{"id":116,"date":"2025-01-14T16:16:36","date_gmt":"2025-01-14T16:16:36","guid":{"rendered":"https:\/\/live-biw-main.pantheonsite.io\/?page_id=116"},"modified":"2026-01-27T09:13:59","modified_gmt":"2026-01-27T09:13:59","slug":"gamification","status":"publish","type":"page","link":"https:\/\/www.biworldwide.com\/uk\/gamification\/","title":{"rendered":"Gamification"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--dark alignfull wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/uk\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media \">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/BIW_Site_Hero_Gamification-scaled.jpg\" alt=\"A glossy purple knight chess piece stands out on a digital-themed chessboard. The background is dark with glowing lights and abstract network connections, hinting at a blend of strategy and technology. Other blurred white pieces are in the distance.\" class=\"biw-hero__bg-image\" style=\"object-position: 50% 50%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tGamification\t\t\t<\/h1>\n\t\t\t\t\t\t\t<h2 class=\"biw-hero__subtitle\">\n\t\t\t\t\tInvent simple.\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p><\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-left\">The goal of gamification is to engage with employees and partners to inspire, collaborate, share, and interact. Gamification invents simple by adding game mechanics into non-game environments, like a website, online community, learning management system or business\u2019 intranet to increase engagement, participation, and performance.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-left bg-angle-action has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-ee362a79 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center  has-text-wrap-pretty\">Use gamification to fuel measurable business results.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-c765d3c1 wp-block-group-is-layout-grid\"><div class=\" has-image-size-cover has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/motivate-sales-teams.jpg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tMotivate sales teams\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Gamification in sales adds game mechanics to a digital experience such as a work process, social interaction, or learning activity and uses big data collected from online activities, to motivate high-value action by sales employees and sustain meaningful engagement.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-image-size-cover has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/employee-collaboration.jpg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tBoost employee collaboration\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Employee collaboration in a professional context has the power to create a dynamic and more productive work environment, especially in large organisations and among remote workers. Persistent engagement powered by gamification turns your community into a thriving centre of sharing, learning, and profitability with measurable results.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-image-size-cover has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/engage-support-teams.jpg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tEngage service and support teams\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>When customers seek help, they want to experience your company at its best. If your service and support teams experience high turnover and lack motivation, your customers will know it. Engage service and support teams with gamification.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-image-size-cover has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/accelerate-employee-development.jpg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tAccelerate employee development\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Effective professional development and robust learning communities can have real, measurable impacts on productivity, compliance and retention. Adding gamification in training and learning&nbsp;adds value across the enterprise, improving the experience for employees, managers and executives.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-image-size-cover has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/evolve-channel-strategy.jpg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tEvolve your channel strategy\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>A successful channel partner strategy requires partners who are engaged, inspired and motivated. Channel partner tools and portals can be powerful, but partners have to be motivated to use them. Motivate true channel partner loyalty with an effective gamification&nbsp;programme that taps into their desire to succeed and attain status to sell more.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-image-size-cover has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/customer-loyalty.jpg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tBuild true customer loyalty\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Gamification in loyalty programmes turns casual visitors into loyal customers. Leverage the latest research on human motivation and data generated by your customers as they interact with you, to empower your business to motivate, engage, and create true customer loyalty.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div><\/div>\n<\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69d4b6512759f)'\/><defs><linearGradient id='69d4b6512759f' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#6D28D9' stop-opacity='.3' offset='0'\/><stop stop-color='#6D28D9' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-left bg-angle-accent-gold has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-97093539 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Thought Leadership<\/h2>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\" style=\"line-height:1.6\">Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-850d240a wp-block-post-template-is-layout-grid has-dynamic-card-height has-dynamic-row-fill\"><li class=\"wp-block-post post-9552 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-incentives-and-rewards content-topic-meetings-and-events problem-space-sales-team-motivation\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1728\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/03\/Web-hero-image-SKO-Launchpad-0326-1728-600.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"A blurred crowd sits facing a speaker and a large presentation screen with charts, under colorful, out-of-focus lights, suggesting a conference or seminar setting.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/03\/Web-hero-image-SKO-Launchpad-0326-1728-600.jpg 1728w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/03\/Web-hero-image-SKO-Launchpad-0326-1728-600-300x104.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/03\/Web-hero-image-SKO-Launchpad-0326-1728-600-1024x356.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/03\/Web-hero-image-SKO-Launchpad-0326-1728-600-768x267.jpg 768w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/03\/Web-hero-image-SKO-Launchpad-0326-1728-600-1536x533.jpg 1536w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/blog\/is-your-sales-kick-off-meeting-your-launchpad-or-a-liability\/\">Is your sales kick off meeting your launchpad or a liability?<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Every year, thousands of companies spend millions of dollars bringing their sales teams together for the annual sales kick off (SKO). And they do it for one simple reason: your competition is trying to take your business every single day.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-9516 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-incentives-and-rewards problem-space-channel-performance problem-space-employee-engagement problem-space-sales-team-motivation\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/03\/website-banners-12.png\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"A collage shows a man golfing, a child in ski gear, a happy family playing outdoors, and a woman using a VR headset, with pyramids and a colorful gradient in the background.\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/03\/website-banners-12.png 1920w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/03\/website-banners-12-300x169.png 300w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/03\/website-banners-12-1024x576.png 1024w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/03\/website-banners-12-768x432.png 768w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/03\/website-banners-12-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/blog\/the-psychology-of-reward-redemption\/\">The psychology of reward redemption<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Reward redemption is the moment recognition becomes real \u2014 but many hesitate. Discover why savers delay, and the design strategies that can unlock emotional impact, programme value and business results.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-6199 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-incentives-and-rewards content-topic-loyalty-and-retention problem-space-employee-engagement problem-space-sales-team-motivation\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"2160\" height=\"1350\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/05\/New-homepage-hero-template-file-1728x1080px-1.png\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"Four professionally dressed people stand together smiling, looking at a laptop one man is holding, against a colorful geometric background. Two people hold tablets.\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/05\/New-homepage-hero-template-file-1728x1080px-1.png 2160w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/05\/New-homepage-hero-template-file-1728x1080px-1-300x188.png 300w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/05\/New-homepage-hero-template-file-1728x1080px-1-1024x640.png 1024w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/05\/New-homepage-hero-template-file-1728x1080px-1-768x480.png 768w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/05\/New-homepage-hero-template-file-1728x1080px-1-1536x960.png 1536w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/05\/New-homepage-hero-template-file-1728x1080px-1-2048x1280.png 2048w\" sizes=\"auto, (max-width: 2160px) 100vw, 2160px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/blog\/do-sales-incentives-actually-work\/\">Do sales incentives actually work?<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Do sales incentives actually work? Is there a measurable and consistent benefit to revenue, employee satisfaction and overall business success? Find out more.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><\/ul>\n\n<\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69d4b651322f5)'\/><defs><linearGradient id='69d4b651322f5' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#FDB113' stop-opacity='.3' offset='0'\/><stop stop-color='#FDB113' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-base-two-background-color has-background  has-dynamic-border-radius  layout-columns-4 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-645d8aa7 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);background-image:url(&#039;https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/03\/CTA6.png&#039;);background-position:50% 50%;background-size:cover;\">\n<h2 class=\"wp-block-heading has-xxl-font-size\">Let&#8217;s talk<\/h2>\n\n\n\n<p>Want to know more or looking for support? Speak to one of our expert team!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary-fill\"><a aria-controls=\"modal-header-lead-gen\" aria-haspopup=\"dialog\" href=\"#\" modal-id=\"header-lead-gen\" role=\"button\" tabindex=\"0\" class=\"wp-block-button__link wp-element-button modal-trigger core-button-trigger\">Get in touch<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gamification invents simple by adding game mechanics into non-game environments, like a website, online community, learning management system or business\u2019 intranet to increase engagement, participation, and performance.<\/p>\n","protected":false},"author":11,"featured_media":3188,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"wf_page_folders":[109,110,79,108],"class_list":["post-116","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BIW | Using Gamification to engage employees and partners<\/title>\n<meta name=\"description\" content=\"Gamification works by adding game mechanics into non-game environments to engage employees and partners to collaborate, share, and interact\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/uk\/gamification\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BIW | Using Gamification to engage employees and partners\" \/>\n<meta property=\"og:description\" content=\"Gamification works by adding game mechanics into non-game environments to engage employees and partners to collaborate, share, and interact\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biworldwide.com\/uk\/gamification\/\" \/>\n<meta property=\"og:site_name\" content=\"United Kingdom\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-27T09:13:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/BIW_Site_Card_Gamification-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1441\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.biworldwide.com\/uk\/gamification\/\",\"url\":\"https:\/\/www.biworldwide.com\/uk\/gamification\/\",\"name\":\"BIW | Using Gamification to engage employees and partners\",\"isPartOf\":{\"@id\":\"https:\/\/www.biworldwide.com\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.biworldwide.com\/uk\/gamification\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.biworldwide.com\/uk\/gamification\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/BIW_Site_Card_Gamification-scaled.jpg\",\"datePublished\":\"2025-01-14T16:16:36+00:00\",\"dateModified\":\"2026-01-27T09:13:59+00:00\",\"description\":\"Gamification works by adding game mechanics into non-game environments to engage employees and partners to collaborate, share, and interact\",\"breadcrumb\":{\"@id\":\"https:\/\/www.biworldwide.com\/uk\/gamification\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.biworldwide.com\/uk\/gamification\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.biworldwide.com\/uk\/gamification\/#primaryimage\",\"url\":\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/BIW_Site_Card_Gamification-scaled.jpg\",\"contentUrl\":\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/BIW_Site_Card_Gamification-scaled.jpg\",\"caption\":\"A luminous purple knight chess piece stands prominently on a board, surrounded by blurred white chess pieces in the background. 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