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Social Media Strategy for a Brand Launch

Jan 04, 2015

A cable network channel was launching a new brand and needed a unique PR moment that invited fashionistas to strut their style on a red carpet all over the streets of Manhattan. 

Social Media Strategy 

Situation

This cable network channel was launching a new brand that spoke to fashionistas and everyday ‘it’ girls. 

Challenge

Make a big statement by aligning with New York Fashion Week while remaining approachable and fun.

Solution

BI WORLDWIDE engineered a unique PR moment that invited fashionistas to strut their style on a red carpet all over the streets of Manhattan. Photos and videos captured the glamor and were broadcast over social media channels. BIW coordinated permitting, logistics, staff, social media strategy and execution. 

Results

BIW helped the cable network channel make a huge social media impact by reaching over 1.7 million Twitter accounts, increasing engagement by 57% and reach up by 116% on Facebook and totalling over 32 MILLION total online impressions.