{"id":416,"date":"2025-04-04T12:31:05","date_gmt":"2025-04-04T04:31:05","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-sg\/?page_id=416"},"modified":"2025-06-03T11:57:01","modified_gmt":"2025-06-03T03:57:01","slug":"the-new-rules-of-engagement","status":"publish","type":"page","link":"https:\/\/www.biworldwide.com\/en-sg\/the-new-rules-of-engagement\/","title":{"rendered":"The New Rules of Engagement"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--dark alignfull wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/en-sg\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media \">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/NROE-2024-ASterns-1728x600px-1.jpg\" alt=\"A group of origami cranes, with one red crane in the foreground on an orange patterned background, stand out against several gray cranes on a lighter patterned background. The contrast emphasizes the unique red crane.\" class=\"biw-hero__bg-image\" style=\"object-position: 50% 50%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tThe New Rules of Engagement\t\t\t<\/h1>\n\t\t\t\t\t\t\t<h2 class=\"biw-hero__subtitle\">\n\t\t\t\t\tThere\u2019s a science to effective motivation.\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>The New Rules of Engagement<sup>\u00ae<\/sup>&nbsp;research study is an ongoing annual study, designed to understand the current work experience and how to make it better for employees and create better outcomes for employers.&nbsp;&nbsp;<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-7 has-global-padding is-layout-constrained wp-container-core-group-is-layout-a133ec42 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Creating a great company culture starts here.<\/h2>\n\n\n\n<p class=\"has-large-font-size\">Through extensive global research, we\u2019ve identified 12 key factors that shape an employee\u2019s relationship with their company. Understanding which of these matter most to your team is essential in building a strong employee value proposition.<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-left bg-angle-action has-global-padding is-layout-constrained wp-container-core-group-is-layout-97ab3c77 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-text-align-center  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-ee362a79 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center  has-text-wrap-pretty\">The New Rules of Engagement<sup>\u00ae<\/sup><\/h2>\n\n\n\n<p class=\" has-text-wrap-balance\">12 rules to follow on your way to a world-class company culture.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-12 has-global-padding is-layout-constrained wp-container-core-group-is-layout-9e09659d wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-c765d3c1 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group  has-dynamic-border-radius has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/NROE-Coffee-mugs-1300x732px-1024x577.jpg\" alt=\"Two colorful mugs, one green and one yellow, are displayed in front of a magazine page titled The New Rules of Engagement. The page features various images, including a piggy bank and a red balloon, with text 1. make it personal above the mugs.\" class=\"wp-image-3303\" style=\"aspect-ratio:16\/9;object-fit:cover\" \/><\/figure>\n<\/div>\n\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-vertical-no-image wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tMake it personal\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Great managing is a matter of intense understanding of each unique individual\u2014knowing their abilities, their aspirations and how they work best. Success on this rule is critical for achieving all the others.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-vertical-no-image wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tMake money a non-issue\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Money isn&#8217;t everything. But companies that mishandle this emotional area will make it a bigger deal than it has to be.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-vertical-no-image wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tHelp them thrive\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Never have work, personal life and health been so inextricably connected. Protecting employees\u2019 holistic wellbeing doesn\u2019t just reduce costs\u2014it invigorates them and your business.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-vertical-no-image wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tRealize their potential\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>&nbsp;Employers are expected to provide growth opportunities. Offering tools, learning and development for employees to be successful will grow your top talent.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n\n<div class=\"wp-block-group  has-dynamic-border-radius has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/NROE-Balloon-1300x732px-1024x577.jpg\" alt=\"A heart-shaped red balloon floats in front of a magazine page titled The New Rules of Engagement. The page displays various items and text boxes. The balloon highlights rule number 5: foster belonging.\" class=\"wp-image-3301\" style=\"aspect-ratio:16\/9;object-fit:cover\" \/><\/figure>\n<\/div>\n\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-vertical-no-image wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tFoster belonging\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Employees cannot fully commit to a company they do not feel a part of. Fostering a sense of belonging within the organization, the team, and the work itself is critical for employees to stay and do exceptional work.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-vertical-no-image wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tBe boldly transparent\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Often, the best ideas come from employees. So listen with an open mind and use those ideas to shape the vision for the future.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-vertical-no-image wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tGive it meaning\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>People need to be part of something bigger than just a job and a paycheck. Meaning drives higher performance.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n\n<div class=\"wp-block-group  has-dynamic-border-radius has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/NROE-Binoculars-1300x732px-1024x577.jpg\" alt=\"A pair of binoculars is in the foreground. Behind it, a magazine page features images of a piggy bank, books, a red balloon, and a blue jersey. Text highlights The New Rules of Engagement and 8. See their future.\" class=\"wp-image-3302\" style=\"aspect-ratio:16\/9;object-fit:cover\" \/><\/figure>\n<\/div>\n\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-vertical-no-image wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tSee their future\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>What people do today is largely motivated by where they think it will take them in the future. Companies that are deliberate about helping employees chart that future will be rewarded with those people&#8217;s best work.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-vertical-no-image wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tMagnify their success\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>What a company recognizes gets repeated. Making a big deal of employees&#8217; accomplishments ensures the victories will be multiplied.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-vertical-no-image wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tUnite them\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>People have always been willing to take one for the right team, but only if they feel others will do the same. It&#8217;s never been more important to create conditions that foster strong collaboration.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-vertical-no-image wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tLet them lead\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>True empowerment comes from a place where ideas are seriously considered. Don\u2019t just encourage them to take a risk, support them if it doesn\u2019t go as planned.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-vertical-no-image wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tChallenge them\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Your best employees are eager to accomplish something incredible together. Challenge, rally, and support them wholeheartedly and you&#8217;ll be struck by what they can do.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div><\/div>\n<\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69f6cba88d205)'\/><defs><linearGradient id='69f6cba88d205' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#6D28D9' stop-opacity='.3' offset='0'\/><stop stop-color='#6D28D9' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-right bg-angle-accent-gold has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-6 has-wrap-on-small-screens has-wrap-on-tablet-screens has-small-screens-alignment-left has-tablet-screens-alignment-left is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-d7c818fd wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left\">Expertise from our brightest minds.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-text-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.biworldwide.com\/en-sg\/our-work\/blog\">View all thought leadership articles<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul data-animate=\"true\" data-animation-direction=\"up\" data-child-animation=\"individual\" class=\"wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-850d240a wp-block-post-template-is-layout-grid has-dynamic-card-height has-dynamic-row-fill\"><li class=\"wp-block-post post-3852 post type-post status-publish format-standard has-post-thumbnail hentry\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"2560\" height=\"1441\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/partner-page-featured-image-scaled-2.png\" class=\"blog-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"A group of people standing in a circle with their hands stacked on top of each other, symbolizing teamwork and unity. The background is blurred, highlighting the focus on the hands.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/partner-page-featured-image-scaled-2.png 2560w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/partner-page-featured-image-scaled-2-300x169.png 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/partner-page-featured-image-scaled-2-1024x576.png 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/partner-page-featured-image-scaled-2-768x432.png 768w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/partner-page-featured-image-scaled-2-1536x865.png 1536w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/partner-page-featured-image-scaled-2-2048x1153.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-sg\/our-work\/blog\/5-mistakes-to-avoid-when-launching-a-channel-loyalty-and-incentive-program\/\">5 mistakes to avoid when launching a channel loyalty and incentive program<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">The role of channel loyalty in partner performance Channel loyalty and incentive programs help manufacturers build stronger relationships with partners who are managing multiple vendors, targets, and priorities. Incentives provide a structured way to focus attention, influence behavior, and maintain engagement in an environment where partners are constantly making choices about where to invest their [&hellip;]<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-3703 post type-post status-publish format-standard has-post-thumbnail hentry\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"2165\" height=\"1385\" src=\"https:\/\/www.biworldwide.com\/en-sg\/wp-content\/uploads\/sites\/15\/2025\/09\/iStock-2174029851.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"A woman in a gray dress smiles and gestures while holding a tablet, giving a presentation to a seated audience in a modern, plant-filled room.\" srcset=\"https:\/\/www.biworldwide.com\/en-sg\/wp-content\/uploads\/sites\/15\/2025\/09\/iStock-2174029851.jpg 2165w, https:\/\/www.biworldwide.com\/en-sg\/wp-content\/uploads\/sites\/15\/2025\/09\/iStock-2174029851-300x192.jpg 300w, https:\/\/www.biworldwide.com\/en-sg\/wp-content\/uploads\/sites\/15\/2025\/09\/iStock-2174029851-1024x655.jpg 1024w, https:\/\/www.biworldwide.com\/en-sg\/wp-content\/uploads\/sites\/15\/2025\/09\/iStock-2174029851-768x491.jpg 768w, https:\/\/www.biworldwide.com\/en-sg\/wp-content\/uploads\/sites\/15\/2025\/09\/iStock-2174029851-1536x983.jpg 1536w, https:\/\/www.biworldwide.com\/en-sg\/wp-content\/uploads\/sites\/15\/2025\/09\/iStock-2174029851-2048x1310.jpg 2048w\" sizes=\"auto, (max-width: 2165px) 100vw, 2165px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-sg\/our-work\/blog\/why-simple-channel-incentive-programs-perform-better\/\">Why simple channel incentive programs perform better<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Channel incentive programs are often designed with good intentions but too much complexity. Layers of tiers, conditional rules, exceptions, multipliers, claims processes, and qualification criteria can make a program look sophisticated, yet feel unusable to partners. They are often also rooted in what the brand believes is how the partner works or is driven. In [&hellip;]<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-2756 post type-post status-publish format-standard has-post-thumbnail hentry\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1254\" height=\"836\" src=\"https:\/\/www.biworldwide.com\/en-sg\/wp-content\/uploads\/sites\/15\/2025\/05\/iStock-904611074.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"Five people sit around a table in a modern office, having a discussion. One woman stands and smiles while speaking to the group. Laptops and notebooks are on the table, and sunlight streams through a large window.\" srcset=\"https:\/\/www.biworldwide.com\/en-sg\/wp-content\/uploads\/sites\/15\/2025\/05\/iStock-904611074.jpg 1254w, https:\/\/www.biworldwide.com\/en-sg\/wp-content\/uploads\/sites\/15\/2025\/05\/iStock-904611074-300x200.jpg 300w, https:\/\/www.biworldwide.com\/en-sg\/wp-content\/uploads\/sites\/15\/2025\/05\/iStock-904611074-1024x683.jpg 1024w, https:\/\/www.biworldwide.com\/en-sg\/wp-content\/uploads\/sites\/15\/2025\/05\/iStock-904611074-768x512.jpg 768w\" sizes=\"auto, (max-width: 1254px) 100vw, 1254px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-sg\/our-work\/blog\/why-mdf-and-rebates-arent-enough-in-channel-incentives\/\">Why MDF and rebates aren\u2019t enough in channel incentives<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Marketing Development Funds (MDF) and rebates are staples of channel programs. They support marketing execution, protect margins, and contribute to partner profitability. They matter, but they are not enough on their own to create measurable business results. In many APAC markets, where channel ecosystems are still developing and\u00a0program\u00a0investment is often more constrained, relying on these [&hellip;]<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><\/ul>\n\n<\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69f6cba899e87)'\/><defs><linearGradient id='69f6cba899e87' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#FDB113' stop-opacity='.3' offset='0'\/><stop stop-color='#FDB113' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Creating a great company culture starts here. Through extensive global research, we\u2019ve identified 12 key factors that shape an employee\u2019s relationship with their company. Understanding which of these matter most to your team is essential in building a strong employee value proposition. The New Rules of Engagement\u00ae 12 rules to follow on your way to [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"wf_page_folders":[40],"class_list":["post-416","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The New Rules of Engagement - Singapore (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/en-sg\/the-new-rules-of-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The New Rules of Engagement - Singapore (English)\" \/>\n<meta property=\"og:description\" content=\"Creating a great company culture starts here. 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