{"id":126,"date":"2025-01-14T16:17:45","date_gmt":"2025-01-14T16:17:45","guid":{"rendered":"https:\/\/live-biw-main.pantheonsite.io\/?page_id=126"},"modified":"2025-04-08T13:47:58","modified_gmt":"2025-04-08T05:47:58","slug":"multi-channel-marketing","status":"publish","type":"page","link":"https:\/\/www.biworldwide.com\/hans-zh\/multi-channel-marketing\/","title":{"rendered":"\u591a\u6e20\u9053\u8425\u9500"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--dark alignfull wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/hans-zh\/\">\u9996\u9875<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media \">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Multi-Channel-Mkt-1728x600px.jpg\" alt=\"A colorful gradient funnel with digital icons connected by lines, representing communication and business concepts like email, chat, and shopping. The background is dark, enhancing the vibrant colors of the funnel and icons.\" class=\"biw-hero__bg-image\" style=\"object-position: 50% 50%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\t\u591a\u6e20\u9053\u8425\u9500\t\t\t<\/h1>\n\t\t\t\t\t\t\t<h2 class=\"biw-hero__subtitle\">\n\t\t\t\t\t\u6fc0\u6d3b\u3001\u53c2\u4e0e\u3001\u653e\u5927\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>\u4e0e\u6211\u4eec\u7684\u5ba2\u6237\u53c2\u4e0e\u56e2\u961f\u5408\u4f5c\uff0c\u786e\u5b9a\u5173\u952e\u63a5\u89e6\u70b9\uff0c\u4e3a\u60a8\u6253\u9020\u72ec\u7279\u6a21\u5f0f\uff0c\u4ee5\u63a8\u52a8\u60a8\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807\u5b9e\u73b0\u4e1a\u7ee9\u589e\u957f\u3002<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-7 has-global-padding is-layout-constrained wp-container-core-group-is-layout-a133ec42 wp-block-group-is-layout-constrained\">\n<p class=\"has-xxl-font-size\"><strong>\u59cb\u7ec8\u83b7\u5f97\u5ba2\u6237\u7684\u5173\u6ce8<\/strong><\/p>\n\n\n\n<p>\u60f3\u8981\u4e0e\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\uff1f\u8d62\u5f97\u65b0\u4e1a\u52a1\uff1f\u57f9\u517b\u826f\u6027\u5173\u7cfb\uff1f\u7814\u7a76\u8868\u660e\uff0c\u60a8\u9700\u8981\u516d\u5230\u516b\u6b21\u4e92\u52a8\u624d\u80fd\u6d88\u9664\u5404\u79cd\u5e72\u6270\u83b7\u5f97\u5ba2\u6237\u7684\u5173\u6ce8\u3002\u6211\u4eec\u5c06\u5177\u6709\u5438\u5f15\u529b\u7684\u6570\u5b57\u5185\u5bb9\u653e\u5165\u90ae\u4ef6\uff0c\u76f4\u63a5\u53d1\u9001\u7ed9\u60a8\u7684\u4e3b\u8981\u5ba2\u6237\uff0c\u8ba9\u4ed6\u4eec\u6765\u4e3b\u52a8\u8054\u7cfb\u60a8\u3002\u65e0\u8bba\u60a8\u5e0c\u671b\u5ba2\u6237\u6ce8\u518c\u7ebf\u4e0a\u9879\u76ee\u3001\u9884\u7ea6\u3001\u53c2\u4e0e\u8c03\u67e5\u3001\u8d2d\u4e70\u4ea7\u54c1\uff0c\u8fd8\u662f\uff08\u9488\u5bf9\u60a8\u7684\u9500\u552e\u56e2\u961f\uff09\u9500\u552e\u66f4\u591a\u4ea7\u54c1\uff0c\u6211\u4eec\u90fd\u53ef\u4ee5\u5e2e\u52a9\u5230\u60a8\u3002<\/p>\n\n\n\n<p>\u4e3a\u4e86\u5f3a\u5316\u5ba2\u6237\u53c2\u4e0e\u7684\u79ef\u6781\u6027\uff0c\u6211\u4eec\u5efa\u7acb\u4e86\u5956\u52b1\u673a\u5236\u3002\u4ece\u5c0f\u793c\u54c1\u5957\u88c5\u5230\u8d35\u91cd\u5546\u54c1\uff0c\u5982\u8fd0\u52a8\u5668\u6750\u3001\u5bb6\u5ead\u5a31\u4e50\u3001\u7535\u5668\u3001\u884c\u674e\u7bb1\u548c\u73e0\u5b9d\uff0c\u518d\u5230\u65c5\u884c\u3001\u6d3b\u52a8\u95e8\u7968\u7b49\uff0c\u4e2a\u6027\u5316\u5956\u52b1\u53ef\u4ee5\u6fc0\u52b1\u5ba2\u6237\u5411\u60a8\u7684\u54c1\u724c\u518d\u8fdb\u4e00\u6b65\uff0c\u4ece\u800c\u6fc0\u52b1\u9500\u552e\u56e2\u961f\u4e1a\u7ee9\u63d0\u5347\u3002<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-97ab3c77 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-text-align-center  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-ee362a79 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center  has-text-wrap-pretty\">\u89e3\u51b3\u65b9\u6848\u591a\u7ba1\u9f50\u4e0b\uff0c\u6210\u529f\u662f\u552f\u4e00\u7ed3\u679c\u3002<\/h2>\n\n\n\n<p class=\" has-text-wrap-balance\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-12 has-global-padding is-layout-constrained wp-container-core-group-is-layout-9e09659d wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-c765d3c1 wp-block-group-is-layout-grid\"><div class=\" has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Research-and-analytics-1300x732px.jpg\" alt=\"A person uses a calculator and laptop, overlaid with a digital graph showing upward arrows, symbolizing growth or progress. Papers and charts are visible on the desk, and a yellow and white abstract background is present.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/hans-zh\/research-and-analytics\/\" >\n\t\t\t\t\u9879\u76ee\u7814\u7a76\u548c\u6570\u636e\u5206\u6790\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>\u6211\u4eec\u901a\u8fc7\u6570\u636e\u6574\u5408\u548c\u5206\u6790\u6765\u89e3\u51b3\u6574\u4e2a\u9879\u76ee\u5468\u671f\u4e2d\u7684\u5173\u952e\u4e1a\u52a1\u95ee\u9898\uff0c\u4ece\u800c\u5e2e\u52a9\u60a8\u53d6\u5f97\u671f\u671b\u7684\u7ed3\u679c\u3002<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">\u4e86\u89e3\u66f4\u591a<\/span>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Communications-colored-paper-1300x732px.jpg\" alt=\"Abstract digital artwork featuring curved, layered shapes in vibrant orange, yellow, green, and red tones, creating a dynamic and visually striking composition against an orange background.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/hans-zh\/communications\/\" >\n\t\t\t\t\u6c9f\u901a\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>\u60a8\u7684\u5ba2\u6237\u3001\u5458\u5de5\u548c\u9500\u552e\u56e2\u961f\u6bcf\u5929\u3001\u6bcf\u5c0f\u65f6\u3001\u6bcf\u5206\u949f\u6240\u83b7\u5f97\u7684\u4fe1\u606f\u91cf\u90fd\u5728\u4e0d\u65ad\u589e\u957f\u3002\u5438\u5f15\u5e76\u8d62\u5f97\u4ed6\u4eec\u7684\u6ce8\u610f\uff0c\u8ba9\u60a8\u5e0c\u671b\u4f20\u8fbe\u7684\u8d44\u8baf\u4ece\u7eb7\u6270\u7684\u4fe1\u606f\u4e2d\u8131\u9896\u800c\u51fa\u3002<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">\u4e86\u89e3\u66f4\u591a<\/span>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/BIW_Site_Card_Marketplaces-scaled.jpg\" alt=\"A woman in a yellow sweater wearing headphones writes in a notebook. Another woman in a teal shirt holds shopping bags and a phone. A man in a winter jacket and sunglasses looks upwards. The background is divided into white and colorful triangles.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/hans-zh\/reward-marketplace\/\" >\n\t\t\t\t\u5956\u52b1\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>\u7528\u6781\u5177\u5438\u5f15\u529b\u7684\u793c\u54c1\u6fc0\u52b1\u60a8\u7684\u53d7\u4f17\uff0c\u8fd9\u5e76\u4e0d\u590d\u6742\u3002\u4ece\u6700\u70ed\u95e8\u7684\u54c1\u724c\u548c\u6700\u65f6\u5c1a\u7684\u5355\u54c1\u5230\u5ea6\u5047\u80dc\u5730\u53ca\u96be\u4ee5\u62a2\u8d2d\u7684\u4f53\u80b2\u8d5b\u4e8b\u95e8\u7968\u3001\u5ea6\u5047\u3001\u65c5\u6e38\u3001\u89c2\u5149\uff0c\u518d\u5230\u7ebf\u4e0a\u7ebf\u4e0b\u5b66\u4e60\u673a\u4f1a \u2014\u2014 \u6211\u4eec\u505a\u597d\u4e00\u5207\u51c6\u5907\u6fc0\u53d1\u4ed6\u4eec\u7684\u70ed\u60c5\u3002<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">\u4e86\u89e3\u66f4\u591a<\/span>\n\t<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u59cb\u7ec8\u83b7\u5f97\u5ba2\u6237\u7684\u5173\u6ce8 \u60f3\u8981\u4e0e\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\uff1f\u8d62\u5f97\u65b0\u4e1a\u52a1\uff1f\u57f9\u517b\u826f\u6027\u5173\u7cfb\uff1f\u7814\u7a76\u8868\u660e\uff0c\u60a8\u9700\u8981\u516d\u5230\u516b\u6b21\u4e92\u52a8\u624d\u80fd\u6d88\u9664\u5404\u79cd [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"wf_page_folders":[33],"class_list":["post-126","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u591a\u6e20\u9053\u8425\u9500 - China (Chinese)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/hans-zh\/multi-channel-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u591a\u6e20\u9053\u8425\u9500 - China (Chinese)\" \/>\n<meta property=\"og:description\" content=\"\u59cb\u7ec8\u83b7\u5f97\u5ba2\u6237\u7684\u5173\u6ce8 \u60f3\u8981\u4e0e\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\uff1f\u8d62\u5f97\u65b0\u4e1a\u52a1\uff1f\u57f9\u517b\u826f\u6027\u5173\u7cfb\uff1f\u7814\u7a76\u8868\u660e\uff0c\u60a8\u9700\u8981\u516d\u5230\u516b\u6b21\u4e92\u52a8\u624d\u80fd\u6d88\u9664\u5404\u79cd [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biworldwide.com\/hans-zh\/multi-channel-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"China (Chinese)\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T05:47:58+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.biworldwide.com\/hans-zh\/multi-channel-marketing\/\",\"url\":\"https:\/\/www.biworldwide.com\/hans-zh\/multi-channel-marketing\/\",\"name\":\"\u591a\u6e20\u9053\u8425\u9500 - China (Chinese)\",\"isPartOf\":{\"@id\":\"https:\/\/www.biworldwide.com\/hans-zh\/#website\"},\"datePublished\":\"2025-01-14T16:17:45+00:00\",\"dateModified\":\"2025-04-08T05:47:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.biworldwide.com\/hans-zh\/multi-channel-marketing\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.biworldwide.com\/hans-zh\/multi-channel-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.biworldwide.com\/hans-zh\/multi-channel-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u9996\u9875\",\"item\":\"https:\/\/www.biworldwide.com\/hans-zh\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u591a\u6e20\u9053\u8425\u9500\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.biworldwide.com\/hans-zh\/#website\",\"url\":\"https:\/\/www.biworldwide.com\/hans-zh\/\",\"name\":\"China (Chinese)\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.biworldwide.com\/hans-zh\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u591a\u6e20\u9053\u8425\u9500 - China (Chinese)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.biworldwide.com\/hans-zh\/multi-channel-marketing\/","og_locale":"zh_CN","og_type":"article","og_title":"\u591a\u6e20\u9053\u8425\u9500 - China (Chinese)","og_description":"\u59cb\u7ec8\u83b7\u5f97\u5ba2\u6237\u7684\u5173\u6ce8 \u60f3\u8981\u4e0e\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\uff1f\u8d62\u5f97\u65b0\u4e1a\u52a1\uff1f\u57f9\u517b\u826f\u6027\u5173\u7cfb\uff1f\u7814\u7a76\u8868\u660e\uff0c\u60a8\u9700\u8981\u516d\u5230\u516b\u6b21\u4e92\u52a8\u624d\u80fd\u6d88\u9664\u5404\u79cd [&hellip;]","og_url":"https:\/\/www.biworldwide.com\/hans-zh\/multi-channel-marketing\/","og_site_name":"China (Chinese)","article_modified_time":"2025-04-08T05:47:58+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.biworldwide.com\/hans-zh\/multi-channel-marketing\/","url":"https:\/\/www.biworldwide.com\/hans-zh\/multi-channel-marketing\/","name":"\u591a\u6e20\u9053\u8425\u9500 - China (Chinese)","isPartOf":{"@id":"https:\/\/www.biworldwide.com\/hans-zh\/#website"},"datePublished":"2025-01-14T16:17:45+00:00","dateModified":"2025-04-08T05:47:58+00:00","breadcrumb":{"@id":"https:\/\/www.biworldwide.com\/hans-zh\/multi-channel-marketing\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.biworldwide.com\/hans-zh\/multi-channel-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.biworldwide.com\/hans-zh\/multi-channel-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u9996\u9875","item":"https:\/\/www.biworldwide.com\/hans-zh\/"},{"@type":"ListItem","position":2,"name":"\u591a\u6e20\u9053\u8425\u9500"}]},{"@type":"WebSite","@id":"https:\/\/www.biworldwide.com\/hans-zh\/#website","url":"https:\/\/www.biworldwide.com\/hans-zh\/","name":"China (Chinese)","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.biworldwide.com\/hans-zh\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"}]}},"_links":{"self":[{"href":"https:\/\/www.biworldwide.com\/hans-zh\/wp-json\/wp\/v2\/pages\/126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biworldwide.com\/hans-zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.biworldwide.com\/hans-zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.biworldwide.com\/hans-zh\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biworldwide.com\/hans-zh\/wp-json\/wp\/v2\/comments?post=126"}],"version-history":[{"count":6,"href":"https:\/\/www.biworldwide.com\/hans-zh\/wp-json\/wp\/v2\/pages\/126\/revisions"}],"predecessor-version":[{"id":478,"href":"https:\/\/www.biworldwide.com\/hans-zh\/wp-json\/wp\/v2\/pages\/126\/revisions\/478"}],"wp:attachment":[{"href":"https:\/\/www.biworldwide.com\/hans-zh\/wp-json\/wp\/v2\/media?parent=126"}],"wp:term":[{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/www.biworldwide.com\/hans-zh\/wp-json\/wp\/v2\/wf_page_folders?post=126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}