{"id":462,"date":"2022-06-21T09:35:00","date_gmt":"2022-06-21T09:35:00","guid":{"rendered":"https:\/\/www.biworldwide.com\/uk\/?post_type=case-study&#038;p=462"},"modified":"2025-04-03T10:40:09","modified_gmt":"2025-04-03T09:40:09","slug":"global-service-anniversary-programme-case-study","status":"publish","type":"case-study","link":"https:\/\/www.biworldwide.com\/uk\/our-work\/case-study\/global-service-anniversary-programme-case-study\/","title":{"rendered":"Global Service Anniversary Programme Case Study"},"content":{"rendered":"<div class=\" has-content-align-center has-overlay has-overlay--dark alignwide wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/uk\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"630\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2022\/06\/social-sa-cs.jpg\" class=\"biw-hero__bg-image\" alt=\"The image captures a global anniversary event backdrop, featuring modern skyscrapers in a cityscape, including the distinctive, rounded glass and steel structure of The Gherkin and the sharp design of The Shard. These iconic buildings reflect the soft light of an overcast sky.\" style=\"object-position: 50% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2022\/06\/social-sa-cs.jpg 720w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2022\/06\/social-sa-cs-300x263.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tGlobal service anniversary programme for a modern workforce\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>How BI WORLDWIDE supported a global banking leader to centralise&nbsp;its&nbsp;Service&nbsp;Awards&nbsp;Programme for a global, modern, and diverse workforce.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-pullquote has-base-color has-orange-gradient-background has-text-color has-background has-link-color wp-elements-f4da5096f21c64ff987776cf5d352f32\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--80)\"><blockquote><p><strong>Recognition increased by 30% for Service Milestones with the new<\/strong><br><strong>Service Awards Programme.<\/strong><\/p><\/blockquote><\/figure>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading  has-gradient-fill has-gradient-fill-orange\">Situation&nbsp;<\/h2>\n\n\n\n<p>BI WORLDWIDE was tasked by a banking sector global leader to centralise its global&nbsp;<a href=\"https:\/\/www.biworldwide.com\/uk\/employee-recognition-and-reward-programmes\/employee-service-awards\/\">Service Awards programme<\/a>.<\/p>\n\n\n\n<p>Its desired outcomes were to develop a modern, sustainable solution that&#8217;s fit for a global and diverse workforce, and promotes a stronger sense of pride and achievement among employees.<\/p>\n\n\n\n<p>It wanted the solution to establish an easy and interactive user process enabled by technology that would inform and support line managers in awareness and acknowledgment of employee service anniversaries and improve the employee experience.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"540\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/2.png\" alt=\"orange arrow down\" class=\"wp-image-420\" style=\"object-fit:cover;width:100px;height:100px\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/2.png 540w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/2-300x300.png 300w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/2-150x150.png 150w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading  has-gradient-fill has-gradient-fill-orange\">Challenge<\/h2>\n\n\n\n<p>The client&#8217;s existing Service Award proposition was de-centralised, inequitable, and clunky to use.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>50+ different propositions globally<\/li>\n\n\n\n<li>28 vendors<\/li>\n\n\n\n<li>16 countries with no service recognition at all<\/li>\n\n\n\n<li>Awards ranged from symbolic to tangible to cash with no consistency<\/li>\n<\/ul>\n\n\n\n<p>To achieve the programme objectives, BI WORLDWIDE needed to align all countries, apply technology, and replicate awards and values.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"540\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/2.png\" alt=\"orange arrow down\" class=\"wp-image-420\" style=\"object-fit:cover;width:100px;height:100px\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/2.png 540w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/2-300x300.png 300w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/2-150x150.png 150w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<h2 class=\"wp-block-heading  has-gradient-fill has-gradient-fill-orange\">Solution<\/h2>\n\n\n\n<p>BI WORLDWIDE\u2019s solution utilises our world-class, global-ready technology to deliver a single customised service recognition proposition across the 50 countries and territories with an agile approach. Key success factors to our solution included:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introducing recognition of seven employee service milestones,&nbsp;including a new 5-year milestone globally&nbsp;in acknowledgement of a modern and diverse workforce, rebalancing towards earlier service milestones.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Launching an online celebratory page with social recognition by managers or in-team events&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Auto notifications to managers, colleagues, and awardees to support engagement&nbsp;&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utilising a manager 3-step process ahead of a team member\u2019s anniversary to encourage their contributions&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Centralised management of the programme, including notifications, awarding of points, and gift logistics&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New points-award with extensive gifts, merchandise, and travel catalogue via the recognition platform, allowing for personalised reward choices&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Developed \u2018The Vault\u2019, an exclusive rewards selection which employees celebrating a service recognition can access and use their points to purchase unique, curated merchandise related to their current and past recognised length of service.&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-ec2e7a44 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"540\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/2.png\" alt=\"orange arrow down\" class=\"wp-image-420\" style=\"object-fit:cover;width:100px;height:100px\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/2.png 540w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/2-300x300.png 300w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/2-150x150.png 150w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading  has-gradient-fill has-gradient-fill-orange\">Results<\/h2>\n\n\n\n<p>The transparency between&nbsp;BI&nbsp;WORLDWIDE&nbsp;and the client has delivered an overwhelming success for the programme. Together, we navigated&nbsp;challenges to ensure the right outcome. This resulted in a successful launch and ongoing continuous improvement and partnership evolution.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-ef350914 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<h3 class=\"wp-block-heading has-text-align-center  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-orange\" style=\"font-size:5rem\">30%<\/h3>\n\n\n\n<p class=\"has-text-align-center\" style=\"padding-top:0;padding-bottom:0\">increase in the number of employees recognised for service milestones.<\/p>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\">From circa 23,000 &#8211; 30,000 P.A. (2021 results)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<h3 class=\"wp-block-heading has-text-align-center  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-orange\" style=\"font-size:5rem\">83%<\/h3>\n\n\n\n<p class=\"has-text-align-center\" style=\"padding-top:0;padding-bottom:0\">of awardees rate their experience as positive or very positive.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<h3 class=\"wp-block-heading has-text-align-center  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-orange\" style=\"font-size:5rem\">39<\/h3>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size  has-text-wrap-balance\">countries where the programme is recognising more employees and has increased the value of their award.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<h3 class=\"wp-block-heading has-text-align-center  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-orange\" style=\"font-size:5rem\">25,692<\/h3>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size  has-text-wrap-balance\">employees recognised service anniversaries at earlier milestones (5, 10, 15 years).<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-base-two-background-color has-background  has-dynamic-border-radius  layout-columns-4 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-645d8aa7 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);background-image:url(&#039;https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/03\/CTA6.png&#039;);background-position:50% 50%;background-size:cover;\">\n<h2 class=\"wp-block-heading has-xxl-font-size\">Let&#8217;s talk<\/h2>\n\n\n\n<p>Want to know more or looking for support? Speak to one of our expert team!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary-fill\"><a aria-controls=\"modal-header-lead-gen\" aria-haspopup=\"dialog\" href=\"#\" modal-id=\"header-lead-gen\" role=\"button\" tabindex=\"0\" class=\"wp-block-button__link wp-element-button modal-trigger core-button-trigger\">Get in touch<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How BI WORLDWIDE supported a global banking leader to centralise\u00a0its\u00a0Service\u00a0Awards\u00a0Programme for a global modern, and diverse workforce.<\/p>\n","protected":false},"featured_media":5021,"template":"","meta":{"case_study_logo":0,"unique_title":"","unique_cta":"","featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[73],"problem-space":[77],"wf_case-study_folders":[38],"class_list":["post-462","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","content-topic-recognition-and-motivation","problem-space-employee-engagement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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