{"id":153,"date":"2025-01-14T16:24:04","date_gmt":"2025-01-14T16:24:04","guid":{"rendered":"https:\/\/live-biw-main.pantheonsite.io\/?page_id=153"},"modified":"2025-04-01T17:57:04","modified_gmt":"2025-04-01T23:57:04","slug":"sector-energetico","status":"publish","type":"page","link":"https:\/\/www.biworldwide.com\/es-latam\/a-quien-ayudamos\/sector-energetico\/","title":{"rendered":"Energy and Chemicals"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--dark alignfull wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media \">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Energy-and-chemicals-1728x600px.jpg\" alt=\"Close-up of a metal gear partially submerged in swirling golden-brown oil against a black background. The oil splashes dynamically around the gear, highlighting the industrial and mechanical theme.\" class=\"biw-hero__bg-image\" style=\"object-position: 50% 50%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tEnerg\u00eda y Qu\u00edmicos\t\t\t<\/h1>\n\t\t\t\t\t\t\t<h2 class=\"biw-hero__subtitle\">\n\t\t\t\t\tLlega a tu audiencia objetivo en un ecosistema energ\u00e9tico con distribuci\u00f3n indirecta\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>En un entorno donde la distribuci\u00f3n es ciega, alcanzar al usuario final representa un desaf\u00edo. Entender la diversidad de tu canal y de los usuarios, as\u00ed como contar con visibilidad sobre los datos, es clave para desarrollar programas que generen conciencia de marca y aumenten el volumen de compra.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-fce79bf6 wp-block-group-is-layout-constrained\">\n<p class=\"has-xxl-font-size\"><strong>Descubriendo el valor de los datos<\/strong><\/p>\n\n\n\n<p>Para optimizar la efectividad del canal, es fundamental que tus soluciones integren a todos los actores, trabajando juntos para lograr resultados.<br>Los datos son un recurso muy valioso para comprender los comportamientos de compra, identificar clientes clave y definir las pr\u00f3ximas acciones estrat\u00e9gicas.<\/p>\n\n\n\n<p><strong>El primer paso es involucrar a tu canal de distribuci\u00f3n<\/strong>, creando un programa que los motive a compartir datos de sell-out.<br>Un enfoque integral incluye el desarrollo de una estrategia push\/pull que tambi\u00e9n incentive a los usuarios finales a concretar compras.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p class=\"has-xl-font-size\"><strong>Problemas que resolvemos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-large-font-size\">Comprender a los socios y oportunidades dentro del canal.<\/li>\n\n\n\n<li>Activaci\u00f3n y compromiso del canal.<\/li>\n\n\n\n<li>Estrategias de <em>cross-sell<\/em> y <em>up-sell<\/em>.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Captura de datos y toma de decisiones basadas en informaci\u00f3n real.<\/li>\n<\/ul>\n\n\n\n<p>Ya sea que necesites llegar a distribuidores, representantes de ventas, instaladores, minoristas, personal de mostrador o contratistas, tenemos las soluciones y la experiencia necesarias para generar resultados concretos.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-e04489b5 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-fce79bf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Los datos cuentan una historia:<br><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-text-align-center is-layout-grid wp-container-core-group-is-layout-ef442fb0 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-81423f52 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-impact-font-size  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-purple\">69%<\/h3>\n\n\n\n<p class=\"has-text-align-center has-large-font-size  has-text-wrap-balance\">Nivel promedio de engagement de los representantes de ventas del canal<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-81423f52 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-impact-font-size  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-purple\">5.7%<\/h3>\n\n\n\n<p class=\"has-text-align-center has-large-font-size  has-text-wrap-balance\">Incremento promedio en volumen de ventas por nuevos clientes en programas implementados<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-81423f52 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-impact-font-size  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-purple\">100%<\/h3>\n\n\n\n<p class=\"has-text-align-center has-large-font-size  has-text-wrap-balance\">Datos de sell-through provistos por los distribuidores.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubriendo el valor de los datos Para optimizar la efectividad del canal, es fundamental que tus soluciones integren a todos los actores, trabajando juntos para lograr resultados.Los datos son un recurso muy valioso para comprender los comportamientos de compra, identificar clientes clave y definir las pr\u00f3ximas acciones estrat\u00e9gicas. El primer paso es involucrar a tu [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":140,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"wf_page_folders":[20],"class_list":["post-153","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Energy and Chemicals - Latin America (Spanish)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/es-latam\/a-quien-ayudamos\/sector-energetico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Energy and Chemicals - Latin America (Spanish)\" \/>\n<meta property=\"og:description\" content=\"Descubriendo el valor de los datos Para optimizar la efectividad del canal, es fundamental que tus soluciones integren a todos los actores, trabajando juntos para lograr resultados.Los datos son un recurso muy valioso para comprender los comportamientos de compra, identificar clientes clave y definir las pr\u00f3ximas acciones estrat\u00e9gicas. 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