{"id":161,"date":"2025-01-14T16:25:30","date_gmt":"2025-01-14T16:25:30","guid":{"rendered":"https:\/\/live-biw-main.pantheonsite.io\/?page_id=161"},"modified":"2025-04-01T17:58:18","modified_gmt":"2025-04-01T23:58:18","slug":"retail","status":"publish","type":"page","link":"https:\/\/www.biworldwide.com\/es-latam\/a-quien-ayudamos\/retail\/","title":{"rendered":"Retail"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--dark alignfull wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media \">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Retail-1728x600px.jpg\" alt=\"A person is swiping a credit card through a payment terminal on a glossy surface. Another hand is visible, poised to receive the card. The background is blurred with a mix of white and purple areas.\" class=\"biw-hero__bg-image\" style=\"object-position: 50% 50%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tRetail\t\t\t<\/h1>\n\t\t\t\t\t\t\t<h2 class=\"biw-hero__subtitle\">\n\t\t\t\t\tDel comercio f\u00edsico al desarrollo digital\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>Somos expertos en el cambio de comportamiento con resultados probados. Ayudamos a los minoristas a expandir su base de clientes omnicanal e inspirar a sus empleados en toda la organizaci\u00f3n.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-right bg-angle-action  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-e142e3cd wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-ee362a79 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center  has-text-wrap-pretty\"><strong>Desde el primer d\u00eda hasta todos los d\u00edas<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-c765d3c1 wp-block-group-is-layout-grid\"><div class=\" has-image-size-cover has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/03\/01-Brand-RetailConnect.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tRetail Connect\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Empodera a los asociados de venta al por menor para que se conviertan en vendedores seguros y entusiastas. Con <strong>Retail Connect<\/strong>, las marcas pueden &#8220;ganar en los \u00faltimos 4 pies&#8221; a trav\u00e9s de una soluci\u00f3n divertida y atractiva que combina rutas de aprendizaje personalizadas, gamificaci\u00f3n, comunicaci\u00f3n fluida y conocimientos accionables. Impulsa los principales KPIs de ventas y mejora el rendimiento de tu marca en el punto de venta.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-image-size-cover has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/03\/02-Brand-Learning.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tDesarrollo y Capacitaci\u00f3n<br>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Desde eventos de formaci\u00f3n din\u00e1micos y desarrollo de planes de estudio personalizados hasta entornos de aprendizaje virtual escalables, creamos soluciones inmersivas que generan resultados reales. Al integrar la gamificaci\u00f3n, aumentamos el compromiso, haciendo que el aprendizaje sea m\u00e1s interactivo y agradable. Porque cuando aprender es divertido y gratificante, el desempe\u00f1o mejora y el compromiso se dispara.<br><\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-image-size-cover has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/03\/03-Brand-Onboarding.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tOnboarding y reclutamiento\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Ya sea que est\u00e9s buscando a tu pr\u00f3ximo Director de Log\u00edstica o contratando para la temporada alta, ayudamos a los departamentos de Recursos Humanos a reclutar, incorporar y retener al mejor talento.<br><\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-image-size-cover has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/03\/04-Brand-CustomerChannel.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tClientes y canales de lealtad\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Eleva tu marca con programas y premios significativos para tus socios de canal y clientes, fortaleciendo relaciones duraderas y fomentando la lealtad.<br><\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-image-size-cover has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/03\/05-Brand-RetailSales.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tVentas e incentivos\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Dise\u00f1amos programas de incentivos gamificados que impulsan los principales KPIs de ventas minoristas, mejoran la fidelidad del cliente y motivan a los asociados de ventas.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-image-size-cover has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/03\/06-Brand-EmployeeReco.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tReconocimiento de empleados\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Creamos programas de compromiso y recompensas que inspiran a tus empleados a amar lo que hacen y a sentirse conectados con tu marca.<br><\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-image-size-cover has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/03\/07-Brand-InStore-Activations.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tActivaciones y experiencias en tienda\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Genera momentos memorables que capturen la atenci\u00f3n y te diferencien de la competencia. Combinamos el engagement en el punto de venta, la captura de contenido y la amplificaci\u00f3n en redes sociales para crear experiencias impactantes.<br><\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div><\/div>\n<\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69e46b28d3f4f)'\/><defs><linearGradient id='69e46b28d3f4f' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#6D28D9' stop-opacity='.3' offset='0'\/><stop stop-color='#6D28D9' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-fce79bf6 wp-block-group-is-layout-constrained\">\n<p class=\"has-large-font-size\">El Entorno Minorista puede ser complejo, manejando m\u00faltiples tipos de audiencia, tanto cautiva como no cautiva BIW est\u00e1 excepcionalmente preparado para involucrar y hacer crecer todos los segmentos de tu negocio. Somos expertos en el cambio de comportamiento, con resultados comprobados para ayudarte a superar los Indicadores Clave de Desempe\u00f1o (KPIs) en todas tus estrategias omnicanal. Personalizamos nuestras estrategias para involucrar, incorporar, educar, inspirar, reconocer y motivar a la audiencia que m\u00e1s te importa, simplificando un entorno complejo. Desde moda y ropa hasta electr\u00f3nica y tecnolog\u00eda, pasando por art\u00edculos para el hogar, mejoras del hogar, salud y belleza, deportes y recreaci\u00f3n (\u00a1y m\u00e1s!), nuestros clientes recurren a nosotros una y otra vez por ideas innovadoras y una ejecuci\u00f3n experta.<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sales Incentives | BI WORLDWIDE\" src=\"https:\/\/player.vimeo.com\/video\/452242721?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-e04489b5 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-fce79bf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Los n\u00fameros cuentan historias<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-text-align-center is-layout-grid wp-container-core-group-is-layout-ef442fb0 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-81423f52 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-impact-font-size  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-purple\">90%<\/h3>\n\n\n\n<p class=\"has-text-align-center has-large-font-size  has-text-wrap-balance\">aumento promedio en unidades vendidas para usuarios altamente comprometidos.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-81423f52 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-impact-font-size  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-purple\">75%<\/h3>\n\n\n\n<p class=\"has-text-align-center has-large-font-size  has-text-wrap-balance\">aumento en las solicitudes de tarjetas de cr\u00e9dito a\u00f1o tras a\u00f1o.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-81423f52 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-impact-font-size  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-purple\">50%<\/h3>\n\n\n\n<p class=\"has-text-align-center has-large-font-size  has-text-wrap-balance\">reducci\u00f3n en la rotaci\u00f3n de empleados con m\u00e1s de 1 a\u00f1o de antig\u00fcedad.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Desde el primer d\u00eda hasta todos los d\u00edas El Entorno Minorista puede ser complejo, manejando m\u00faltiples tipos de audiencia, tanto cautiva como no cautiva BIW est\u00e1 excepcionalmente preparado para involucrar y hacer crecer todos los segmentos de tu negocio. Somos expertos en el cambio de comportamiento, con resultados comprobados para ayudarte a superar los Indicadores [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":140,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"wf_page_folders":[20],"class_list":["post-161","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retail - Latin America (Spanish)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/es-latam\/a-quien-ayudamos\/retail\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail - Latin America (Spanish)\" \/>\n<meta property=\"og:description\" content=\"Desde el primer d\u00eda hasta todos los d\u00edas El Entorno Minorista puede ser complejo, manejando m\u00faltiples tipos de audiencia, tanto cautiva como no cautiva BIW est\u00e1 excepcionalmente preparado para involucrar y hacer crecer todos los segmentos de tu negocio. 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