{"id":98,"date":"2025-01-14T16:14:31","date_gmt":"2025-01-14T16:14:31","guid":{"rendered":"https:\/\/live-biw-main.pantheonsite.io\/?page_id=98"},"modified":"2025-03-24T22:42:02","modified_gmt":"2025-03-25T04:42:02","slug":"programas-de-lealtad","status":"publish","type":"page","link":"https:\/\/www.biworldwide.com\/es-latam\/programas-de-lealtad\/","title":{"rendered":"Programas de Lealtad"},"content":{"rendered":"<div class=\"has-content-align-left has-overlay has-overlay--dark alignfull wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media \">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/CustomerLoyalty-CoffeeCups-1728x600-1.jpg\" alt=\"Two cappuccinos with heart-shaped latte art sit on saucers with spoons on a wooden table. The cups are placed diagonally opposite each other, one on a green saucer and one on a gray saucer. The background has a soft gradient effect.\" class=\"biw-hero__bg-image\" style=\"object-position: 50% 50%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tProgramas de Lealtad\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p class=\"wp-block-paragraph\">Un programa de lealtad efectivo no se trata solo de ofrecer beneficios: se trata de generar comportamientos valiosos, optimizar cada etapa del recorrido del cliente y crear conexiones emocionales que perduren.<br>Donde sea que est\u00e9n tus clientes, nos aseguramos de que se queden contigo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull bg-angle-action-orange has-background-angle-to-left bg-angle-accent-gold has-global-padding is-layout-constrained wp-container-core-group-is-layout-7957e34b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-ef285955 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Optimizaci\u00f3n del ciclo de vida del cliente<\/h2>\n\n\n\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\">La base de un programa de lealtad duradero<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-77819d21 wp-block-group-is-layout-grid\"><div class=\"has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Icon_Acquire.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>Captar<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p class=\"wp-block-paragraph\">Convierte la atenci\u00f3n en acci\u00f3n, y la acci\u00f3n en lealtad desde el primer d\u00eda.<br><\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\"has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Icon_Develop.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>Desarrollar<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p class=\"wp-block-paragraph\">Acompa\u00f1a a tus clientes desde el onboarding hasta el upselling, fortaleciendo la relaci\u00f3n a largo plazo.<br><\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\"has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Icon_Retain.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>Retener<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p class=\"wp-block-paragraph\">Fideliza m\u00e1s all\u00e1 de la transacci\u00f3n: genera confianza, reconocimiento y repetici\u00f3n de compra.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\"has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Icon_Amplify.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>Ampliar<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p class=\"wp-block-paragraph\">Convierte clientes felices en promotores leales. Impulsa el advocacy y la conexi\u00f3n aut\u00e9ntica con la marca.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div><\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#6a6d791a79414)'\/><defs><linearGradient id='6a6d791a79414' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#FDB113' stop-opacity='.3' offset='0'\/><stop stop-color='#FDB113' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group  layout-columns-7 has-global-padding is-layout-constrained wp-container-core-group-is-layout-34a2c6eb wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Especialistas en programas de lealtad que evolucionan contigo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No creamos programas de fidelizaci\u00f3n comunes. Los redise\u00f1amos desde la estrategia, bas\u00e1ndonos en ciencia del comportamiento, datos y creatividad para entregar resultados reales, medibles y sostenibles.<\/p>\n\n\n\n<p class=\"has-xl-font-size wp-block-paragraph\"><strong>Nuestro servicio<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-large-font-size\">Dise\u00f1o estrat\u00e9gico de programas de lealtad<\/li>\n\n\n\n<li>Anal\u00edtica e inteligencia de datos<\/li>\n\n\n\n<li>Servicios creativos integrales<\/li>\n\n\n\n<li>Desarrollo de tecnolog\u00eda personalizada<\/li>\n\n\n\n<li>Comunicaci\u00f3n omnicanal: email, SMS, billetera m\u00f3vil<\/li>\n\n\n\n<li>Incentivos, recompensas y log\u00edstica<\/li>\n\n\n\n<li class=\"has-large-font-size\">Centros de atenci\u00f3n para soporte y activaci\u00f3n<\/li>\n<\/ul>\n\n\n\n<p class=\"has-xl-font-size wp-block-paragraph\">Tipos de soluciones<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-large-font-size\">Programas de lealtad para clientes<\/li>\n\n\n\n<li>Programas de fidelidad en canales de distribuci\u00f3n<\/li>\n\n\n\n<li>Incentivos por comportamiento<\/li>\n\n\n\n<li>Engagement de miembros o pacientes<\/li>\n\n\n\n<li>Campa\u00f1as de agradecimiento y gifting<\/li>\n\n\n\n<li>Marketing por ciclo de vida<\/li>\n\n\n\n<li>Campa\u00f1as directas e interactivas<\/li>\n\n\n\n<li class=\"has-large-font-size\">Estrategias omnicanal<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-53efb0e0 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0de20fc2 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Resultados que hablan por s\u00ed solos<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-26eedb5d wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-text-align-center is-layout-grid wp-container-core-group-is-layout-77e3ff36 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-c92e915a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-text-align-left has-impact-font-size  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-orange\">15.3%<\/h3>\n\n\n\n<p class=\"has-text-align-center has-large-font-size  has-text-wrap-balance wp-block-paragraph\">Incremento promedio en la participaci\u00f3n de clientes (engagement)<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-c92e915a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-text-align-left has-impact-font-size  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-orange\">$100M<\/h3>\n\n\n\n<p class=\"has-text-align-center has-large-font-size  has-text-wrap-balance wp-block-paragraph\">Ingresos anuales adicionales generados por programas de lealtad (USD)<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-text-align-center is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-c92e915a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-text-align-left has-impact-font-size  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-orange\">83<\/h3>\n\n\n\n<p class=\"has-text-align-center has-large-font-size  has-text-wrap-balance wp-block-paragraph\">Net Promoter Score \u2014 M\u00e1s de 80 es clase mundial, seg\u00fan Bain &amp; Co.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Optimizaci\u00f3n del ciclo de vida del cliente La base de un programa de lealtad duradero Especialistas en programas de lealtad que evolucionan contigo No creamos programas de fidelizaci\u00f3n comunes. Los redise\u00f1amos desde la estrategia, bas\u00e1ndonos en ciencia del comportamiento, datos y creatividad para entregar resultados reales, medibles y sostenibles. Nuestro servicio Tipos de soluciones Resultados [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"wf_page_folders":[15],"class_list":["post-98","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Programas de Lealtad - Latin America (Spanish)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/es-latam\/programas-de-lealtad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programas de Lealtad - Latin America (Spanish)\" \/>\n<meta property=\"og:description\" content=\"Optimizaci\u00f3n del ciclo de vida del cliente La base de un programa de lealtad duradero Especialistas en programas de lealtad que evolucionan contigo No creamos programas de fidelizaci\u00f3n comunes. 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