Driving Employee Participation in a Health and Wellness Reward Program

BI WORLDWIDE applied behavioral science to drive participation in a new health and wellness program by implementing a personal and team goal-setting challenge. Participation exceeded expectations, as 99% of participants reached the desired status, providing a wonderful case study for this health insurer to market to their customers.

Challenge

• Improve awareness and drive participation in an employee wellness rewards program

• Increase participation, especially among employees with low- and medium- participation levels • Get at least 50% of the audience to achieve Silver status in the program

• Utilize program results for case studies promoting the program to large employers

• Scavenger hunt promotion and weekly rewards drawing to drive awareness of the program

• Individual and team challenges to set goals, use the program, and improve their baseline status for participation

• Custom communications campaign including emails and a team tracking tool to generate competition