">43K<\/h3>\n\n\n\n<p class=\"has-text-align-center has-large-font-size  has-text-wrap-balance\">participants across 18 countries<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-81423f52 wp-block-group-is-layout-flex\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-346627ba wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-large-section-heading is-style-large-section-heading is-style-large-section-heading\">The Situation<\/h2>\n\n\n\n<p><strong>Ensuring consistent recognition in a global organisation<\/strong><\/p>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\">A prominent financial services firm headquartered in Singapore aspired to establish itself as the foremost digital bank globally. Despite this commitment, the firm lacked a formal global recognition programme. The only existing initiative, a Spot Award, was inconsistently implemented. Participating was also too tedious, which hindered the employee experience.<\/p>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-large-section-heading is-style-large-section-heading is-style-large-section-heading\">The Challenge<\/h2>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\"><strong>Implementing a unified, digital recognition system<\/strong><\/p>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\">The firm needed a comprehensive, automated recognition system that could be deployed across its global operations. The main challenge involved designing and launching a programme that was able to engage 43,000+ employees across 18 countries, while still ensuring consistency and compliance.<\/p>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\">Additionally, HR committed to a launch by the end of Q3, but BI WORLDWIDE was only brought in near the end of Q2. This tight timeline required collaborative efforts from multiple teams across the globe to meet the ambitious deadline.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-large-section-heading is-style-large-section-heading is-style-large-section-heading\">The Solution<\/h2>\n\n\n\n<p><strong>Reimagining employee recognition<\/strong><\/p>\n\n\n\n<p>BI WORLDWIDE customised its recognition solution according to the specific needs of the firm, featuring three key components:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Peer-to-peer digital recognitions:<\/strong>&nbsp;Employees could recognise each other\u2019s efforts with digital cards.<\/li>\n\n\n\n<li><strong>E-nominations:<\/strong>&nbsp;Employees could nominate colleagues for monetary awards and rewards points, approved by managers with allocated budgets.<\/li>\n\n\n\n<li><strong>Marketplace Rewards:<\/strong>&nbsp;A range of rewards, including merchandise and experiences, could be redeemed by employees with their accumulated recognition points.<\/li>\n<\/ul>\n\n\n\n<p>The solution seamlessly integrated into the firm&#8217;s internal staff app, making it easily accessible on mobile devices. BI WORLDWIDE also created company-specific e-cards and e-badges to align all reward schemes with the firm&#8217;s values. An award-points system allowed the firm to run various ad-hoc programs, such as departmental goals, holiday promotions, and special recognition during events like the COVID-19 outbreak, all while ensuring compliance.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-large-section-heading is-style-large-section-heading is-style-large-section-heading\">The Results<\/h2>\n\n\n\n<p><strong>High participation and enhanced engagement<\/strong><\/p>\n\n\n\n<p>The customised recognition solution launched successfully at the end of Q3, engaging 27,000 participants across 18 countries in Asia Pacific, Europe, the Middle East, and North America. A comprehensive communications campaign, featuring a CEO video message, environmental elements, push campaigns, and mascots, supported the launch.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>81%<\/strong>&nbsp;of staff received recognition at least once, surpassing BI WORLDWIDE&#8217;s year-one best-in-class benchmark of 68%.<\/li>\n\n\n\n<li>Participation grew to&nbsp;<strong>91%<\/strong>&nbsp;in the second year, with active involvement from top and middle management cascading throughout the organisation.<\/li>\n\n\n\n<li>The programme has consistently grown over the years to engage&nbsp;<strong>over 43,000+<\/strong>&nbsp;employees today.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-left bg-angle-action  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\"><blockquote class=\"has-gradient-fill-purple wp-block-biw-block-theme-biw-testimonial-quote\">\n\t<div class=\"biw-testimonial__quote\">\n\t\t<div class=\"biw-testimonial__content\">\n\t\t\t<p>By implementing a strategic approach to\u00a0<strong>employee recognition<\/strong>\u00a0through our DayMaker platform, this financial services firm successfully\u00a0<strong>engaged its global workforce<\/strong>\u00a0and fostered a\u00a0<strong>culture of recognition<\/strong>\u00a0across its organisation.<br><\/p>\t\t<\/div>\n\t<\/div>\n\t<\/blockquote>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69db1bdb28108)'\/><defs><linearGradient id='69db1bdb28108' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#6D28D9' stop-opacity='.3' offset='0'\/><stop stop-color='#6D28D9' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-base-two-background-color has-background  has-dynamic-border-radius  layout-columns-4 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-645d8aa7 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);background-image:url(&#039;https:\/\/www.biworldwide.com\/en-sg\/wp-content\/themes\/__custom--biw-block-theme\/patterns\/images\/image-64.jpg&#039;);background-size:cover;\">\n<h2 class=\"wp-block-heading\">Ready to get started? Talk to an expert today!<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.biworldwide.com\/en-ph\/general-contact\/\">Request a Demo<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\">\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>EXECUTIVE SUMMARY A leading financial services firm headquartered in Singapore, committed to becoming the foremost digital bank worldwide, partnered with BI WORLDWIDE to launch its first formal global recognition programme. Using the DayMaker recognition platform, the initiative included peer-to-peer digital recognition, e-nominations and marketplace rewards. Key Snapshots 81% participation rate in year one 91% participation [&hellip;]<\/p>\n","protected":false},"featured_media":2169,"template":"","meta":{"case_study_logo":0,"unique_title":"","unique_cta":"","featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[58],"problem-space":[44],"class_list":["post-2062","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","content-topic-financial-services-and-insurance","problem-space-employee-engagement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inspiring Brand Advocacy - Philippines (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/en-ph\/our-work\/case-study\/inspiring-brand-advocacy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inspiring Brand Advocacy - Philippines (English)\" \/>\n<meta property=\"og:description\" content=\"EXECUTIVE SUMMARY A leading financial services firm headquartered in Singapore, committed to becoming the foremost digital bank worldwide, partnered with BI WORLDWIDE to launch its first formal global recognition programme. 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Using the DayMaker recognition platform, the initiative included peer-to-peer digital recognition, e-nominations and marketplace rewards. 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