{"id":1934,"date":"2025-05-12T11:53:06","date_gmt":"2025-05-12T03:53:06","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-sg\/?post_type=case-study&#038;p=1934"},"modified":"2025-05-21T16:20:22","modified_gmt":"2025-05-21T08:20:22","slug":"skyrocketing-sales-by-empowering-employees","status":"publish","type":"case-study","link":"https:\/\/www.biworldwide.com\/en-sg\/our-work\/case-study\/skyrocketing-sales-by-empowering-employees\/","title":{"rendered":"Skyrocketing Sales by Empowering Employees"},"content":{"rendered":"<div class=\" has-content-align-left alignwide wp-elements-7823d059b314af5331ce2641ff8bc50c wp-block-biw-block-theme-hero has-text-color has-base-color\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/en-sg\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/en-sg\/wp-content\/uploads\/sites\/15\/2025\/05\/Coca-Cola.jpg\" class=\"biw-hero__bg-image\" alt=\"A man with a backpack pushes a shopping cart down a grocery store aisle, looking up while holding his phone. Shelves of products line the aisle, and a purple overlay covers the left side of the image.\" style=\"object-position: 49% 49%;\" srcset=\"https:\/\/www.biworldwide.com\/en-sg\/wp-content\/uploads\/sites\/15\/2025\/05\/Coca-Cola.jpg 1440w, https:\/\/www.biworldwide.com\/en-sg\/wp-content\/uploads\/sites\/15\/2025\/05\/Coca-Cola-300x125.jpg 300w, https:\/\/www.biworldwide.com\/en-sg\/wp-content\/uploads\/sites\/15\/2025\/05\/Coca-Cola-1024x427.jpg 1024w, https:\/\/www.biworldwide.com\/en-sg\/wp-content\/uploads\/sites\/15\/2025\/05\/Coca-Cola-768x320.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tSkyrocketing Sales by Empowering Employees\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>How a Beverage Giant Revolutionised Sales Through Employee Recognition<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-left bg-angle-action  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How a Beverage Giant Revolutionised Sales Through Employee Recognition\" src=\"https:\/\/player.vimeo.com\/video\/1052942019?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7ee84d44 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-119bc444 wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-overline-bold-text is-style-overline-bold-text--1\">EXECUTIVE SUMMARY<\/h2>\n\n\n\n<p class=\"is-style-intro-large-text is-style-intro-large-text--2\">In collaboration with a global leader in the beverage industry, BI WORLDWIDE developed and executed an innovative employee brand ambassador and lead generation programme that transformed over 60,000 employees into active brand ambassadors.<\/p>\n\n\n\n<p class=\"is-style-intro-large-text is-style-intro-large-text--3\">Leveraging the science of behavioural economics and a robust employee rewards system, this programme successfully incentivised brand advocacy across the organisation and increased product availability and visibility across nearly 650,000 retail outlets in the United States.<\/p>\n<\/div>\n<\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69d46988bafae)'\/><defs><linearGradient id='69d46988bafae' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#6D28D9' stop-opacity='.3' offset='0'\/><stop stop-color='#6D28D9' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group alignfull  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-cc7bd7df wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-fce79bf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Key Snapshots<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-text-align-center is-layout-grid wp-container-core-group-is-layout-ef442fb0 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-81423f52 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-impact-font-size  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-orange\">43%<\/h3>\n\n\n\n<p class=\"has-text-align-center has-large-font-size  has-text-wrap-balance\">increase in conversion rate<br>(up from 10%)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-81423f52 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-impact-font-size  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-orange\">14k<\/h3>\n\n\n\n<p class=\"has-text-align-center has-large-font-size  has-text-wrap-balance\">new distributor outlets<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-81423f52 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-impact-font-size  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-orange\">$40M<\/h3>\n\n\n\n<p class=\"has-text-align-center has-large-font-size  has-text-wrap-balance\">in incremental revenue (US$)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-81423f52 wp-block-group-is-layout-flex\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-346627ba wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-large-section-heading is-style-large-section-heading is-style-large-section-heading\">The Situation<\/h2>\n\n\n\n<p><strong>Ensuring widespread brand presence in a fragmented market<\/strong><\/p>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\">A leading multinational corporation in the beverage space faced a significant logistical challenge. They boasted a vast network of nearly 650,000 restaurants, snack bars, and convenience stores across a major market. However, ensuring consistent brand presence \u2013 where their beverages were readily available and well-promoted \u2013 across this fragmented landscape proved difficult.<br><br>The company sought to activate its greatest asset: over 60,000 employees, who interacted with countless stores daily. Recognising this potential, the company sought a strategy to leverage their workforce as a robust brand ambassador network.<\/p>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-large-section-heading is-style-large-section-heading is-style-large-section-heading\">The Challenge<\/h2>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\"><strong>Breaking through traditional sales barriers<\/strong><\/p>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\">The primary challenge involved identifying and reaching out to outlets not offering their beverages, to open up new sales avenues. Traditional cold calling methods were deemed inefficient, requiring a high volume of calls with a low conversion rate. A more engaging and effective approach was essential.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-large-section-heading is-style-large-section-heading is-style-large-section-heading\">The Solution<\/h2>\n\n\n\n<p><strong>Turning employees into brand champions<\/strong><\/p>\n\n\n\n<p>The beverage company leveraged BI WORLDWIDE to design an innovative employee brand ambassador and lead generation programme. The programme\u2019s goal was to motivate employees to identify new sales opportunities and engage with outlets not carrying the client&#8217;s products.\u2028<\/p>\n\n\n\n<p>Several key components were designed to motivate and reward employees:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Employees were encouraged to approach outlets without the client&#8217;s products and enquire for them. Following which, employees would submit leads through an online portal.<\/li>\n\n\n\n<li>To incentivise participation, employees earned rewards points for each lead, with extra points for successful sales conversions.<\/li>\n\n\n\n<li>Points could be redeemed in an online marketplace for a variety of rewards, including merchandise, experiences, event tickets, flights and hotel stays.<\/li>\n\n\n\n<li>A themed, multimedia communications campaign kept the programme top-of-mind, driving sustained participation.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-large-section-heading is-style-large-section-heading is-style-large-section-heading\">The Results<\/h2>\n\n\n\n<p><strong>A resounding success and significant revenue growth<\/strong><\/p>\n\n\n\n<p>The programme delivered impressive results on all fronts, transforming employee recognition and improving sales performance significantly. Over four years, the programme reaped numerous benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>USD$40 million in incremental revenue:<\/strong> More than 32,000 qualified leads generated significant sales.<\/li>\n\n\n\n<li><strong>43% lead close rate:<\/strong> Leads converted at a much higher rate compared to traditional cold calls (10%).<\/li>\n\n\n\n<li><strong>14,000 new outlets:<\/strong> The programme successfully expanded the company&#8217;s reach to a vast number of new customers.<\/li>\n\n\n\n<li><strong>Shorter sales cycle:<\/strong> Referrals closed in 3 visits on average, compared to 12 for cold calls.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-left bg-angle-action  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\"><blockquote class=\"has-gradient-fill-purple wp-block-biw-block-theme-biw-testimonial-quote\">\n\t<div class=\"biw-testimonial__quote\">\n\t\t<div class=\"biw-testimonial__content\">\n\t\t\t<p>By leveraging\u00a0<strong>strategic employee engagement<\/strong>, our innovative approach transformed the beverage company&#8217;s workforce into brand ambassadors, significantly\u00a0<strong>expanding its sales reach.<\/strong><br><\/p>\t\t<\/div>\n\t<\/div>\n\t<\/blockquote>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69d46988bef3f)'\/><defs><linearGradient id='69d46988bef3f' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#6D28D9' stop-opacity='.3' offset='0'\/><stop stop-color='#6D28D9' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-base-two-background-color has-background  has-dynamic-border-radius  layout-columns-4 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-645d8aa7 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);background-image:url(&#039;https:\/\/www.biworldwide.com\/en-sg\/wp-content\/themes\/__custom--biw-block-theme\/patterns\/images\/image-64.jpg&#039;);background-size:cover;\">\n<h2 class=\"wp-block-heading\">Ready to get started? Talk to an expert today!<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.biworldwide.com\/en-sg\/general-contact\/\">Request a Demo<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\">\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>EXECUTIVE SUMMARY In collaboration with a global leader in the beverage industry, BI WORLDWIDE developed and executed an innovative employee brand ambassador and lead generation programme that transformed over 60,000 employees into active brand ambassadors. Leveraging the science of behavioural economics and a robust employee rewards system, this programme successfully incentivised brand advocacy across the [&hellip;]<\/p>\n","protected":false},"featured_media":1948,"template":"","meta":{"case_study_logo":0,"unique_title":"","unique_cta":"","featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[52,55],"problem-space":[49],"class_list":["post-1934","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","content-topic-consumer-goods-and-services","content-topic-rewards","problem-space-employee-engagement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Skyrocketing Sales by Empowering Employees - Singapore (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/en-sg\/our-work\/case-study\/skyrocketing-sales-by-empowering-employees\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skyrocketing Sales by Empowering Employees - Singapore (English)\" \/>\n<meta property=\"og:description\" content=\"EXECUTIVE SUMMARY In collaboration with a global leader in the beverage industry, BI WORLDWIDE developed and executed an innovative employee brand ambassador and lead generation programme that transformed over 60,000 employees into active brand ambassadors. 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