For some people, Facebook is dead. It’s easy to associate this sentiment with the curmudgeonly, the security conscious and the Internet wary. However, the most recent demographic to join the pack is also the most unlikely: Millennials.
Many companies want to stay current with technology trends. Some even want to push the bleeding edge of app and device usage. However, connecting the company’s recognition programs to social media is a sinking ship. It’s natural to be drawn to the concept since social media is popular among so many. There are billions of Facebook and Twitter users to testify to that.
Social Media vs. Social Science
It’s important to note that connecting to social media is different from taking
advantage of well-applied social science. Connecting social media (Facebook,
Twitter, etc.) to your recognition program should be avoided; however, applying
social science to your recognition program can help boost engagement. In and
of itself, social media isn’t bad; it just doesn’t enhance the effectiveness of your
recognition program. On the other hand, a social component to recognition is
proven to enhance results.
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