{"id":3850,"date":"2025-07-17T11:18:52","date_gmt":"2025-07-17T10:18:52","guid":{"rendered":"https:\/\/www.biworldwide.com\/eu\/?post_type=insights-lab&#038;p=3850"},"modified":"2026-04-12T18:01:28","modified_gmt":"2026-04-12T17:01:28","slug":"how-to-optimise-your-channel-incentive-programme","status":"publish","type":"insights-lab","link":"https:\/\/www.biworldwide.com\/eu\/our-work\/insights-lab\/how-to-optimise-your-channel-incentive-programme\/","title":{"rendered":"How to optimise your channel incentive programme"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--light alignwide wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/eu\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-light\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/06\/Untitled-1920-x-1080-px.png\" alt=\"Photograph of BIWORLDWIDE Europe colleague uses her phone to download our &#039;How to optimise your channel incentive programme&#039; e-book\" class=\"biw-hero__bg-image\" style=\"object-position: 71% 53%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tHow to optimise your channel incentive programme\t\t\t<\/h1>\n\t\t\t\t\t\t\t<h2 class=\"biw-hero__subtitle\">\n\t\t\t\t\tA BIG LITTLE BOOK BY BIWORLDWIDE\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>Responsible for driving loyalty and growth amongst your channel partners? Let our latest &#8216;Big Little Book&#8217;. become your handy go-to guide on how to design or evolve your channel incentive programme for long term success.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-secondary-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"#download\">Download the e-book<\/a><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">What&#8217;s inside?<\/h3>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized has-custom-border is-style-default is-style-default has-dynamic-border-radius\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/05\/lou-new-blog-1-576x1024.png\" alt=\"A young man with dark hair, a beard, and black glasses smiles while looking to the side. He is wearing an orange shirt over a white t-shirt, with a green and white geometric background.\" class=\"wp-image-6233\" style=\"border-style:none;border-width:0px;object-fit:contain;width:277px;height:auto\" \/><\/figure>\n<\/div>\n\n\n\n<p>Discover the proven strategies top-performing brands use to drive loyalty, increase sales, and build stronger partnerships.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The importance of identifying your points of friction<\/li>\n\n\n\n<li>Understanding the drivers of channel engagement<\/li>\n\n\n\n<li>Why you should evaluate your channel maturity<\/li>\n\n\n\n<li>Best practice channel incentive programme design tips<\/li>\n<\/ul>\n\n\n\n<p>Whether you&#8217;re launching a new programme or refining an existing one, this guide is packed with actionable insights to help you inspire, engage, and deliver measurable results.<\/p>\n\n\n\n<p>\ud83d\udc49&nbsp;<strong>Get your free copy now and start transforming your channel strategy.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-75 is-style-secondary-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/16\/2025\/09\/BLB-channel-optimisation.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download the e-book<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-97093539 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center is-style-default is-style-default is-style-default\">Check out others in the &#8216;Big Little Book&#8217; series<\/h2>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-grid wp-container-core-group-is-layout-55986fc0 wp-block-group-is-layout-grid\"><div style=\"--aspectRatio: 1\/1;\" class=\" has-dynamic-border-radius biw-card__media-type-image has-image-border-radius has-link has-image-size-cover wp-block-biw-block-theme-biw-media-card has-text-align-center\">\n\t\t\t<figure class=\"biw-card__media-wrapper\" data-alignment=\"center center\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/03\/BLB-Rewards-Social-Posts.jpg\" alt=\"A smiling man wearing glasses and earphones sits at a desk with a notebook, pen, and phone. Text reads: How to Reward Effectively. A Big Little Book by BI Worldwide. Blue and purple graphics in the background.\" class=\"biw-card__image\" style=\"object-position:50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h2 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/16\/2025\/09\/BLB-Rewards.pdf\" target=\"_blank\">\n\t\t\t\tHow to reward incentives effectively\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\t<div class=\"biw-card__text\"><p>Incentives are everywhere, but not all rewards are created equal. Whether you&#8217;re motivating sales teams, recognising everyday excellence, or building a culture of appreciation, the right reward at the right time can make all the difference.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Download the e-book now<\/span>\n\t<\/div>\n\n<div style=\"--aspectRatio: 1\/1;\" class=\" has-dynamic-border-radius biw-card__media-type-image has-image-border-radius has-link has-image-size-cover wp-block-biw-block-theme-biw-media-card has-text-align-center\">\n\t\t\t<figure class=\"biw-card__media-wrapper\" data-alignment=\"center center\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/03\/BLB-Moments-that-Matter.jpg\" alt=\"A smiling woman in a purple shirt holds an open laptop. The text reads, How to Elevate Employee Recognition Impact. The background is white with pink, purple, and blue diagonal stripes.\" class=\"biw-card__image\" style=\"object-position:50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h2 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/16\/2026\/01\/How-to-elevate-employee-recognition-with-impact.pdf\" target=\"_blank\">\n\t\t\t\tHow to elevate employee recognition impact\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\t<div class=\"biw-card__text\"><p>This Big Little Book is a practical, easy-to-digest guide to developing recognition programmes that truly resonate, by focusing on the moments in the employee lifecycle that matter most.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Download the e-book now<\/span>\n\t<\/div>\n\n<div style=\"--aspectRatio: 1\/1;\" class=\" has-dynamic-border-radius biw-card__media-type-image has-image-border-radius has-link has-image-size-cover wp-block-biw-block-theme-biw-media-card has-text-align-center\">\n\t\t\t<figure class=\"biw-card__media-wrapper\" data-alignment=\"center center\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/03\/BLB-Sales-Team-motivation.jpg\" alt=\"A smiling woman with braided hair, wearing a denim jacket, looks at her phone. Text reads: The Sales Leader\u2019s Guide to Incentive Mastery. A Big Little Book by BI Worldwide. BI Worldwide logo is in the top right corner.\" class=\"biw-card__image\" style=\"object-position:50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h2 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/16\/2025\/09\/BLB-Sales-Team-motivation.pdf\" target=\"_blank\">\n\t\t\t\tThe Sales Leaders guide to incentive mastery\t\t\t\t<\/a>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\t<div class=\"biw-card__text\"><p>Discover the science of sales motivation with our handy &#8216;Big Little Book&#8217;. Learn how to design irresistible incentives, choose the right rewards, and drive performance.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Download the e-book now<\/span>\n\t<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-base-two-background-color has-background  has-dynamic-border-radius  layout-columns-4 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-645d8aa7 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);background-image:url(&#039;https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/16\/2025\/03\/9.png&#039;);background-position:50% 50%;background-size:cover;\">\n<h2 class=\"wp-block-heading is-style-default has-contrast-color has-text-color has-link-color has-xxl-font-size wp-elements-2ee1c70ded61b14d8b0f80b1cc517219\">The best way to get started is to get in touch!<\/h2>\n\n\n\n<p>Speak to a member of our expert team to learn how our solutions can support your channel performance strategy.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary-fill\"><a aria-controls=\"modal-header-lead-gen\" aria-haspopup=\"dialog\" href=\"#\" modal-id=\"header-lead-gen\" role=\"button\" tabindex=\"0\" class=\"wp-block-button__link wp-element-button modal-trigger core-button-trigger\">Let&#8217;s talk<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Are you responsible for driving loyalty and growth amongst your channel partners? Let our latest &#8216;Big Little Book&#8217; become your handy go-to guide on how to design or evolve your channel incentive programme for long term success.<\/p>\n","protected":false},"featured_media":3847,"template":"","meta":{"associated_experts":[],"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[45],"problem-space":[63],"wf_insights-lab_folders":[],"class_list":["post-3850","insights-lab","type-insights-lab","status-publish","has-post-thumbnail","hentry","content-topic-loyalty-and-retention","problem-space-channel-performance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BIW EU | How to optimise your channel incentive programme<\/title>\n<meta name=\"description\" content=\"Let our latest &#039;Big Little Book&#039; be your handy go-to guide on how to design or evolve your channel incentive programme for long term success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/eu\/our-work\/insights-lab\/how-to-optimise-your-channel-incentive-programme\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BIW EU | How to optimise your channel incentive programme\" \/>\n<meta property=\"og:description\" content=\"Let our latest &#039;Big Little Book&#039; be your handy go-to guide on how to design or evolve your channel incentive programme for long term success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biworldwide.com\/eu\/our-work\/insights-lab\/how-to-optimise-your-channel-incentive-programme\/\" \/>\n<meta property=\"og:site_name\" content=\"Europe\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-12T17:01:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2025\/07\/Untitled-1920-x-1080-px-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.biworldwide.com\/eu\/our-work\/insights-lab\/how-to-optimise-your-channel-incentive-programme\/\",\"url\":\"https:\/\/www.biworldwide.com\/eu\/our-work\/insights-lab\/how-to-optimise-your-channel-incentive-programme\/\",\"name\":\"BIW EU | How to optimise your channel incentive programme\",\"isPartOf\":{\"@id\":\"https:\/\/www.biworldwide.com\/eu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.biworldwide.com\/eu\/our-work\/insights-lab\/how-to-optimise-your-channel-incentive-programme\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.biworldwide.com\/eu\/our-work\/insights-lab\/how-to-optimise-your-channel-incentive-programme\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2025\/07\/Untitled-1920-x-1080-px-4.png\",\"datePublished\":\"2025-07-17T10:18:52+00:00\",\"dateModified\":\"2026-04-12T17:01:28+00:00\",\"description\":\"Let our latest 'Big Little Book' be your handy go-to guide on how to design or evolve your channel incentive programme for long term success.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.biworldwide.com\/eu\/our-work\/insights-lab\/how-to-optimise-your-channel-incentive-programme\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.biworldwide.com\/eu\/our-work\/insights-lab\/how-to-optimise-your-channel-incentive-programme\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.biworldwide.com\/eu\/our-work\/insights-lab\/how-to-optimise-your-channel-incentive-programme\/#primaryimage\",\"url\":\"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2025\/07\/Untitled-1920-x-1080-px-4.png\",\"contentUrl\":\"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2025\/07\/Untitled-1920-x-1080-px-4.png\",\"width\":1920,\"height\":1080,\"caption\":\"A smiling woman with curly hair holds a coffee cup and a smartphone. 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