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BI WORLDWIDE and Vitality collaborate to improve employee health

Jan 01, 2020 Minneapolis, MN

Our recent partnership with Vitality, a leading health and wellness provider, will allow our customers to reinforce the importance of employee well-being and reward for healthy behaviors.

BI WORLDWIDE (BIW) announced a partnership with Vitality that will enable customers to reinforce the importance of their employees’ well-being. BIW’s current recognition system is now integrated with the new Vitality One program to reward employees for leading active, healthy lifestyles.

Vitality One, a new spin on health, provides an app-based personalized wellness journey that supports individuals across the health spectrum. Vitality One takes a bite-sized, focused approach to habit formation. From dynamic physical activity goals, to lifestyle goals spanning nutrition, mental and financial well-being, the platform offers a fun and uniquely gamified approach to rewarding healthy behaviors.

"Vitality and BI WORLDWIDE share the same belief that healthier employees are more inspired, engaged and productive,” said Elizabeth Dunphy, Senior Vice President, Operations, Vitality. “BI WORLDWIDE is well known for offering solutions that motivate employees. This partnership offers a personalized wellness journey, coupled with a sophisticated incentive mechanism seamlessly integrated with BIW’s rewards system.”

Beth Sundberg, Vice President, Strategic Partnerships, BI WORLDWIDE, stated, “The platform delivers weekly, attainable goals that lead to sustainable behavior change. Applying behavioral science principles throughout, this approach drives action and results through one unified solution focused on recognition and overall wellness.”

BIW and Vitality believe that inspired employees plus healthier people deliver better business results. By partnering with Vitality, BIW is enabling its customers to show their employees they care about their well-being.


About Vitality

Guided by a core purpose of making people healthier, Vitality is the leader in improving health to unlock outcomes that matter. By blending smart tech, data, incentives, and behavioral science, we inspire healthy changes in individuals and organizations. Vitality brings a global perspective through successful partnerships with the smartest insurers and most forward-thinking employers around the world. More than 16 million people in 23 markets engage in the Vitality program. For more information, visit or follow on Twitter and LinkedIn.

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