Feb 06, 2018
Written by: Mark Hirschfeld and Walt Ruckes
(View Author Bio)
Shifting customer expectations, competition from all sides, a never-ending stream of product launches, evolving technologies and a whole array of internal changes require your sales reps to stay nimble, informed and inspired every day.
Being on the front line, your sales team experiences more change than just about any position.
The ability to embrace change is difficult for even the best performers. But what about reps who aren’t top performers? If all these changes challenge the best reps, what about your core and lagging salespeople? They will only fall further behind. And as much as this may seem to be their problem, it’s really your problem.
This problem can become your opportunity. Your core sales performers represent a huge percentage of your overall sales – and they hold your biggest opportunity for growth.
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