1.0Singapore (English)https://www.biworldwide.com/en-sgNickhttps://www.biworldwide.com/en-sg/our-work/blog/author/nwilkes/rich600338<blockquote class="wp-embedded-content" data-secret="aakg5eIHrx"><a href="https://www.biworldwide.com/en-sg/our-work/blog/personalizing-channel-loyalty/">Personalizing channel loyalty</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.biworldwide.com/en-sg/our-work/blog/personalizing-channel-loyalty/embed/#?secret=aakg5eIHrx" width="600" height="338" title="“Personalizing channel loyalty” — Singapore (English)" data-secret="aakg5eIHrx" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> https://www.biworldwide.com/wp-content/uploads/2025/03/Social-share-Personalizing-loyalty-325-1300x732-1.jpg1300732When it comes to loyalty programs, personalization is key. The more personalized, the greater the outcomes. Both engagement and business results benefit at higher rates. Because of that, we start thinking about personalization right from the beginning, during program design.