{"id":122,"date":"2025-01-14T16:17:19","date_gmt":"2025-01-14T16:17:19","guid":{"rendered":"https:\/\/live-biw-main.pantheonsite.io\/?page_id=122"},"modified":"2025-04-01T17:47:09","modified_gmt":"2025-04-01T23:47:09","slug":"lealtad","status":"publish","type":"page","link":"https:\/\/www.biworldwide.com\/es-latam\/lealtad\/","title":{"rendered":"Lealtad"},"content":{"rendered":"\n<p class=\"has-large-font-size\"><\/p>\n\n\n<div class=\" has-content-align-left has-overlay has-overlay--dark alignfull wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media \">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Loyalty-1728x600px.jpg\" alt=\"A person in a white shirt and necklace, smiling and handing a bowl to another person whose arm is visible. The background features a blurred plant and a decorative shield.\" class=\"biw-hero__bg-image\" style=\"object-position: 50% 50%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tLealtad\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>El \u00e9xito en la lealtad del cliente requiere una perspectiva \u00fanica. Nos enfocamos en impulsar los comportamientos que realmente importan, optimizando cada etapa del ciclo de vida del cliente y creando conexiones emocionales genuinas. Porque la verdadera lealtad no solo se gana, se cultiva en cada paso.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-fce79bf6 wp-block-group-is-layout-constrained\">\n<p class=\"has-large-font-size\">No te limites a construir lealtad de clientes o canales: optimiza cada fase del viaje. Desde el momento en que los clientes descubren tu marca hasta el punto en que se convierten en tus mayores defensores, te ayudamos a crear programas que inspiran acci\u00f3n, fomentan la conexi\u00f3n y generan resultados medibles.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-daca1d94 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  has-small-screens-alignment-center has-tablet-screens-alignment-center is-content-justification-center is-layout-flex wp-container-core-group-is-layout-a1ae687d wp-block-group-is-layout-flex\"><div style=\"--aspectRatio: 1\/1;\" class=\" has-dynamic-border-radius biw-card__media-type-image has-image-size-cover wp-block-biw-block-theme-biw-media-card has-text-align-center\">\n\t\t\t<figure class=\"biw-card__media-wrapper\" data-alignment=\"center center\">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Icon_Acquire.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position:13% 97%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h2 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>Captura<\/strong>\t\t\t\t\t<\/h2>\n\t\t\t\t\t<div class=\"biw-card__text\"><p>Captura la atenci\u00f3n de nuevas audiencias y siembra las semillas de la lealtad con estrategias inteligentes que generen conciencia, despierten el inter\u00e9s y fomenten la prueba.<\/p><\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n<div style=\"--aspectRatio: 1\/1;\" class=\" has-dynamic-border-radius biw-card__media-type-image has-image-size-cover wp-block-biw-block-theme-biw-media-card has-text-align-center\">\n\t\t\t<figure class=\"biw-card__media-wrapper\" data-alignment=\"center center\">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Icon_Develop.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position:85% 34%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h2 class=\"biw-card__title\">\n\t\t\t\t\t\t\tDesarrolla\t\t\t\t\t<\/h2>\n\t\t\t\t\t<div class=\"biw-card__text\"><p>Desarrolla relaciones significativas fomentando la continuidad, facilitando la incorporaci\u00f3n y generando crecimiento con tus clientes m\u00e1s valiosos.<\/p><\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n<div style=\"--aspectRatio: 1\/1;\" class=\" has-dynamic-border-radius biw-card__media-type-image has-image-size-cover wp-block-biw-block-theme-biw-media-card has-text-align-center\">\n\t\t\t<figure class=\"biw-card__media-wrapper\" data-alignment=\"center center\">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Icon_Retain.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position:63% 66%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h2 class=\"biw-card__title\">\n\t\t\t\t\t\t\tRet\u00e9n\t\t\t\t\t<\/h2>\n\t\t\t\t\t<div class=\"biw-card__text\"><p>Ret\u00e9n a tu audiencia transformando las transacciones en relaciones de confianza a trav\u00e9s de la cultivaci\u00f3n, el reconocimiento y los esfuerzos de retenci\u00f3n.<\/p><\/div>\n\t\t\t<\/div>\n\t<\/div>\n\n<div style=\"--aspectRatio: 1\/1;\" class=\" has-dynamic-border-radius biw-card__media-type-image has-image-size-cover wp-block-biw-block-theme-biw-media-card has-text-align-center\">\n\t\t\t<figure class=\"biw-card__media-wrapper\" data-alignment=\"center center\">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Icon_Amplify.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position:50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h2 class=\"biw-card__title\">\n\t\t\t\t\t\t\tAmplifica\t\t\t\t\t<\/h2>\n\t\t\t\t\t<div class=\"biw-card__text\"><p>Amplifica la lealtad fomentando la colaboraci\u00f3n, creando afinidad y generando defensores de la marca que compartan sus experiencias con el mundo.<\/p><\/div>\n\t\t\t<\/div>\n\t<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-fce79bf6 wp-block-group-is-layout-constrained\">\n<p class=\"has-xl-font-size\"><strong><strong>Establece el est\u00e1ndar para programas que ganan lealtad.<\/strong><\/strong><\/p>\n\n\n\n<p>\u00bfQu\u00e9 convierte a los clientes y socios de canal en defensores leales de la marca?<\/p>\n\n\n\n<p>\u00bfEs un programa de lealtad B2B? \u00bfUn programa de incentivos? \u00bfUna combinaci\u00f3n de ambos?<\/p>\n\n\n\n<p>No tienes que tener todas las respuestas: ah\u00ed es donde entramos nosotros. Aplicamos nuestra experiencia en ecosistemas multicanal y econom\u00eda del comportamiento para dise\u00f1ar programas de lealtad personalizados que se dirigen directamente a tus clientes y socios. <br><br>\u00bfEl objetivo? <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Eliminar recursos desperdiciados. <\/li>\n\n\n\n<li>Facilitar un compromiso duradero. <\/li>\n\n\n\n<li>Maximizar el ROI.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No te limites a construir lealtad de clientes o canales: optimiza cada fase del viaje. Desde el momento en que los clientes descubren tu marca hasta el punto en que se convierten en tus mayores defensores, te ayudamos a crear programas que inspiran acci\u00f3n, fomentan la conexi\u00f3n y generan resultados medibles. Establece el est\u00e1ndar para [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"wf_page_folders":[13],"class_list":["post-122","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lealtad - Latin America (Spanish)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/es-latam\/lealtad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lealtad - Latin America (Spanish)\" \/>\n<meta property=\"og:description\" content=\"No te limites a construir lealtad de clientes o canales: optimiza cada fase del viaje. Desde el momento en que los clientes descubren tu marca hasta el punto en que se convierten en tus mayores defensores, te ayudamos a crear programas que inspiran acci\u00f3n, fomentan la conexi\u00f3n y generan resultados medibles. Establece el est\u00e1ndar para [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biworldwide.com\/es-latam\/lealtad\/\" \/>\n<meta property=\"og:site_name\" content=\"Latin America (Spanish)\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-01T23:47:09+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.biworldwide.com\/es-latam\/lealtad\/\",\"url\":\"https:\/\/www.biworldwide.com\/es-latam\/lealtad\/\",\"name\":\"Lealtad - Latin America (Spanish)\",\"isPartOf\":{\"@id\":\"https:\/\/www.biworldwide.com\/es-latam\/#website\"},\"datePublished\":\"2025-01-14T16:17:19+00:00\",\"dateModified\":\"2025-04-01T23:47:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.biworldwide.com\/es-latam\/lealtad\/#breadcrumb\"},\"inLanguage\":\"es-CO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.biworldwide.com\/es-latam\/lealtad\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.biworldwide.com\/es-latam\/lealtad\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.biworldwide.com\/es-latam\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lealtad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.biworldwide.com\/es-latam\/#website\",\"url\":\"https:\/\/www.biworldwide.com\/es-latam\/\",\"name\":\"Latin America (Spanish)\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.biworldwide.com\/es-latam\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.biworldwide.com\/es-latam\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-CO\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.biworldwide.com\/es-latam\/#organization\",\"name\":\"Latin America (Spanish)\",\"url\":\"https:\/\/www.biworldwide.com\/es-latam\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-CO\",\"@id\":\"https:\/\/www.biworldwide.com\/es-latam\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.biworldwide.com\/es-latam\/wp-content\/uploads\/sites\/14\/2025\/02\/BIW_corp_lockup_rgb.png\",\"contentUrl\":\"https:\/\/www.biworldwide.com\/es-latam\/wp-content\/uploads\/sites\/14\/2025\/02\/BIW_corp_lockup_rgb.png\",\"width\":550,\"height\":400,\"caption\":\"Latin America (Spanish)\"},\"image\":{\"@id\":\"https:\/\/www.biworldwide.com\/es-latam\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lealtad - Latin America (Spanish)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.biworldwide.com\/es-latam\/lealtad\/","og_locale":"es_ES","og_type":"article","og_title":"Lealtad - Latin America (Spanish)","og_description":"No te limites a construir lealtad de clientes o canales: optimiza cada fase del viaje. Desde el momento en que los clientes descubren tu marca hasta el punto en que se convierten en tus mayores defensores, te ayudamos a crear programas que inspiran acci\u00f3n, fomentan la conexi\u00f3n y generan resultados medibles. Establece el est\u00e1ndar para [&hellip;]","og_url":"https:\/\/www.biworldwide.com\/es-latam\/lealtad\/","og_site_name":"Latin America (Spanish)","article_modified_time":"2025-04-01T23:47:09+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.biworldwide.com\/es-latam\/lealtad\/","url":"https:\/\/www.biworldwide.com\/es-latam\/lealtad\/","name":"Lealtad - Latin America (Spanish)","isPartOf":{"@id":"https:\/\/www.biworldwide.com\/es-latam\/#website"},"datePublished":"2025-01-14T16:17:19+00:00","dateModified":"2025-04-01T23:47:09+00:00","breadcrumb":{"@id":"https:\/\/www.biworldwide.com\/es-latam\/lealtad\/#breadcrumb"},"inLanguage":"es-CO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.biworldwide.com\/es-latam\/lealtad\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.biworldwide.com\/es-latam\/lealtad\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.biworldwide.com\/es-latam\/"},{"@type":"ListItem","position":2,"name":"Lealtad"}]},{"@type":"WebSite","@id":"https:\/\/www.biworldwide.com\/es-latam\/#website","url":"https:\/\/www.biworldwide.com\/es-latam\/","name":"Latin America (Spanish)","description":"","publisher":{"@id":"https:\/\/www.biworldwide.com\/es-latam\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.biworldwide.com\/es-latam\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-CO"},{"@type":"Organization","@id":"https:\/\/www.biworldwide.com\/es-latam\/#organization","name":"Latin America (Spanish)","url":"https:\/\/www.biworldwide.com\/es-latam\/","logo":{"@type":"ImageObject","inLanguage":"es-CO","@id":"https:\/\/www.biworldwide.com\/es-latam\/#\/schema\/logo\/image\/","url":"https:\/\/www.biworldwide.com\/es-latam\/wp-content\/uploads\/sites\/14\/2025\/02\/BIW_corp_lockup_rgb.png","contentUrl":"https:\/\/www.biworldwide.com\/es-latam\/wp-content\/uploads\/sites\/14\/2025\/02\/BIW_corp_lockup_rgb.png","width":550,"height":400,"caption":"Latin America (Spanish)"},"image":{"@id":"https:\/\/www.biworldwide.com\/es-latam\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.biworldwide.com\/es-latam\/wp-json\/wp\/v2\/pages\/122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biworldwide.com\/es-latam\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.biworldwide.com\/es-latam\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.biworldwide.com\/es-latam\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biworldwide.com\/es-latam\/wp-json\/wp\/v2\/comments?post=122"}],"version-history":[{"count":6,"href":"https:\/\/www.biworldwide.com\/es-latam\/wp-json\/wp\/v2\/pages\/122\/revisions"}],"predecessor-version":[{"id":1234,"href":"https:\/\/www.biworldwide.com\/es-latam\/wp-json\/wp\/v2\/pages\/122\/revisions\/1234"}],"wp:attachment":[{"href":"https:\/\/www.biworldwide.com\/es-latam\/wp-json\/wp\/v2\/media?parent=122"}],"wp:term":[{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/www.biworldwide.com\/es-latam\/wp-json\/wp\/v2\/wf_page_folders?post=122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}