{"id":2469,"date":"2025-01-14T16:22:47","date_gmt":"2025-01-14T16:22:47","guid":{"rendered":"https:\/\/www.biworldwide.com\/eu\/who-we-serve\/communications-media-and-entertainment\/"},"modified":"2025-03-31T10:26:34","modified_gmt":"2025-03-31T09:26:34","slug":"communications-media-and-entertainment","status":"publish","type":"page","link":"https:\/\/www.biworldwide.com\/eu\/who-we-serve\/communications-media-and-entertainment\/","title":{"rendered":"Communications, Media, and Entertainment"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--dark alignfull wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/eu\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media \">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/windfall-vr-featured-image-scaled-1.png\" alt=\"A person wearing a virtual reality headset is shown in profile against a background of glowing purple and blue cubes. The person is dressed in a black leather jacket, and the scene is accented with sparkles.\" class=\"biw-hero__bg-image\" style=\"object-position: 50% 50%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tCommunications, Media, and Entertainment\t\t\t<\/h1>\n\t\t\t\t\t\t\t<h2 class=\"biw-hero__subtitle\">\n\t\t\t\t\tDriving employee engagement and sales results that lead to customer satisfaction.\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t  <p>Educating, engaging, and inspiring your frontline associates to positively change behaviours that drive incremental effort that increases sales results, employee loyalty and customer satisfaction.<\/p>  \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n   <div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-fce79bf6 wp-block-group-is-layout-constrained\"> <p class=\"has-xxl-font-size\"><strong>Problems we solve.<\/strong><\/p>    <p class=\"has-xl-font-size\"><strong><a href=\"https:\/\/www.biworldwide.com\/eu\/sales-team-motivation\/\">Motivate all sellers<\/a><\/strong><\/p>    <p>We inspire your entire sales team to drive positive change, profitability, and sales growth by:<\/p>    <ul class=\"wp-block-list\"> <li>Shortening the ramp-up time to awareness and understanding of key initiatives to drive incremental goal achievement across the entire sales force.<\/li>    <li>Keying in on high-value behaviours that correlate to sales initiatives.<\/li>    <li>Leveraging gamification to educate your sales force on key knowledge and skills to best position your value proposition to end-users.<\/li>    <li>Optimising your sales incentive and recognition investment.<\/li> <\/ul>    <figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2025\/03\/Sales-team-motivation-1300x732px-1024x577-1.jpg\" alt=\"Blurry image of a speaker in a suit onstage, holding a microphone, addressing an audience. The room is dimly lit, with attendees mostly out of focus, suggesting a conference or presentation setting.\" class=\"wp-image-2275\" \/><\/figure> <\/div>    <div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-fce79bf6 wp-block-group-is-layout-constrained\"> <p class=\"has-xl-font-size\"><strong><a href=\"https:\/\/www.biworldwide.com\/eu\/employee-engagement\/\">Engage and inspire your employees<\/a><\/strong><\/p>    <p>We help you attract, inspire, and retain a high-performing salesforce by:<\/p>    <ul class=\"wp-block-list\"> <li>Recognising key behaviours and achievements.<\/li>    <li>Connecting employees to your culture and purpose.<\/li>    <li>Improving your employee experience.<\/li>    <li>Rewarding employees for living the culture on a daily basis.<\/li>    <li>Making employees feel valued for their contributions.<\/li> <\/ul>    <figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2025\/03\/Employee-engagement-WomanReceivingApplause-1300x732px-1024x577-1.jpg\" alt=\"A smiling woman with curly hair sits at a table, looking up. She is surrounded by several people clapping, all wearing business attire. A laptop is visible in front of her. The atmosphere appears celebratory and supportive.\" class=\"wp-image-2254\" \/><\/figure> <\/div>    <div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-fce79bf6 wp-block-group-is-layout-constrained\"> <p class=\"has-xl-font-size\"><strong><a href=\"https:\/\/www.biworldwide.com\/eu\/channel-performance\/\">Increase partner loyalty<\/a><\/strong><\/p>    <p>We assist you in fostering strong, enduring relationships, and boosting sales and profitability with distributors, resellers, and solution providers by:<\/p>    <ul class=\"wp-block-list\"> <li>Analysing and segmenting the performance of channel partners.<\/li>    <li>Identifying initiatives to drive growth and profitability, thereby maximising your channel marketing ROI.<\/li>    <li>Securing mindshare among channel partners and keeping your business at the forefront.<\/li>    <li>Promoting channel sales enablement and high-value activities.<\/li>    <li>Elevating channel partners&#8217; knowledge, skills, and ability to position your value proposition and sell your solutions effectively.<\/li>    <li>Motivating, acknowledging, and rewarding channel sales growth across all segments and\/or tiers of channel partners.<\/li> <\/ul>    <figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2025\/03\/Channel-sales-LoadingDock-1300x732px-1024x577-1.jpg\" alt=\"Aerial view of four parked trucks in a row, one being orange and the others white. They are aligned diagonally on a marked gray asphalt surface.\" class=\"wp-image-2246\" \/><\/figure> <\/div>    <div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\"> <div class=\"wp-block-group  layout-columns-6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-97093539 wp-block-group-is-layout-constrained\"> <h2 class=\"wp-block-heading has-text-align-center\">Thought Leadership<\/h2>    <p class=\"has-text-align-center has-large-font-size\" style=\"line-height:1.6\">Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.<\/p> <\/div>    <div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-850d240a wp-block-post-template-is-layout-grid has-dynamic-card-height\"><li class=\"wp-block-post post-5678 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-incentives-and-rewards content-topic-recognition-and-motivation problem-space-sales-team-motivation\"> \n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2026\/07\/website-banners-24.png\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"A runner in yellow and black sportswear kneels at the starting blocks on a track, preparing to race. The track is overlaid with colorful, semi-transparent shapes in pink, purple, and orange.\" srcset=\"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2026\/07\/website-banners-24.png 1920w, https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2026\/07\/website-banners-24-300x169.png 300w, https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2026\/07\/website-banners-24-1024x576.png 1024w, https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2026\/07\/website-banners-24-768x432.png 768w, https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2026\/07\/website-banners-24-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/how-to-turn-middle-performers-into-consistent-high-performers\/\">How to turn middle performers into consistent high performers<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Most sales teams see the same pattern, a few high performers, a few struggling, and a large middle with inconsistent results. In this blog, we explore how to turn that middle into a reliable engine of performance, drawing on insights from our conversation with elite performance expert Jamie McPherson.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div> <\/li><li class=\"wp-block-post post-5676 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-incentives-and-rewards problem-space-sales-team-motivation\"> \n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2026\/07\/website-banners-25.png\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"Audience seated in a large venue with Revenue Growth Summit 2025 and event details overlaid in white and green text. The atmosphere appears professional and focused.\" srcset=\"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2026\/07\/website-banners-25.png 1920w, https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2026\/07\/website-banners-25-300x169.png 300w, https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2026\/07\/website-banners-25-1024x576.png 1024w, https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2026\/07\/website-banners-25-768x432.png 768w, https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2026\/07\/website-banners-25-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/how-to-use-sales-incentives-to-drive-profitable-revenue-growth\/\">How to use sales incentives to drive profitable revenue growth<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Watch the presentation and discover the key takeaways from the Revenue Growth Summit on building high-impact sales incentive programmes that boost engagement and accelerate revenue growth.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div> <\/li><li class=\"wp-block-post post-5585 insights-lab type-insights-lab status-publish has-post-thumbnail hentry content-topic-incentives-and-rewards problem-space-sales-team-motivation\"> \n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 77% 56%;\" width=\"1728\" height=\"510\" src=\"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2026\/07\/Decoding_Hero_BannerV2.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"A person holds open a booklet featuring a smiling man in a purple blazer and the text \u201cBuild performance capability.\u201d The booklet has a clean design with purple accents and some statistical information on the right page.\" srcset=\"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2026\/07\/Decoding_Hero_BannerV2.jpg 1728w, https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2026\/07\/Decoding_Hero_BannerV2-300x89.jpg 300w, https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2026\/07\/Decoding_Hero_BannerV2-1024x302.jpg 1024w, https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2026\/07\/Decoding_Hero_BannerV2-768x227.jpg 768w, https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2026\/07\/Decoding_Hero_BannerV2-1536x453.jpg 1536w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type insights-lab\">Insights Lab<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/eu\/our-work\/insights-lab\/decoding-sales-team-motivation\/\">Decoding sales team motivation<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">There\u2019s a hidden motivation gap impacting sales performance, trust, and results. Based on new research into sales motivation, download our playbook to reveal what really drives your teams, and how to close the gap.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div> <\/li><\/ul>  <\/div> <\/div> ","protected":false},"excerpt":{"rendered":"<p>Problems we solve. Motivate all sellers We inspire your entire sales team to drive positive change, profitability, and sales growth by: Engage and inspire your employees We help you attract, inspire, and retain a high-performing salesforce by: Increase partner loyalty We assist you in fostering strong, enduring relationships, and boosting sales and profitability with distributors, [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":2474,"parent":2429,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"wf_page_folders":[42],"class_list":["post-2469","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Communications, Media, and Entertainment<\/title>\n<meta name=\"description\" content=\"Educating, engaging, and inspiring your frontline associates to positively change behaviours that drive incremental effort that increases sales results, employee loyalty and customer satisfaction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/eu\/who-we-serve\/communications-media-and-entertainment\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communications, Media, and Entertainment\" \/>\n<meta property=\"og:description\" content=\"Educating, engaging, and inspiring your frontline associates to positively change behaviours that drive incremental effort that increases sales results, employee loyalty and customer satisfaction.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biworldwide.com\/eu\/who-we-serve\/communications-media-and-entertainment\/\" \/>\n<meta property=\"og:site_name\" content=\"Europe\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-31T09:26:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2025\/03\/windfall-vr-featured-image-scaled-1-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.biworldwide.com\/eu\/who-we-serve\/communications-media-and-entertainment\/\",\"url\":\"https:\/\/www.biworldwide.com\/eu\/who-we-serve\/communications-media-and-entertainment\/\",\"name\":\"Communications, Media, and Entertainment\",\"isPartOf\":{\"@id\":\"https:\/\/www.biworldwide.com\/eu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.biworldwide.com\/eu\/who-we-serve\/communications-media-and-entertainment\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.biworldwide.com\/eu\/who-we-serve\/communications-media-and-entertainment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2025\/03\/windfall-vr-featured-image-scaled-1.png\",\"datePublished\":\"2025-01-14T16:22:47+00:00\",\"dateModified\":\"2025-03-31T09:26:34+00:00\",\"description\":\"Educating, engaging, and inspiring your frontline associates to positively change behaviours that drive incremental effort that increases sales results, employee loyalty and customer satisfaction.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.biworldwide.com\/eu\/who-we-serve\/communications-media-and-entertainment\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.biworldwide.com\/eu\/who-we-serve\/communications-media-and-entertainment\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.biworldwide.com\/eu\/who-we-serve\/communications-media-and-entertainment\/#primaryimage\",\"url\":\"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2025\/03\/windfall-vr-featured-image-scaled-1.png\",\"contentUrl\":\"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2025\/03\/windfall-vr-featured-image-scaled-1.png\",\"width\":2560,\"height\":1441,\"caption\":\"A person wearing a virtual reality headset, set against a backdrop of glowing purple and blue geometric shapes. 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