{"id":5005,"date":"2026-03-05T15:51:54","date_gmt":"2026-03-05T15:51:54","guid":{"rendered":"https:\/\/www.biworldwide.com\/eu\/?post_type=webinar&#038;p=5005"},"modified":"2026-03-05T15:51:56","modified_gmt":"2026-03-05T15:51:56","slug":"webinar-the-new-rules-of-engagement-for-sales-2026","status":"publish","type":"webinar","link":"https:\/\/www.biworldwide.com\/eu\/our-work\/webinar\/webinar-the-new-rules-of-engagement-for-sales-2026\/","title":{"rendered":"Webinar | The New Rules of Engagement for Sales 2026"},"content":{"rendered":"<div class=\" has-content-align-center has-overlay has-overlay--dark alignfull wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/eu\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media \">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/03\/1380x656px-RegPage-NROE-Sales-2026.jpg\" alt=\"A black calculator and a pen rest on top of paperwork on a desk, with colorful geometric shapes partially overlaying the image. The background is softly blurred.\" class=\"biw-hero__bg-image\" style=\"object-position: 71% 41%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tThe New Rules of Engagement\u00ae for Sales\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>In sales, compensation gets attention, but inspiration drives sustained performance.<\/p>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a aria-controls=\"modal-header-lead-gen\" role=\"button\" class=\"wp-block-button__link wp-element-button modal-trigger core-button-trigger\" href=\"#\">Let&#8217;s talk<\/a><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__experts\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"biw-hero__expert\">\n\t\t\t\t\t\t\tMark Hirschfeld\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"biw-hero__expert\">\n\t\t\t\t\t\t\tKurt Nelson, Ph.D.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"biw-hero__expert-title\">, Founder and President, The Lantern Group<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#related-experts\" class=\"biw-hero__experts-link\">More about the authors<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Watch this webinar&nbsp;for a data-driven discussion on how today\u2019s most effective sales organisations balance compensation, communication, and inspiration to drive results, especially in times of change.<\/p>\n\n\n\n<p>Grounded in behavioural science and real-world research, this webinar will explore why cash alone isn\u2019t enough, how recognition amplifies compensation, and how communication breakdowns quietly erode motivation. We\u2019ll also look at how sales leaders can navigate change without losing momentum and align rewards strategies directly to business outcomes.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-vertical-no-image wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tWhat will you learn in this webinar?\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<ul class=\"wp-block-list\">\n<li>How compensation and recognition work together to drive higher sales performance and retention<\/li>\n\n\n\n<li>Why inspiration outperforms cash alone and what behavioural science tells us about motivation<\/li>\n\n\n\n<li>How to communicate more effectively with sales teams in an era of constant noise and change<\/li>\n\n\n\n<li>Practical ways to manage change without disengaging top producers<\/li>\n\n\n\n<li>How to connect rewards, recognition, and communication directly to business outcomes<\/li>\n<\/ul>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you want a sales rewards strategy that doesn\u2019t just pay people but propels them, this session will give you the clarity (and confidence) to lead differently.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"WEBINAR | The New Rules of Engagement\u00ae for Sales 2026\" src=\"https:\/\/player.vimeo.com\/video\/1170414962?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Watch this webinar\u00a0for a data-driven discussion on how today\u2019s most effective sales organisations balance compensation, communication, and inspiration to drive results, especially in times of change.<\/p>\n","protected":false},"featured_media":4866,"template":"","meta":{"case_study_logo":0,"unique_title":"","unique_cta":"","associated_experts":[{"id":2088,"title":"Mark Hirschfeld","type":"industry-expert","slug":"mark-hirschfeld","industry_expert_title":""},{"id":4861,"title":"Kurt Nelson, Ph.D.","type":"industry-expert","slug":"kurt-nelson-ph-d","industry_expert_title":"Founder and President, The Lantern Group"}],"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[43],"problem-space":[52],"wf_webinar_folders":[],"class_list":["post-5005","webinar","type-webinar","status-publish","has-post-thumbnail","hentry","content-topic-incentives-and-rewards","problem-space-sales-team-motivation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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