Jan 04, 2015Provide a genuine baseball experience that caters to MLB fans bolstering brand awareness, social media engagement and sales. Scroll Down
This manufacturer of lawn and garden products wanted to engage MLB enthusiasts while highlighting its connection to baseball. This client’s relationship with MLB provided the opportunity to reach consumers attending MLB FanFest—an event that celebrates the MLB All Star Game.
Provide a genuine baseball experience that caters to MLB fans bolstering brand awareness, social media engagement and sales.
BI WORLDWIDE created a custom photo opportunity that invited attendees to don authentic MLB All Star jerseys, baseball bats and helmets. Photos featured an overlay that resembled a baseball card, including client branding and the MLB All Star logo. Photos were immediately delivered to consumers via email who were also given the option to sign up for a monthly newsletter featuring seasonal lawn and garden products.
BIW increased brand awareness and engagement in a variety of ways.