The Goldfish Dilemma

You might be surprised that goldfish have had usbeat in terms of our attention span.
We can manage about eight seconds before wemove on; they have an extra second on us. When you have key messages to convey, how do you engage your participants before, during and after your event? There are multiple eight second segments in a one or two day meeting where you want your attendees present and absorbing the information.

Are you still with me? 

1. Take advantage of the vividness effect. 

There’s a behavioral economics principle called the vividness effect which states that people remember graphic treatments more than just words. Don’t simply announce your meeting or event. Make it a game-changer. Your online communications should be easy to understand and at the same time motivate your participants. Make sure you’re taking advantage of both a registration and opinion portal that marries technology with a deep understanding of human behavior to simplify the planning, announcing and promoting of events. Your site should capture attention and influence behavior-change through clear, concise messaging to keep audiences informed of event updates.

2. Go where your participants are. Once you get your attendees easy access to the key information about the event and have them register, give them a scalable mobile solution that allows you the flexibility to drive participation and build lasting relationships at your events. Offer an innovative and unique event experience that elevates networking to new levels, tracks results with comprehensive analytics and creates an environment of innovation and fun with an engaging app that works on all smartphone devices or tablets. In addition to agendas, speaker and attendee information, allow for interactive participation, polling and photos. The social part of any event is critical to feeling connected. Deliver an app that works hard for your participants by grabbing their attention and enhancing their experience.