{"id":96,"date":"2025-01-14T16:14:17","date_gmt":"2025-01-14T16:14:17","guid":{"rendered":"https:\/\/live-biw-main.pantheonsite.io\/?page_id=96"},"modified":"2025-04-23T17:15:56","modified_gmt":"2025-04-23T09:15:56","slug":"channel-engagement","status":"publish","type":"page","link":"https:\/\/www.biworldwide.com\/en-zh\/channel-engagement\/","title":{"rendered":"Channel Engagement"},"content":{"rendered":"
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Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t
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<\/div>\n\t\t\t\t\t\t\t\t\"Five\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\tChannel Engagement\t\t\t<\/h1>\n\t\t\t\t\t\t\t

\n\t\t\t\t\tFrom partners to powerhouses.\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t
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Forge powerful, long-lasting relationships with your channel partners. By driving incremental sales, fostering ongoing engagement, and creating deep loyalty, we help ensure your brand stays top of mind and ready to thrive in the marketplace.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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Harness the power of strategic channel partnerships<\/h2>\n\n\n\n

Your channel partners\u2014dealers, distributors, wholesalers, retailers, and influencers\u2014are key to expanding your reach and growing your brand. But to build lasting, high-performing partnerships, your channel strategy needs to go beyond transactions.<\/p>\n\n\n\n

True channel loyalty isn\u2019t built on ad-hoc schemes or cash rewards. Partners need to feel valued, recognised, and connected to your brand. Understanding what drives them is the first step in transforming transactional relationships into meaningful connections.<\/p>\n\n\n\n

Our Channel Partner Engagement Research with KANTAR identifies eight key drivers of engagement: operational excellence, rewards, recognition, learning, brand affinity, communication, well-being, and events. Strategically integrating these drivers into your channel loyalty programs builds high-performing partnerships that drive sales, market share, brand visibility, and partner retention.<\/p>\n\n\n\n

The next step? Turning that understanding into action.<\/strong><\/p>\n<\/div>\n\n\n\n

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Build a network of loyal partners.<\/h2>\n\n\n\n

Align, engage, and reward your channel partners with tailored solutions that turn them into passionate brand advocates, driving lasting loyalty.<\/p>\n<\/div>\n\n\n\n

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\n\t\t\t\t\t\t\tAnalyze\t\t\t\t\t<\/h3>\n\t\t
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When you understand your partners better, you win.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n

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Targeted learning and data-powered messaging keep your brand on their radar.
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\n\t\t\t\t\t\t\tInfluence\t\t\t\t\t<\/h3>\n\t\t
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Customers follow the crowd–and the crowd is social. Turn influencers into your loudest advocates.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n

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\n\t\t\t\t\t\t\tReward\t\t\t\t\t<\/h3>\n\t\t
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Spark loyalty with creative promotions and inspiring rewards. Get your channel emotionally invested for the long haul.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div><\/div>\n<\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n

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Every metric tells a story.<\/h2>\n<\/div>\n\n\n\n
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11.2%<\/h3>\n\n\n\n

average annual increase in channel sales<\/p>\n<\/div>\n\n\n\n

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1M<\/h3>\n\n\n\n

sales representatives engaged annually<\/p>\n<\/div>\n\n\n\n

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83<\/h3>\n\n\n\n

Net Promoter Score – according to Bain & Co, above 80 is world-class<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Transform channel potential into performance<\/h2>\n\n\n\n

Drive measurable engagement and sustain excitement across your partners\u2019 lifecycle with our proven channel performance model.<\/p>\n<\/div>\n<\/linearGradient><\/defs><\/svg><\/span><\/div><\/div>\n\n\n\n
\"Flowchart<\/figure>\n\n\n\n

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Integrated Solutions<\/h2>\n\n\n\n

We’ll help you build your channel sales strategy.<\/p>\n<\/div>\n\n\n\n

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\n\t\t\t\t\t\t\t\n\t\t\t\tChannel Solutions\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t
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Transform your channel performance by blending inspiration and human-centric design with advanced channel tech, expert managed services, and impactful rewards.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\tLearn More<\/span>\n\t<\/div>\n\n

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\n\t\t\t\t\t\t\t\n\t\t\t\tChannel Smart\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t
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Channel Smart combines advanced tech with proven channel strategies to elevate partner engagement and drive unparalleled performance, brand preference and loyalty.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\tLearn More<\/span>\n\t<\/div>\n\n

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\n\t\t\t\t\t\t\t\n\t\t\t\tContests and Incentives\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t
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Your distribution channel represents a variety of different brands every day. Let’s make your brand as important to your channel representatives as it is to you.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\tLearn More<\/span>\n\t<\/div>\n\n

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\n\t\t\t\"Open\t\t<\/figure>\n\t\t
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\n\t\t\t\t\t\t\t\n\t\t\t\tLearning\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t
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We customize learning solutions that inform, engage, and educate your entire distribution channel.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\tLearn More<\/span>\n\t<\/div>\n\n

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\n\t\t\t\"Abstract\t\t<\/figure>\n\t\t
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\n\t\t\t\t\t\t\t\n\t\t\t\tCommunications\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t
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Innovative strategies designed to capture and keep their attention, and stand out from the noise.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\tLearn More<\/span>\n\t<\/div>\n\n

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\n\t\t\t\"A\t\t<\/figure>\n\t\t
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\n\t\t\t\t\t\t\t\n\t\t\t\tGamification\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t
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Motivate true channel loyalty with an effective gamification program that taps into their desire to succeed.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\tLearn More<\/span>\n\t<\/div><\/div>\n<\/div>\n<\/linearGradient><\/defs><\/svg><\/span><\/div>","protected":false},"excerpt":{"rendered":"

Harness the power of strategic channel partnerships Your channel partners\u2014dealers, distributors, wholesalers, retailers, and influencers\u2014are key to expanding your reach and growing your brand. But to build lasting, high-performing partnerships, your channel strategy needs to go beyond transactions. True channel loyalty isn\u2019t built on ad-hoc schemes or cash rewards. Partners need to feel valued, recognised, […]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"wf_page_folders":[35],"class_list":["post-96","page","type-page","status-publish","hentry"],"yoast_head":"\nChannel Engagement - China (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/en-zh\/channel-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Channel Engagement - China (English)\" \/>\n<meta property=\"og:description\" content=\"Harness the power of strategic channel partnerships Your channel partners\u2014dealers, distributors, wholesalers, retailers, and influencers\u2014are key to expanding your reach and growing your brand. 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