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Dealer Conference Management

Jan 03, 2015

Support multiple audiences for an annual dealer conference.

Product Dealer Conference Management

Situation

A communications company needed support in engaging multiple audiences and managing a myriad of vendors in conjunction with their annual dealer conference. 

Challenge

Attract at least 2,000+ attendees to the annual dealer conference while keeping their timeline, deliverables, budgets, partners, talent and internal team on track. 

Solution

BI WORLDWIDE developed a sophisticated timeline to manage all the components of the event, including partners, vendors, employees, dealers and entertainers. Project scope included transportation and event d├ęcor. The BIW web portal engaged each audience and streamlined the registration process. BIW also coordinated multiple payment plans for six hotels, a variety of travel patterns and 200 breakout sessions. 

Results

The event drew 2,000+ attendees, exceeding its attendance goal and delighting the client.