Nov 11, 2014
Written by: Walter Ruckes
(View Author Bio)
Do you frequently ask yourself "How can I effectively reach the 'person behind the counter' - the person most likely to impact customer purchases at the point of sale?"
We frequently hear multiple questions from clients and prospects that go to market via a 2-step or even a 3-step distribution model.
These same clients/prospects then go on to lament the challenges often faced in targeting these counter associates:
While there are no easy, stock answers on how to break through to counter associates, here are a few tactics that may help:
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