{"id":1283,"date":"2024-11-24T12:09:00","date_gmt":"2024-11-24T12:09:00","guid":{"rendered":"https:\/\/www.biworldwide.com\/eu\/our-work\/case-study\/unum-uk-csr-sales-conference\/"},"modified":"2025-10-15T09:13:12","modified_gmt":"2025-10-15T08:13:12","slug":"unum-uk-csr-sales-conference","status":"publish","type":"case-study","link":"https:\/\/www.biworldwide.com\/eu\/our-work\/case-study\/unum-uk-csr-sales-conference\/","title":{"rendered":"Unum UK CSR sales conference"},"content":{"rendered":"
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\n\t\t\t\tSustained inspiration; over 15 years of Unum UK giving back to local communities\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t
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Discover how BI WORLDWIDE supported Unum UK\u2019s commitment to Corporate Social Responsibility (CSR), transforming its sales conference into an inspiring event, motivating its sales teams and achieving significant outcomes for charitable organisations globally year on year.<\/p>\n\n\n\n

Read the full case study below.<\/strong><\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

A key objective of events is inspiration, something that runs through BI WORLDWIDE\u2019s DNA. Research shows that when people experience positive emotion, we become more inclined to repeat behaviours to reactivate those positive feelings. <\/p>\n\n\n\n

And it\u2019s proven that when we do good, we feel good. The act of giving is known to activate the reward centre in our brains, releasing a cocktail of serotonin, dopamine and endorphins, sometimes referred to as the \u2018helpers high\u2019, making Corporate Social Responsibility (CSR) activities a perfect component for any event programme designed to inspire.  <\/p>\n\n\n\n

Through our long-lasting relationship with Unum UK, BI WORLDWIDE has seen first-hand the positive impact a CSR activity in their event programme has had on delegates. But, more importantly, by having a focus on this component of its events over the last 15+ years, the far-reaching impact the Unum UK sales conference has had on local communities across the world is a clear demonstration of how events can inspire and drive measurable results, not only within the business but in the wider community too.  <\/p>\n\n\n\n

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How it began<\/h2>\n\n\n\n

Unum UK is proud to be a values-driven, purpose-led organisation. Being a socially responsible and sustainable business is at the heart of its \u201cWe are Unum\u201d values. <\/p>\n\n\n\n

Through its ongoing commitment to CSR, Unum UK has a longstanding history of giving back to those most in need within its communities, demonstrated in part through the long partnership BI WORLDWIDE has had with them designing and delivering their annual sales conference.  <\/p>\n\n\n\n

The sales conference is an opportunity to recognise and reward top performers within its sales team, and BI WORLDWIDE has been trusted to design and deliver this event since 2005.  <\/p>\n\n\n\n

In 2007, whilst designing a programme for Zambia and Botswana, an opportunity was identified to feature a CSR activity in a local village that involved renovating part of the school, providing goat enclosures, and engaging with the village children in a football match. Instead of room gifts for each delegate, that budget was redirected to the local community to enhance the contributions made during the activity. This element of the sales conference was so well received by the delegates that it\u2019s since become a staple part of the annual event programme, to the point of becoming a deciding factor in destination selection and event programme design.  <\/p>\n<\/div>\n\n\n\n

“Unum has a strong commitment to being a responsible business and is built on the promise of helping people when they need it most.<\/strong>

Including CSR events at our annual Sales Conferences gives us the opportunity to nurture this special culture – it allows us to really focus on giving back by supporting different communities, families and individuals whilst developing team spirit, a sense of community and engagement, ultimately driving success and results.<\/strong>

They really are the highlight of our Sales Conferences!\u201d<\/strong><\/p>Glenn Thompson, Chief Distribution Officer, UNUM<\/cite><\/blockquote><\/figure>\n\n\n\n

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