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Create real, authentic engagement with consumers

Mar 13, 2018

Written by: Vicki Surprise
(View Author Bio)

In our digitally dominated world, it can be easy to forget the power of a face-to-face interaction. Breathe new life into your brand with an immersive, two-way conversation with your consumers. Here’s how to use experiential marketing to inspire real brand advocates.

Consumers still crave authentic,

hands-on-brand experiences.

Is your brand delivering? 


Experiential marketing is a breath of fresh air. It’s immersive, interactive, and lets consumers have two-way conversations with your brand. This type of consumer engagement is gold, and it pays off big time: not only do you glean valuable insights about real consumer perceptions in real time, but you can also change those perceptions right on the spot.

Memorable. Agile. Responsive. This is how you cultivate the holy grail of marketing: brand advocacy.

Experiential marketing should be part of every brand’s marketing mix, but it’s especially critical for brands facing certain business objectives. Which of these ring true for you?

“Our brand needs to…”

  • Launch a new product or service
  • Shape and refine brand perceptions
  • Clarify or dispel myths and confusion
  • Inspire and celebrate real brand love
  • Boost visibility and increase awareness
  • Increase trial rates
  • Drive traffic in store and/or online

In the case study below, you’ll see just one example of how a savvy brand used experiential marketing to elevate the consumer and employee experience, drive brand advocacy and make a serious splash.

Download our guide to cultivating the holy grail of marketing; brand advocacy. Let's go.

Download our guide to cultivating brand advocacy.

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Vicki Surprise

Vice President Experiential Marketing

Vicki is responsible for BI WORLDWIDE's Experiential Marketing agency. She is a senior-level consumer marketing executive with over 20 years experience in all facets of marketing. Her true passion is helping Fortune 1000 companies design and implement integrated marketing campaigns including mobile marketing, pop-up retail, street teams, sponsorship activation, press events, automotive tours, sports marketing, 3D mapped projection and amplification through influencer and social media strategies. She has her MBA in Marketing from the University of St. Thomas.

Get in touch to create real brand love.

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