After watching a presentation about a sales incentive program with very clear goals, excellent tracking and huge results, I was talking to our company’s account director who shared the story. The list of accomplishments was impressive:
Knowing that many of my team members and customers would be eager to hear how this success was achieved, I started firing off questions:
He laughed and said there are no big secrets to success. There are right ways and wrong ways to run incentive programs and the company who previously ran this program had run it the wrong way. He gave me this list of what not to do… so if you want to wreck your next incentive program, follow this list:
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