BI WORLDWIDE named agency of choice for 2019 MLK holiday breakfast

BI WORLDWIDE (BIW) announced today it has been selected as the agency to execute the 2019 MLK breakfast celebration taking place January 21, 2019 at The Armory in Minneapolis. Designed as a call for social action, the event celebrates the work of Dr. Martin Luther King Jr., who believed everybody could achieve greatness through service.

Attendees are asked to elevate Dr. King’s message by ‘doing for others’ together. BIW Events is providing support through creative design, show production, event registration, volunteer management, sponsorship + social strategy and a text-to-donate opportunity.

“We are honored to help deliver this historical event and proud to promote the cause to raise awareness of MLK’s work and the continued effort to address social issues,” said Vicki Surprise, Vice President Experiential Marketing, BI WORLDWIDE.

Proceeds will benefit United Negro College Fund (UNCF) Minneapolis Area Office in providing four-year college scholarships to deserving students.

The event will include keynote speaker Don Lemon, Emmy Award-winning news anchor. Sounds of Blackness will provide entertainment. For more information on the breakfast or to purchase tickets, visit http://www.mlkbreakfast.com/Breakfast.aspx.

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