{"version":"1.0","provider_name":"Singapore (English)","provider_url":"https:\/\/www.biworldwide.com\/en-sg","author_name":"Nick","author_url":"https:\/\/www.biworldwide.com\/en-sg\/our-work\/blog\/author\/nwilkes\/","title":"A purpose worth banking on - Singapore (English)","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"MboG0Oc808\"><a href=\"https:\/\/www.biworldwide.com\/en-sg\/our-work\/case-study\/a-purpose-worth-banking-on\/\">A purpose worth banking on<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.biworldwide.com\/en-sg\/our-work\/case-study\/a-purpose-worth-banking-on\/embed\/#?secret=MboG0Oc808\" width=\"600\" height=\"338\" title=\"&#8220;A purpose worth banking on&#8221; &#8212; Singapore (English)\" data-secret=\"MboG0Oc808\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy2-1440x600-1.jpg","thumbnail_width":1440,"thumbnail_height":600,"description":"A large financial services company aimed to ignite passion and sharpen focus by aligning employees with their purpose, \"Lighting the Way to Financial Well-Being.\" They launched a recognition program called myPurpose, rewarding key behaviors with Purpose Points. This initiative led to significant reductions in turnover and impressive gains in customer experience scores. Discover how this strategy transformed their company culture in the full case study."}