{"id":546,"date":"2022-05-21T15:59:30","date_gmt":"2022-05-21T15:59:30","guid":{"rendered":"https:\/\/www.biworldwide.com\/uk\/?post_type=case-study&p=546"},"modified":"2025-03-25T19:11:47","modified_gmt":"2025-03-25T19:11:47","slug":"media-test-drive-event-automotive-brand","status":"publish","type":"case-study","link":"https:\/\/www.biworldwide.com\/uk\/our-work\/case-study\/media-test-drive-event-automotive-brand\/","title":{"rendered":"Media test drive event automotive brand"},"content":{"rendered":"
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Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t
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<\/div>\n\t\t\t\t\t\t\t\t\"toyota\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\tMedia test drive event for leading automotive brand\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t
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Showcasing the new Toyota Aygo X vehicle for the brand\u2019s key press in Barcelona.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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Challenge<\/h2>\n\n\n\n

BI WORLDWIDE was tasked with delivering an event that would overcome the logistical complexity of 120 attendees from 19 European countries, maximise exposure to the new vehicle, and minimise exposure to COVID-19.<\/p>\n<\/div>\n\n\n\n

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\"orange<\/figure>\n<\/div>\n\n\n\n
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The Solution<\/h2>\n\n\n\n

A week-long schedule of back-to-back 24-hour programmes was arranged at The Paxton Hotel, a 4-star contemporary hotel in the heart of Barcelona, with attendees getting their first interaction with the Toyota Aygo X during transfer to the venue from the airport.<\/p>\n\n\n\n

Each rotation of guests was treated to a hosted reception, an \u00e0 la carte dinner, a presentation showcasing the Aygo X, and access to product specialists and Toyota senior management to ask any questions.<\/p>\n\n\n\n

Attendees experienced the Aygo X fleet first-hand through a series of co-ordinated test drives (both automatic and manual transmissions), which followed a bespoke route pre-loaded onto the sat navs.<\/p>\n\n\n\n

All the cars were thoroughly prepped for COVID-19, ensuring hygiene and safety protocols were managed in an efficient and participant-friendly manner.<\/p>\n<\/div>\n\n\n\n

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\"orange<\/figure>\n<\/div>\n\n\n\n
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Results<\/h2>\n\n\n\n

An engaging experience was delivered that showed the Aygo X in its best light, kept attendees safe and energised, and received great feedback from both client and attendees, all embracing the return to in-person live events.<\/p>\n\n\n\n

As a result of the event, significant and favourable coverage was generated across key press and social media influencers for the Aygo X.<\/p>\n<\/div>\n\n\n\n

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120<\/h3>\n\n\n\n

ATTENDEES<\/strong><\/p>\n<\/div>\n\n\n\n

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19<\/h3>\n\n\n\n

COUNTRIES<\/strong><\/p>\n<\/div>\n\n\n\n

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Positive<\/h3>\n\n\n\n

CLIENT FEEDBACK<\/strong><\/strong><\/p>\n<\/div>\n\n\n\n

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Excellent<\/h3>\n\n\n\n

CAR REVIEW<\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

\u201cIt was a challenging event in difficult times but the team from BI WORDLWIDE delivered an excellent experience for us and our guests. Feedback has been extremely good, and we were able to create a fun environment on site which certainly helped keep everybody\u2019s energy levels up and contribute to a very positive event.\u201d<\/strong><\/p><\/blockquote><\/figure>\n\n\n\n

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\"toyota<\/figure>\n<\/div>\n\n\n\n
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\"toyota<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Need support with your next product launch?<\/h2>\n\n\n\n

Learn more about our meetings and events solutions <\/a><\/strong>or speak with one of our team to learn more.  <\/p>\n\n\n\n

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Get in touch<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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