{"version":"1.0","provider_name":"Singapore (English)","provider_url":"https:\/\/www.biworldwide.com\/en-sg","author_name":"Nick","author_url":"https:\/\/www.biworldwide.com\/en-sg\/our-work\/blog\/author\/nwilkes\/","title":"Winning the last four feet - Singapore (English)","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"OaPXd7jqXX\"><a href=\"https:\/\/www.biworldwide.com\/en-sg\/our-work\/blog\/winning-the-last-four-feet\/\">Winning the last four feet<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.biworldwide.com\/en-sg\/our-work\/blog\/winning-the-last-four-feet\/embed\/#?secret=OaPXd7jqXX\" width=\"600\" height=\"338\" title=\"&#8220;Winning the last four feet&#8221; &#8212; Singapore (English)\" data-secret=\"OaPXd7jqXX\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Social-share-Last-four-feet-ESadnick-325-1300x732-1.jpg","thumbnail_width":1300,"thumbnail_height":732,"description":"For brands operating in retail, success is determined by the ability to \u201cwin the last four feet\u201d \u2013 the critical interaction between the customer and the retail associate. Regardless of the advertising budget, it can all be rendered ineffective if a competitor excels in that final interaction. Conversely, outperforming competitors in those crucial moments can offset their advertising spend."}