{"id":1885,"date":"2024-08-23T04:16:42","date_gmt":"2024-08-23T03:16:42","guid":{"rendered":"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/enhancing-sales-with-effective-channel-partner-incentives\/"},"modified":"2025-12-02T10:10:17","modified_gmt":"2025-12-02T10:10:17","slug":"enhancing-sales-with-effective-channel-partner-incentives","status":"publish","type":"post","link":"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/enhancing-sales-with-effective-channel-partner-incentives\/","title":{"rendered":"Incentivising the journey: Enhancing sales with effective channel partner incentives"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--dark alignwide wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/eu\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/16\/2025\/02\/19.png\" alt=\"\" class=\"biw-hero__bg-image\" style=\"object-position: 50% 50%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tIncentivising the journey: Enhancing sales with effective channel partner incentives\t\t\t<\/h1>\n\t\t\t\t\t\t\t<h2 class=\"biw-hero__subtitle\">\n\t\t\t\t\tAug 07, 2024\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>Did you know that a well-designed incentive programme can almost double your sales? When it comes to channel incentives, the journey matters as much as the sale itself.&nbsp;<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>According to research by&nbsp;<a href=\"https:\/\/media.bain.com\/Images\/BB_Prescription_cutting_costs.pdf\">Frederick Reichheld of Bain &amp; Company<\/a>,&nbsp;a&nbsp;<strong>5% increase in customer retention can lead to an increase in profits of between 25 and 95%<\/strong>. If your objective is genuine customer loyalty, read on for our recommendations on why recognising the crucial steps toward a sale is the key to enhancing your bottom line.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#The-importance-of-the-journey\"><strong>The importance of the journey<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"#Designing-effective-outcome-based-reward-and-recognition-programmes-for-your-channel-partners\"><strong>Designing effective outcome-based reward and recognition programmes for your channel partners<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"#The-benefits-of-outcome-based-reward-and-recognition-programmes\"><strong>The benefits of outcome-based reward and recognition programmes<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"#Driving-sustainable-growth-through-effective-channel-partner-incentives\"><strong>Driving sustainable growth through effective channel partner incentives<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading  has-gradient-fill has-gradient-fill-orange\" id=\"The-importance-of-the-journey\">The importance of the journey<\/h2>\n\n\n\n<p>In indirect distribution channels, your customer\u2019s experience is dependent on your channel partner\u2019s ability to represent your brand values and customer offer. In some ways the customer experience is even more valuable than the financial transaction itself. A poor customer experience can impact retention and share of wallet by reducing the customer\u2019s lifetime value, and the effectiveness of any channel partner incentive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading  has-gradient-fill has-gradient-fill-orange\">The outcome and the journey \u2013 both matter<\/h2>\n\n\n\n<p>Many incentive and loyalty programmes incentivise one outcome \u2013 the sale. But to drive end-customer loyalty it\u2019s important to reward and recognise the behaviours that contribute to the sale and attach measurable outcomes to those too. Imagine a marathon where only the finish line is rewarded, ignoring the training and effort put in along the way.<\/p>\n\n\n\n<p>By defining measurable outcomes for the whole journey&nbsp;<strong>and<\/strong>&nbsp;its component parts we can define success for the various behaviours that contribute to overall customer excellence. For instance, rewarding a channel partner for providing exceptional pre-sales support can be just as important as rewarding the final sale. This holistic approach ensures that every step of the customer journey is valued and incentivised.<\/p>\n\n\n\n<h2 class=\"wp-block-heading  has-gradient-fill has-gradient-fill-orange\" id=\"Designing-effective-outcome-based-reward-and-recognition-programmes-for-your-channel-partners\">Designing effective outcome-based reward and recognition programmes for your channel partners<\/h2>\n\n\n\n<p id=\"designing-effective-outcome-based-reward-and-recognition-programmes\">We recommend a discovery and design process that starts with the end in mind;&nbsp;<strong>what\u2019s the objective of the incentive or loyalty programme<\/strong>? Inevitably, the first measure of success will be related to profit, whether that\u2019s customer lifetime value, retention or incremental growth. With the overall objective in mind, we then suggest mapping the behaviours of the channel partner and their customer-facing staff to understand what contributes to the objective\u2019s success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step-by-Step Guide:<\/h3>\n\n\n\n<p id=\"step-by-step-guide\">&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Define Objectives:<\/strong>&nbsp;Start by clearly defining the objectives of your incentive programme. Are you aiming for increased sales, improved customer retention, or enhanced product knowledge?<\/li>\n\n\n\n<li><strong>Map Behaviours:<\/strong>&nbsp;Identify the key behaviours that contribute to these objectives. For example, if the goal is incremental sales driven by a new product launch, focus on behaviours like product training and customer engagement.<\/li>\n\n\n\n<li><strong>Attach Outcomes:<\/strong>&nbsp;Link each behaviour to a measurable outcome. For instance, track the number of training sessions completed or customer feedback scores.<\/li>\n\n\n\n<li><strong>Monitor and Adjust:<\/strong>&nbsp;Continuously monitor performance and adjust the programme as needed. Underperformance should trigger targeted interventions, such as additional training or support.<\/li>\n<\/ul>\n\n\n\n<p>For example, if the goal is incremental sales driven by a new product launch or target customer diversification, then ability and knowledge are key contributors to a successful outcome. Integrating microlearning into the day-to-day activities of the channel partner enables understanding and ability to be checked. Measurement of ability then enables personalised, targeted learning modules to be developed for the partners to close gaps in understanding and support sustained improvement in the overall measure of success for that partner.<\/p>\n\n\n\n<p>By developing a point of view on what \u2018good\u2019 looks like for each part of the customer journey, the right behaviours can be recognised and the overall outcome rewarded, considering performance in all areas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading  has-gradient-fill has-gradient-fill-orange\" id=\"The-benefits-of-outcome-based-reward-and-recognition-programmes\">The benefits of outcome-based reward and recognition programmes<\/h2>\n\n\n\n<p id=\"the-benefits-of-outcome-based-reward-and-recognition-programmes\">The benefits of outcome-based reward and recognition programmes are that not only do they allow the measurement and recognition of less measurable behaviours that drive customer excellence, but they can also support team collaboration, where multiple team members are contributing to overall customer excellence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Real-World Benefits<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Enhanced Collaboration:&nbsp;<\/h4>\n\n\n\n<p>By recognising and rewarding collaborative efforts, teams are encouraged to work together towards common goals. For example, a sales team and a customer support team might both be rewarded for their roles in achieving high customer satisfaction scores.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Improved Customer Experience:&nbsp;<\/h4>\n\n\n\n<p>When all aspects of the customer journey are valued, customers receive a more consistent and positive experience, leading to higher retention rates.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Increased&nbsp;<a href=\"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/sales-channel\/how-to-motivate-a-sales-team\/\">Motivation<\/a>:&nbsp;<\/h4>\n\n\n\n<p>Employees and partners are more motivated when they see that their efforts are recognised and rewarded, not just the final sale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading  has-gradient-fill has-gradient-fill-orange\">The tools for success<\/h2>\n\n\n\n<p>BI WORLDWIDE supports clients in executing this holistic approach to reward and recognition programme design. Our in-house&nbsp;<a href=\"https:\/\/www.biworldwide.com\/eu\/channel-smart\/\">channel experts<\/a>&nbsp;are on hand to support with discovery and identify the right&nbsp;<a href=\"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/sales-channel\/how-to-create-frictionless-channel-incentive-programmes\/\">drivers for channel success<\/a>. Our channel engagement solution features a flexible rule builder and powerful segmentation engine that not only directly links a behaviour to a profit producing outcome, but also enables communication nudges and programme personalisation that goes beyond participants simply having the opportunity to choose their own rewards.<\/p>\n\n\n\n<h2 class=\"wp-block-heading  has-gradient-fill has-gradient-fill-orange\" id=\"Driving-sustainable-growth-through-effective-channel-partner-incentives\">Driving sustainable growth through effective channel partner incentives<\/h2>\n\n\n\n<p id=\"driving-sustainable-growth-through-effective-channel-partner-incentives\">Incentivising the sales journey is just as crucial as incentivising the sale itself. By recognising and rewarding the behaviours that contribute to a successful sale, businesses can enhance&nbsp;<a href=\"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/sales-channel\/tiered-loyalty-programmes-strategies-for-driving-customer-engagement-and-retention\/\">customer loyalty,<\/a>&nbsp;improve&nbsp;<a href=\"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/sales-channel\/how-to-create-frictionless-channel-incentive-programmes\/\">partner engagement<\/a>, and ultimately drive long-term profitability. Effective&nbsp;<a href=\"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/sales-channel\/enhancing-sales-with-effective-channel-partner-incentives\/\">channel partner incentives<\/a>&nbsp;require a holistic approach that values every step of the customer journey, from initial engagement to post-sale support.<\/p>\n\n\n\n<p>By defining clear objectives, mapping key behaviours, and attaching measurable outcomes, companies can design<a href=\"https:\/\/www.biworldwide.com\/eu\/sales-team-motivation\/\">\u00a0incentive programmes<\/a>\u00a0that not only achieve their profit goals but also foster a culture of excellence and collaboration. Tools like BI WORLDWIDE\u2019s\u00a0<a href=\"https:\/\/www.biworldwide.com\/eu\/channel-smart\/\">channel engagement solution<\/a>\u00a0provide the necessary support and flexibility to implement these programmes successfully, ensuring that every partner is motivated and equipped to deliver outstanding customer experiences.<\/p>\n\n\n\n<div class=\"wp-block-group  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-base-two-background-color has-background  has-dynamic-border-radius  layout-columns-4 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-645d8aa7 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);background-image:url(&#039;https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/16\/2025\/03\/CTA1.png&#039;);background-position:50% 50%;background-size:cover;\">\n<h2 class=\"wp-block-heading\">Ready to transform your channel partner incentives and drive sustainable growth?<\/h2>\n\n\n\n<p>Get in touch with us to learn more about our innovative approach to channel loyalty and incentives.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary-fill\"><a aria-controls=\"modal-header-lead-gen\" aria-haspopup=\"dialog\" href=\"#\" modal-id=\"header-lead-gen\" role=\"button\" tabindex=\"0\" class=\"wp-block-button__link wp-element-button modal-trigger core-button-trigger\">Let&#8217;s talk<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that a well-designed incentive programme can almost double your sales? When it comes to channel incentives, the journey matters as much as the sale itself.\u00a0<\/p>\n","protected":false},"author":18,"featured_media":1886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"associated_experts":[],"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[43,45],"problem-space":[63,64],"wf_post_folders":[],"class_list":["post-1885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","content-topic-incentives-and-rewards","content-topic-loyalty-and-retention","problem-space-channel-performance","problem-space-customer-loyalty"],"featured_media_global":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Incentivising the journey: Enhancing sales with effective channel partner incentives<\/title>\n<meta name=\"description\" content=\"If your objective is genuine customer loyalty, read on for our recommendations on why recognising the crucial steps toward a sale is the key to enhancing your bottom line.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/enhancing-sales-with-effective-channel-partner-incentives\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Incentivising the journey: Enhancing sales with effective channel partner incentives\" \/>\n<meta property=\"og:description\" content=\"If your objective is genuine customer loyalty, read on for our recommendations on why recognising the crucial steps toward a sale is the key to enhancing your bottom line.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/enhancing-sales-with-effective-channel-partner-incentives\/\" \/>\n<meta property=\"og:site_name\" content=\"Europe\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-23T03:16:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-02T10:10:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2025\/03\/19-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"BI WORLDWIDE\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BI WORLDWIDE\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/enhancing-sales-with-effective-channel-partner-incentives\/\",\"url\":\"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/enhancing-sales-with-effective-channel-partner-incentives\/\",\"name\":\"Incentivising the journey: Enhancing sales with effective channel partner incentives\",\"isPartOf\":{\"@id\":\"https:\/\/www.biworldwide.com\/eu\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/enhancing-sales-with-effective-channel-partner-incentives\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/enhancing-sales-with-effective-channel-partner-incentives\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2025\/03\/19-1.png\",\"datePublished\":\"2024-08-23T03:16:42+00:00\",\"dateModified\":\"2025-12-02T10:10:17+00:00\",\"author\":{\"@id\":\"https:\/\/www.biworldwide.com\/eu\/#\/schema\/person\/ee01b78a83a8949a9701cfa9826151a6\"},\"description\":\"If your objective is genuine customer loyalty, read on for our recommendations on why recognising the crucial steps toward a sale is the key to enhancing your bottom line.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/enhancing-sales-with-effective-channel-partner-incentives\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/enhancing-sales-with-effective-channel-partner-incentives\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/enhancing-sales-with-effective-channel-partner-incentives\/#primaryimage\",\"url\":\"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2025\/03\/19-1.png\",\"contentUrl\":\"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2025\/03\/19-1.png\",\"width\":1024,\"height\":512,\"caption\":\"Group of diverse professionals in an office setting, looking at computer screens with focus and curiosity. Natural light filters through large windows, creating a warm atmosphere. One woman with glasses smiles as she engages with the content.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/enhancing-sales-with-effective-channel-partner-incentives\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.biworldwide.com\/eu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Incentivising the journey: Enhancing sales with effective channel partner incentives\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.biworldwide.com\/eu\/#website\",\"url\":\"https:\/\/www.biworldwide.com\/eu\/\",\"name\":\"BIW EU\",\"description\":\"\",\"alternateName\":\"BI WORLDWIDE\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.biworldwide.com\/eu\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.biworldwide.com\/eu\/#\/schema\/person\/ee01b78a83a8949a9701cfa9826151a6\",\"name\":\"BI WORLDWIDE\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.biworldwide.com\/eu\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4def20fe4563b965712265e39498e14b488be2ccab8434b2e713421d2a4fe8e9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4def20fe4563b965712265e39498e14b488be2ccab8434b2e713421d2a4fe8e9?s=96&d=mm&r=g\",\"caption\":\"BI WORLDWIDE\"},\"url\":\"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/author\/lsnusher\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Incentivising the journey: Enhancing sales with effective channel partner incentives","description":"If your objective is genuine customer loyalty, read on for our recommendations on why recognising the crucial steps toward a sale is the key to enhancing your bottom line.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/enhancing-sales-with-effective-channel-partner-incentives\/","og_locale":"en_GB","og_type":"article","og_title":"Incentivising the journey: Enhancing sales with effective channel partner incentives","og_description":"If your objective is genuine customer loyalty, read on for our recommendations on why recognising the crucial steps toward a sale is the key to enhancing your bottom line.","og_url":"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/enhancing-sales-with-effective-channel-partner-incentives\/","og_site_name":"Europe","article_published_time":"2024-08-23T03:16:42+00:00","article_modified_time":"2025-12-02T10:10:17+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2025\/03\/19-1.png","type":"image\/png"}],"author":"BI WORLDWIDE","twitter_card":"summary_large_image","twitter_misc":{"Written by":"BI WORLDWIDE","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/enhancing-sales-with-effective-channel-partner-incentives\/","url":"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/enhancing-sales-with-effective-channel-partner-incentives\/","name":"Incentivising the journey: Enhancing sales with effective channel partner incentives","isPartOf":{"@id":"https:\/\/www.biworldwide.com\/eu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/enhancing-sales-with-effective-channel-partner-incentives\/#primaryimage"},"image":{"@id":"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/enhancing-sales-with-effective-channel-partner-incentives\/#primaryimage"},"thumbnailUrl":"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2025\/03\/19-1.png","datePublished":"2024-08-23T03:16:42+00:00","dateModified":"2025-12-02T10:10:17+00:00","author":{"@id":"https:\/\/www.biworldwide.com\/eu\/#\/schema\/person\/ee01b78a83a8949a9701cfa9826151a6"},"description":"If your objective is genuine customer loyalty, read on for our recommendations on why recognising the crucial steps toward a sale is the key to enhancing your bottom line.","breadcrumb":{"@id":"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/enhancing-sales-with-effective-channel-partner-incentives\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/enhancing-sales-with-effective-channel-partner-incentives\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/enhancing-sales-with-effective-channel-partner-incentives\/#primaryimage","url":"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2025\/03\/19-1.png","contentUrl":"https:\/\/www.biworldwide.com\/eu\/wp-content\/uploads\/sites\/18\/2025\/03\/19-1.png","width":1024,"height":512,"caption":"Group of diverse professionals in an office setting, looking at computer screens with focus and curiosity. Natural light filters through large windows, creating a warm atmosphere. One woman with glasses smiles as she engages with the content."},{"@type":"BreadcrumbList","@id":"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/enhancing-sales-with-effective-channel-partner-incentives\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.biworldwide.com\/eu\/"},{"@type":"ListItem","position":2,"name":"Incentivising the journey: Enhancing sales with effective channel partner incentives"}]},{"@type":"WebSite","@id":"https:\/\/www.biworldwide.com\/eu\/#website","url":"https:\/\/www.biworldwide.com\/eu\/","name":"BIW EU","description":"","alternateName":"BI WORLDWIDE","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.biworldwide.com\/eu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.biworldwide.com\/eu\/#\/schema\/person\/ee01b78a83a8949a9701cfa9826151a6","name":"BI WORLDWIDE","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.biworldwide.com\/eu\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4def20fe4563b965712265e39498e14b488be2ccab8434b2e713421d2a4fe8e9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4def20fe4563b965712265e39498e14b488be2ccab8434b2e713421d2a4fe8e9?s=96&d=mm&r=g","caption":"BI WORLDWIDE"},"url":"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/author\/lsnusher\/"}]}},"_links":{"self":[{"href":"https:\/\/www.biworldwide.com\/eu\/wp-json\/wp\/v2\/posts\/1885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biworldwide.com\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biworldwide.com\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biworldwide.com\/eu\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biworldwide.com\/eu\/wp-json\/wp\/v2\/comments?post=1885"}],"version-history":[{"count":1,"href":"https:\/\/www.biworldwide.com\/eu\/wp-json\/wp\/v2\/posts\/1885\/revisions"}],"predecessor-version":[{"id":2840,"href":"https:\/\/www.biworldwide.com\/eu\/wp-json\/wp\/v2\/posts\/1885\/revisions\/2840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biworldwide.com\/eu\/wp-json\/wp\/v2\/media\/1886"}],"wp:attachment":[{"href":"https:\/\/www.biworldwide.com\/eu\/wp-json\/wp\/v2\/media?parent=1885"}],"wp:term":[{"taxonomy":"content-topic","embeddable":true,"href":"https:\/\/www.biworldwide.com\/eu\/wp-json\/wp\/v2\/content-topic?post=1885"},{"taxonomy":"problem-space","embeddable":true,"href":"https:\/\/www.biworldwide.com\/eu\/wp-json\/wp\/v2\/problem-space?post=1885"},{"taxonomy":"wf_post_folders","embeddable":true,"href":"https:\/\/www.biworldwide.com\/eu\/wp-json\/wp\/v2\/wf_post_folders?post=1885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}