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Experiential Marketing

Let our experiential marketing team create an unforgettable brand moment that starts a movement.

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Consumers are suffering from information overload. With so many messages and so little time, the competition to stand out is fierce. Attention spans are shortening and consumers have more control than ever. They’re fast-forwarding through commercials and growing cynical about traditional marketing. To that, we say: “Challenge accepted.”

Modernize the brand. Transform the culture.

See how International Dairy Queen's headquarter transformation created a unified culture and authentic motivation.

Stratasys unveils new 3D printer in virtual launch event

See how how this collaborative effort went from initial concept to a fully-produced virtual event in just four short weeks.

A polished foundation event keeps the focus on the cause

The BI WORLDWIDE events team provided creative, product and management services for over 2,800 VIPs.

When it comes to our experiential marketing philosophy, we combine the best of on-site engagement marketing, content capture and social amplification. By blending the latest cultural trends with cutting edge technology, we help brands inspire individuals with engaging customer experiences—turning casual observers into customers with high brand loyalty. These fans seek out your brand, ask for it by name and love sharing it with others.

Our capabilities include:

Strategy
Pop-up retail
Mobile marketing tours
Sponsorship negotiation and activation
Music tours and festivals
Grassroots marketing
Sampling
Content creation
PR stunts
Street teams
Sports marketing
Immersive storytelling
Influencer strategies
Social media amplification

How do you break through information overload and stand out?

It starts by turning your marketing efforts into a conversation.

It’s not about telling consumers what to do or how to think.

It’s about inviting them to engage with your brand.

Case in point: A consumer might drop a few bucks on your brand and move on.

But what happens if you truly engage your audience?

Engaged consumers are no longer just consumers. They become loyal, recurring fans. Vocal brand ambassadors. An extension of your marketing team.

The secret sauce for engagement: Make it an experience. Top experiential marketing agencies create memorable experiences that draw consumers in. Forget talking at people. With the right engagement marketing strategy, consumers will come to you. Again and again. And eagerly they’ll tell someone else, who will tell someone else—and on and on.

The result? Powerful, measurable impact.

Other event marketing companies start with design and dive straight into implementation, leaving brands with a one-size-fits-nobody strategy.

We always start by clearly defining your unique goals. Our unparalleled approach to insights and analytics means you get a super-powered experiential marketing strategy designed to elicit the results you want.

Looking for a competitive advantage? You found it. Here’s what a better process looks like:

Our approach

1. Client goals and objectives

First, we establish the purpose of the project, define success and relevant metrics.
2. Insights

Next, we define the target audience, review market research data and identify unique opportunities.
3. Strategy development

From there, we leverage audience research to identify key alliances and partnerships.
4. Creative design solutions

We work to refine our approach and align resources to create a collaborative and strategic experience.
5. Effective delivery solutions

The vision comes together with the help of highly specialized talent in a full-service agency experience.
6. Business results

Finally, we deliver real business results by reporting key metrics and analysis built around the project objectives.

Never again wonder if your investment is paying off.

Kick off an experiential marketing campaign today.

Send us a message.