{"id":643,"date":"2025-04-05T10:00:16","date_gmt":"2025-04-05T02:00:16","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-sg\/?post_type=case-study&p=643"},"modified":"2025-04-06T09:52:41","modified_gmt":"2025-04-06T01:52:41","slug":"driving-targeted-results-across-multiple-channels","status":"publish","type":"case-study","link":"https:\/\/www.biworldwide.com\/en-sg\/our-work\/case-study\/driving-targeted-results-across-multiple-channels\/","title":{"rendered":"Driving targeted results across multiple channels"},"content":{"rendered":"
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\n\t\t\t\tDriving targeted results across multiple channels\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t
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A major beverage manufacturer and bottler wanted to drive targeted void closures with food service on-premises (FSOP) customers and deliver incremental revenue for a specific brand. Their goal was to achieve a void closure rate of 10% with a stretch goal of 15% of their nearly 5500-customer audience.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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RESULTS<\/h2>\n\n\n\n

The push\/pull tactics for this campaign increased the voids closed overall, surpassed the voids closed from a previous campaign, and increased their typical promo take rate.<\/p>\n<\/div>\n\n\n\n

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Industry<\/h2>\n\n\n\n

Food and beverage<\/p>\n<\/div>\n\n\n\n

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Problem space<\/h2>\n\n\n\n

Channel engagement<\/p>\n<\/div>\n\n\n\n

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Services<\/h2>\n\n\n\n

Multi-channel marketing<\/p>\n\n\n\n

Research and analytics<\/p>\n\n\n\n

Recognition<\/p>\n<\/div>\n\n\n\n

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Incremental revenue<\/h2>\n\n\n\n

A major beverage manufacturer and bottler wanted to drive targeted void closures with food service on-premises (FSOP) customers and deliver incremental revenue for a specific brand. Their goal was to achieve a void closure rate of 10% with a stretch goal of 15% of their nearly 5500-customer audience.<\/p>\n<\/div>\n\n\n\n

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Multi-channel awareness campaign<\/h2>\n\n\n\n

We developed a multi-channel campaign to build awareness and motivate purchase behaviors through multiple touchpoints and a reward. The client developed and executed a sales overlay that created a push\/pull to elevate the campaign. The touchpoints in the campaign included:<\/p>\n\n\n\n

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  • Launch outreach: email, direct mail, order site banner linking to open info splash page<\/li>\n\n\n\n
  • Non-responder outreach: email, direct mail, order site banner linking to open info splash page<\/li>\n\n\n\n
  • Reward purchase behavior with a reward: JBL Tune Flex true wireless earbuds<\/li>\n\n\n\n
  • Multi-language campaign: English and Spanish<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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    Exceed expectations<\/h2>\n\n\n\n

    The campaign exceeded the client’s expectations. The push\/pull tactics amplified the results by increasing their typical promo take rate by 576%. They exceeded their stretch goal, reaching a 21% closure rate, and they had close 27% more voids than a previous promotion they ran. The combination of touchpoints also had a positive impact.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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    Thought Leadership<\/h2>\n\n\n\n

    Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.<\/p>\n<\/div>\n\n\n\n

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    A major beverage manufacturer aimed to drive targeted void closures and deliver incremental revenue for a specific brand. We developed a multi-channel campaign to build awareness and motivate purchase behaviors. 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