{"id":3507,"date":"2025-06-09T12:55:28","date_gmt":"2025-06-09T11:55:28","guid":{"rendered":"https:\/\/www.biworldwide.com\/eu\/?p=3507"},"modified":"2025-06-09T13:56:28","modified_gmt":"2025-06-09T12:56:28","slug":"do-sales-incentives-actually-work","status":"publish","type":"post","link":"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/do-sales-incentives-actually-work\/","title":{"rendered":"Do sales incentives actually work?"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--dark alignwide wp-elements-46194a745634877c4359306e532c9aff wp-block-biw-block-theme-hero has-text-color has-base-color\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/eu\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/05\/New-homepage-hero-template-file-1728x1080px-1.png\" alt=\"Four professionally dressed people stand together smiling, looking at a laptop one man is holding, against a colorful geometric background. Two people hold tablets.\" class=\"biw-hero__bg-image\" style=\"object-position: 71% 41%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tDo sales incentives actually work?\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>Inspire your sales team to stay motivated and connected to your brand with a variety of proven sales incentives, rewards, gamification and training solutions.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a aria-controls=\"modal-header-lead-gen\" role=\"button\" class=\"wp-block-button__link wp-element-button modal-trigger core-button-trigger\" href=\"#\">Let&#8217;s talk<\/a><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><a href=\"https:\/\/www.biworldwide.com\/eu\/sales-team-motivation\/\">Sales incentives<\/a> have been used by businesses since sales have existed. From more traditional methods such as basic commission and bonuses, to more modern incentives such as gamification and holiday trips, organisations have been looking for clever ways to motivate their employees for a very long time.<\/p>\n\n\n\n<p>But the question is: do these sales incentives actually work? Is there a measurable and consistent benefit to revenue, employee satisfaction and overall business success in those that invest in incentives? How do you achieve sales incentive value? This blog post aims to answer all of these questions.<br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>Why should businesses incentivise sales?<\/h2>\n\n\n\n<p>Businesses need to incentivise sales to boost profits, increase the satisfaction of sales teams, improve productivity and ROI on employees and promote a motivated culture within the business. Here are some of the benefits of a <a href=\"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/how-to-design-smart-incentives\/\">professionally designed sales incentive plan<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Employee motivation and engagement <\/strong>&#8211; Incentives help employees to feel motivated doing tasks which they may not otherwise feel interested in. They also boost engagement in the workplace across the board.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Improved customer service and satisfaction<\/strong> &#8211; A workforce which feels appreciated for their work are more likely to provide exceptional service to customers and clients. In turn, this increases customer retention, driving increased revenue.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Revenue increase<\/strong> &#8211; Motivation increases employee output. Securing sales becomes more desirable and beneficial to sales professionals themselves, incentivising better work which increases your revenue.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Employee performance increase<\/strong> &#8211; Correctly tailored incentives (like those we provide BI WORLDWIDE) can be customised to focus on your employees as individuals, helping them to develop their strengths and improve on their weaknesses too. On top of this, incentives can be targeted towards the areas of your business which you aim to improve.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data-driven improvement <\/strong>&#8211; <a href=\"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/why-tracking-sales-incentive-results-is-important\/\">Tracking the success<\/a> of your employees allows you to recognise your hardest workers, as well as incentivising the rest of the team to better themselves. This is beneficial both for the business and sales representatives as individuals who are looking for career development.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>The different types of sales incentives<\/h3>\n\n\n\n<p>There are many <a href=\"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/sales-incentive-structures-that-work\/\">types of sales incentives<\/a> which can be put into place to increase business success:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.biworldwide.com\/eu\/salesmaker\/\"><strong>Sales contests<\/strong><\/a> &#8211; Allow sales representatives to compete with each other in a healthy manner whilst working towards targeted goals. This benefits both your organisation and your employees through increased revenue and employee recognition.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.biworldwide.com\/eu\/gamification\/\"><strong>Gamification<\/strong><\/a> &#8211; A more modern and innovative form of sales incentive, gamification involves adding game mechanics to non-game environments to increase enjoyment and engagement within employees.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.biworldwide.com\/eu\/incentive-travel\/\"><strong>Travel incentives<\/strong><\/a> &#8211; Give us a budget and tell us which members of your team you want to be involved, and we can organise an unforgettable travelling experience which shows your employees how much you appreciate their hard work.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/sales-incentive-vs-sales-commission\/\"><strong>Commissions<\/strong><\/a><strong> <\/strong>&#8211; The classic sales incentive solution, you pay your employees a small percentage of the revenue which they generate per sale. This may vary based on the type of sale.<br><br>For more information on the sales incentive systems which can motivate your team and boost revenue consistently, check out our dedicated blog on <a href=\"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/sales-incentive-systems-to-motivate-teams\/\">sales incentive systems to motivate teams<\/a>.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a aria-controls=\"modal-header-lead-gen\" aria-haspopup=\"dialog\" href=\"#\" modal-id=\"header-lead-gen\" role=\"button\" tabindex=\"0\" class=\"wp-block-button__link wp-element-button modal-trigger core-button-trigger\"><strong>We can help ensure ROI on sales incentives<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How sales incentives help motivate a sales team<\/h2>\n\n\n\n<p>Sales incentives help to motivate sales team members by <strong>setting achievable but <\/strong><a href=\"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/how-to-set-effective-employee-goals\/\"><strong>optimistic sales goals<\/strong><\/a><a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/blog\/how-to-set-effective-employee-goals\/\"> to <\/a><a href=\"https:\/\/www.biworldwide.com\/eu\/our-work\/blog\/how-to-set-effective-employee-goals\/\">drive <\/a><a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/blog\/how-to-set-effective-employee-goals\/\">performance increase<\/a> and linking them to meaningful rewards. They reinforce desired behaviours, which in this case is securing sales and providing excellent customer service. This will help your team to understand, prioritise and internalise certain actions which directly link to reward. This is known as positive reinforcement and is an excellent way to grow your business.<\/p>\n\n\n\n<p>Sales incentives can also help to motivate a team by <strong>helping to develop a healthy competitive culture<\/strong> within your workplace, where sales members feel motivated to outperform their colleagues. When structured thoughtfully, they can contribute personal gain and team success, increasing morale and boosting engagement.<\/p>\n\n\n\n<p>Another way in which incentives help to motivate your team is <strong>by increasing job satisfaction <\/strong>within your organisation. Showing that you recognise the excellent work your sales team really goes a long way. It helps them to make a positive association with their work and the business they work for, as they know that any future work will also be recognised and rewarded.&nbsp;<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><a><\/a><a><\/a>Measuring the impact of sales incentives on sales performance<\/h2>\n\n\n\n<p>Sales incentives aren\u2019t just a nice idea\u2014they\u2019re a proven lever for performance. But what does that impact look like in practice? From doubling case sales in retail to generating millions in incremental revenue, the results speak for themselves.<\/p>\n\n\n\n<p>Here are just a few real-world examples from BI WORLDWIDE clients that show how the right incentive strategy can drive measurable, meaningful outcomes\u2014across industries, teams, and business goals.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-29271053 wp-block-group-is-layout-grid\"><div style=\"--aspectRatio: 16\/9;\" class=\"has-dynamic-border-radius biw-card__media-type-image has-image-border-radius has-link has-image-size-cover wp-block-biw-block-theme-biw-media-card has-text-align-center wp-container-content-b4c5012d\">\n\t\t\t<figure class=\"biw-card__media-wrapper\" data-alignment=\"center center\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1.jpg\" alt=\"Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.\" class=\"biw-card__image\" style=\"object-position:50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/eu\/our-work\/case-study\/championing-a-head-to-head-sales-incentive\/\" >\n\t\t\t\tSales incentives can close the performance gap\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"biw-card__text\"><p>To boost mobile line sales in Q4, a major telecom provider launched a gamified head-to-head incentive programme across sales channels. Agents competed in leagues, earning points for performance and vying for team rewards. The result? A surge in engagement, a <strong>20% lift in weekly sales<\/strong> per agent, and <strong>$360M in incremental revenue<\/strong>\u2014delivering a <strong>remarkable 331:1 return on effort<\/strong>.\u00a0<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div>\n\n<div style=\"--aspectRatio: 16\/9;\" class=\" has-dynamic-border-radius biw-card__media-type-image has-image-border-radius has-link has-image-size-cover wp-block-biw-block-theme-biw-media-card has-text-align-center\">\n\t\t\t<figure class=\"biw-card__media-wrapper\" data-alignment=\"center center\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1.jpg\" alt=\"A person in a yellow sweater is writing on a financial report with charts and graphs, using a pen. Their other hand is on a laptop keyboard. The background is blurred.\" class=\"biw-card__image\" style=\"object-position:50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/eu\/our-work\/case-study\/tapping-into-success\/\" >\n\t\t\t\tSales incentives can help gain market share\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"biw-card__text\"><p>To grow share in the competitive Economy beer segment, a major beer manufacturer launched an incentive platform to motivate Distributor Sales Reps to set up in-store displays. By rewarding reps with exclusive merchandise for submitting display claims, the programme drove massive engagement\u2014<strong>doubling case sales<\/strong> and <strong>delivering a 4:1 ROI.<\/strong>\u00a0<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div>\n\n<div style=\"--aspectRatio: 16\/9;\" class=\" has-dynamic-border-radius biw-card__media-type-image has-image-border-radius has-link has-image-size-cover wp-block-biw-block-theme-biw-media-card has-text-align-center\">\n\t\t\t<figure class=\"biw-card__media-wrapper\" data-alignment=\"center center\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy3-1440x600-1.jpg\" alt=\"A person holding a document with colorful diagrams, while sitting indoors. The image has orange and yellow geometric overlays, and the focus is on the paper, with the persons face blurred in the background.\" class=\"biw-card__image\" style=\"object-position:50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/eu\/our-work\/case-study\/impacting-sales-confidence-through-gamification\/\" >\n\t\t\t\tSales incentives can increase confidence and drive performance consistency\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"biw-card__text\"><p>A major telecom company needed a single destination to boost employee confidence in product knowledge and drive sales. We launched a gamified learning platform that <strong>engaged over 96,000 users, with 85% adoption and 2.4M+ activities completed<\/strong>. The result? A <strong>70% lift in sales<\/strong> among top learners and industry-leading engagement\u2014turning education into a powerful sales accelerator.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div>\n\n<div style=\"--aspectRatio: 16\/9;\" class=\" has-dynamic-border-radius biw-card__media-type-image has-image-border-radius has-link has-image-size-cover wp-block-biw-block-theme-biw-media-card has-text-align-center\">\n\t\t\t<figure class=\"biw-card__media-wrapper\" data-alignment=\"center center\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/04\/1728x600px-ThanksForRegistering-Confirmation-WORDPRESS-425.jpg\" alt=\"A person points to a document with colorful charts and graphs on a table, with more papers and a laptop in the background, suggesting data analysis or a business meeting.\" class=\"biw-card__image\" style=\"object-position:50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/eu\/our-work\/case-study\/leading-the-way\/\" >\n\t\t\t\tSales incentives can drive leads\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"biw-card__text\"><p>One of the world\u2019s top soft drink brands wanted to turn its 60,000+ employees into lead-generating ambassadors. We launched\u00a0<em>LEADS<\/em>, a gamified referral programme that rewarded employees for spotting new sales opportunities. The result? Over <strong>34,000 qualified leads<\/strong>,<strong> $30M+ in incremental revenue<\/strong>, and a <strong>43% close rate<\/strong>\u2014four times higher than cold calls.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div>\n\n<div style=\"--aspectRatio: 16\/9;\" class=\" has-dynamic-border-radius biw-card__media-type-image has-image-border-radius has-link has-image-size-cover wp-block-biw-block-theme-biw-media-card has-text-align-center\">\n\t\t\t<figure class=\"biw-card__media-wrapper\" data-alignment=\"center center\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy2-1440x600-1.jpg\" alt=\"Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.\" class=\"biw-card__image\" style=\"object-position:50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/eu\/our-work\/case-study\/accelerating-sales-driving-results\/\" >\n\t\t\t\tSales incentives can reverse declining sales\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div class=\"biw-card__text\"><p>Facing declining sedan sales, a luxury automotive manufacturer partnered with us to reignite momentum\u2014without relying on cash incentives. We launched a five-month team-based competition where top-performing dealerships could win a luxury <a href=\"https:\/\/www.biworldwide.com\/uk\/incentive-travel\/\">incentive travel<\/a> trip. The result? A<strong> 250% monthly sales increase,<\/strong> <strong>15,000+ sedans sold<\/strong>, and massive impact at just a fifth of the typical incentive cost.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The results of sales incentive programmes for businesses<\/h2>\n\n\n\n<p>Sales is a demanding profession, even for the most experienced professionals. That\u2019s why creating the right environment for your sales team isn\u2019t just a nice-to-have\u2014it\u2019s essential. When people feel supported, they don\u2019t just sell more\u2014they build lasting relationships and turn customers into loyal advocates.<\/p>\n\n\n\n<p>Our latest research highlights a compelling insight: among all the factors in our&nbsp;<em>New Rules of Engagement\u00ae<\/em>&nbsp;model,&nbsp;<strong>Foster Belonging<\/strong>&nbsp;demonstrates the strongest correlation with sales performance. Sales professionals who feel a genuine sense of belonging are significantly more likely to report being committed to their organisation, inspired by their work, and motivated to excel.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center is-style-intro-text has-xl-font-size has-gradient-fill has-gradient-fill-purple is-style-intro-text--1\"><strong>Sales reps who feel a greater sense of belonging are 6 times more likely to say they are committed to staying with their current employer.<\/strong><\/h4>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p>While a certain level of stress is inherent in sales roles, excessive pressure can lead to what we refer to as a \u201chappiness decision\u201d\u2014a point at which individuals choose to leave the organisation. However, when companies actively invest in the wellbeing and success of their sales teams, those individuals are&nbsp;<strong>7.9 times more likely<\/strong>&nbsp;to remain with the business. This is not only a retention strategy\u2014it\u2019s a foundation for sustainable performance.<\/p>\n\n\n\n<p>Learning and development also play a critical role. They are not merely support functions; they are strategic enablers of success.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center is-style-intro-text has-xl-font-size has-gradient-fill has-gradient-fill-purple is-style-intro-text--2\"><strong>Sales reps who have opportunity to develop their skills are 14.3 times more likely to stay with their organisation.<\/strong><\/h4>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p>Consider the case of a client in the transportation sector. Over a three-year period, the company tracked sales performance in relation to learning engagement. The findings were clear: sales representatives who completed all available training opportunities consistently outperformed those who engaged with only some\u2014or none\u2014of the courses. The conclusion is unequivocal: investing in the development of sales talent delivers measurable results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Where sales motivation meets measurable results<\/h3>\n\n\n\n<p>Sales incentives, when thoughtfully designed and strategically implemented, do far more than boost short-term numbers\u2014they shape culture, strengthen commitment, and unlock long-term performance. From fostering a sense of belonging to driving measurable gains in revenue, the evidence is clear: investing in your salespeople is investing in your business.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group has-base-two-background-color has-background  has-dynamic-border-radius  layout-columns-4 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-645d8aa7 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);background-image:url(&#039;https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/03\/CTA1.png&#039;);background-position:50% 50%;background-size:cover;\">\n<h4 class=\"wp-block-heading has-xxl-font-size\">Talk to our experts<\/h4>\n\n\n\n<p>If you&#8217;re ready to explore how a tailored incentive strategy could elevate your team&#8217;s performance, we\u2019d love to help.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary-fill\"><a aria-controls=\"modal-header-lead-gen\" aria-haspopup=\"dialog\" href=\"#\" modal-id=\"header-lead-gen\" role=\"button\" tabindex=\"0\" class=\"wp-block-button__link wp-element-button modal-trigger core-button-trigger\">Get in touch<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Do sales incentives actually work? Is there a measurable and consistent benefit to revenue, employee satisfaction and overall business success? Find out more.<\/p>\n","protected":false},"author":20,"featured_media":3516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"associated_experts":[],"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[43,45],"problem-space":[50,52],"wf_post_folders":[],"class_list":["post-3507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","content-topic-incentives-and-rewards","content-topic-loyalty-and-retention","problem-space-channel-engagement","problem-space-sales-team-motivation"],"featured_media_global":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Do sales incentives actually work?<\/title>\n<meta name=\"description\" content=\"Do sales incentives actually work? 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