{"id":2015,"date":"2023-10-05T17:06:05","date_gmt":"2023-10-05T16:06:05","guid":{"rendered":"https:\/\/www.biworldwide.com\/eu\/our-work\/webinar\/how-data-is-transforming-exxonmobils-business\/"},"modified":"2025-04-29T10:57:04","modified_gmt":"2025-04-29T09:57:04","slug":"how-data-is-transforming-exxonmobils-business","status":"publish","type":"webinar","link":"https:\/\/www.biworldwide.com\/eu\/our-work\/webinar\/how-data-is-transforming-exxonmobils-business\/","title":{"rendered":"How data is transforming ExxonMobils business"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--dark alignwide wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/eu\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/image-for-exxon_webinar.png\" alt=\"\" class=\"biw-hero__bg-image\" style=\"object-position: 23% 38%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tHow data is transforming ExxonMobil&#8217;s business\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>ExxonMobil, has a complex business selling through its distribution channel, with limited visibility to the data that could identify gaps and determine strategic moves to transform their business.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a aria-controls=\"modal-header-lead-gen\" href=\"#\" role=\"button\" class=\"wp-block-button__link wp-element-button modal-trigger core-button-trigger\">Let&#8217;s talk<\/a><\/div>\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__experts\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"biw-hero__expert\">\n\t\t\t\t\t\t\tBeth Sundberg\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"biw-hero__expert-title\">, Vice President, Technology Solutions Group<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"biw-hero__expert\">\n\t\t\t\t\t\t\tKaty Howell\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"biw-hero__expert-title\">, Commercial Brand and Marketing Manager, North America, ExxonMobil<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#related-experts\" class=\"biw-hero__experts-link\">More about the authors<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-39412042 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>ExxonMobil, a Fortune 3 company, has a complex business selling through its distribution channel. For decades, they had been in the dark with limited visibility to the data that could identify gaps and determine strategic moves to transform their business.<\/p>\n\n\n\n<p>Watch this webinar to learn how Katy Howell has partnered with their channel to obtain the critical data needed to make educated and targeted decisions and execute effective push\/pull strategies in the channel.<\/p>\n\n\n\n<p>This webinar covers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understanding and evaluating the landscape<\/li>\n\n\n\n<li>Developing a value proposition that engages the channel to want to partner and share data<\/li>\n\n\n\n<li>Operationalising and optimising the data to drive results<\/li>\n\n\n\n<li>Designing an effective push\/pull strategy<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Turning the lights on in a blind distribution channel with ExxonMobil&#039;s\" src=\"https:\/\/player.vimeo.com\/video\/949475722?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>ExxonMobil, has a complex business selling through its distribution channel, with limited visibility to the data that could identify gaps and determine strategic moves to transform their business.<\/p>\n<p>Watch this webinar to learn how we partnered with their channel to obtain the critical data needed to make educated and targeted decisions and execute effective push\/pull strategies in the channel.<\/p>\n","protected":false},"featured_media":2016,"template":"","meta":{"case_study_logo":0,"unique_title":"","unique_cta":"","associated_experts":[{"id":3345,"title":"Beth Sundberg","type":"industry-expert","slug":"beth-sundberg","industry_expert_title":"Vice President, Technology Solutions Group"},{"id":3342,"title":"Katy Howell","type":"industry-expert","slug":"katy-howell","industry_expert_title":"Commercial Brand and Marketing Manager, North America, ExxonMobil"}],"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[43,45],"problem-space":[63,52],"wf_webinar_folders":[],"class_list":["post-2015","webinar","type-webinar","status-publish","has-post-thumbnail","hentry","content-topic-incentives-and-rewards","content-topic-loyalty-and-retention","problem-space-channel-performance","problem-space-sales-team-motivation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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