{"id":144,"date":"2025-01-14T16:20:14","date_gmt":"2025-01-14T16:20:14","guid":{"rendered":"https:\/\/www.biworldwide.com\/?page_id=144"},"modified":"2026-01-27T09:30:55","modified_gmt":"2026-01-27T09:30:55","slug":"automotive","status":"publish","type":"page","link":"https:\/\/www.biworldwide.com\/uk\/who-we-serve\/automotive\/","title":{"rendered":"Automotive"},"content":{"rendered":"<div class=\"has-content-align-left has-overlay has-overlay--dark alignfull wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/uk\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media \">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Automotive-truck-1728x600px.jpg\" alt=\"A red off-road vehicle driving on a rocky mountain trail, surrounded by rugged, sunlit terrain. Sun rays pierce through the cloudy sky, casting light on the mountainous landscape.\" class=\"biw-hero__bg-image\" style=\"object-position: 50% 50%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tAutomotive\t\t\t<\/h1>\n\t\t\t\t\t\t\t<h2 class=\"biw-hero__subtitle\">\n\t\t\t\t\tRev up performance\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p class=\"wp-block-paragraph\">Trusted by major automotive industry organisations to help exceed sales goals, elevate customer satisfaction, cement service retention,&nbsp;and maximise parts growth.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-7 has-global-padding is-layout-constrained wp-container-core-group-is-layout-34a2c6eb wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Welcome to the fast lane.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The automotive industry is complex and rapidly evolving.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We get it. And we\u2019re strategic partners who stay three laps ahead, so you get tangible bottom-line results.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Amp up sales in new vehicles, CPO, accessories, F&amp;I, wholesale &amp; retail, parts, service acquisition, retention, and dollars per RO.&nbsp;<\/li>\n\n\n\n<li>Generate excitement about new products.<\/li>\n\n\n\n<li>Create brand loyalty and advocacy.<\/li>\n\n\n\n<li>Fine-tune your strategies to make the most of your energy and investments.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-0ccc8289 wp-block-group-is-layout-grid\"><div class=\"has-dynamic-border-radius has-image-size-cover has-image-radius-none wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/BIW_Brand_DealerLoyalty.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tDealer Loyalty\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\"><\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\"has-dynamic-border-radius has-image-size-cover has-image-radius-none wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/BIW_Brand_Commercial.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tCommercial\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\"><\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\"has-dynamic-border-radius has-image-size-cover has-image-radius-none wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/BIW_Brand_Passenger.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tPassenger\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\"><\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\"has-dynamic-border-radius has-image-size-cover has-image-radius-none wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/BIW_Brand_Industrial.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tIndustrial\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\"><\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\"has-dynamic-border-radius has-image-size-cover has-image-radius-none wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/BIW_Brand_PartsService.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tParts and service\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\"><\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\"has-dynamic-border-radius has-image-size-cover has-image-radius-none wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/BIW_Brand_Powersports.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tPowersports\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\"><\/div>\n\t<\/div>\n\t<\/div><\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-7 has-global-padding is-layout-constrained wp-container-core-group-is-layout-34a2c6eb wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Shift your performance culture into overdrive.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re industry pioneers who leverage proven incentive structures backed by the science of behavioural economics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our world-renowned&nbsp;strategies include&nbsp;customised programmes to&nbsp;engage, onboard,&nbsp;educate, inspire, certify,&nbsp;recognise,&nbsp;and&nbsp;motivate your team with&nbsp;integrated solutions including:<br><br><\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-7957e34b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  has-row-gap is-layout-grid wp-container-core-group-is-layout-39324a68 wp-block-group-is-layout-grid\" style=\"--row-gap:var(--wp--preset--spacing--50)\"><div class=\"has-link has-image-size-cover has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Meetings-and-events-1300x732px.jpg\" alt=\"A person wearing headphones operates a camera in a studio with bright stage lights in the background. The scene is predominantly blue with a translucent orange overlay on the right side. The background shows out-of-focus illuminated screens.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/live-events\/\" >\n\t\t\t\tIn-person and virtual events\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p class=\"wp-block-paragraph\">Dealer events. Product launches. Experiential marketing. Incentive trips.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Read More<\/span>\n\t<\/div>\n\n<div class=\"has-link has-image-size-cover has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Research-and-analytics-1300x732px.jpg\" alt=\"A person uses a calculator and laptop, overlaid with a digital graph showing upward arrows, symbolizing growth or progress. Papers and charts are visible on the desk, and a yellow and white abstract background is present.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/goalquest-ai\/\" >\n\t\t\t\tGoal setting\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p class=\"wp-block-paragraph\">Turn new dealers into top dealers. Turn top dealers into superstars.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Read More<\/span>\n\t<\/div>\n\n<div class=\"has-link has-image-size-cover has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Gamification-1300x732px.jpg\" alt=\"A vintage padlock surrounded by a circle of nine old-fashioned metal keys on a rustic wooden surface. The arrangement forms a radial pattern with the padlock in the center.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/gamification\/\" >\n\t\t\t\tGamification\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p class=\"wp-block-paragraph\">Use game mechanics to take your learning and goal setting to the next level.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Read More<\/span>\n\t<\/div>\n\n<div class=\"has-link has-image-size-cover has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Learning-1300x732px.jpg\" alt=\"A womans face in profile blends into a textured background of golden and charcoal puzzle pieces, symbolizing complexity and interconnection. Her expression is thoughtful, with loose pieces surrounding her head.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/learning\/\" >\n\t\t\t\tLearning and certification\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p class=\"wp-block-paragraph\">Build curriculum and learning schedules that keep your brand top of mind and above board.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Read More<\/span>\n\t<\/div>\n\n<div class=\"has-link has-image-size-cover has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Rewards-1300x732px.jpg\" alt=\"Two people sit at a table with a laptop, smiling and high-fiving. One person holds a coffee cup. The background features abstract pink and orange shapes.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/recognition\/\" >\n\t\t\t\tRewards and recognition\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p class=\"wp-block-paragraph\">Inspire employees and dealer partners with aspirational goods, experiences, and learning opportunities.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Read More<\/span>\n\t<\/div>\n\n<div class=\"has-link has-image-size-cover has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Loyalty-1300x732px.jpg\" alt=\"A smiling woman with curly hair, wearing a white shirt and necklace, receives a small package. She stands outdoors with a colorful, blurred background.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/employee-engagement\/\" >\n\t\t\t\tAttract and retain top talent\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p class=\"wp-block-paragraph\">Create a work environment where people want to join, stay, and do their best work. Your bottom line will thank you.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Read More<\/span>\n\t<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2024 Kawasaki North American Dealer Meeting\" src=\"https:\/\/player.vimeo.com\/video\/950842762?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-left bg-angle-accent-purple has-global-padding is-layout-constrained wp-container-core-group-is-layout-2da66e98 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  has-wrap-on-small-screens has-wrap-on-tablet-screens is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-165c05c3 wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading\">Our work speaks for itself<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-text-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/our-work\/case-study\/\">View all case studies<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7957e34b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"my-class wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-4d398c0e wp-block-post-template-is-layout-grid has-dynamic-card-height has-dynamic-row-fill has-first-block-full-width\"><li class=\"wp-block-post post-6207 case-study type-case-study status-publish has-post-thumbnail hentry content-topic-incentives-and-rewards problem-space-sales-team-motivation\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1440\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1.jpg\" class=\"cs-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1.jpg 1440w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1-300x125.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1-1024x427.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1-768x320.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/case-study\/championing-a-head-to-head-sales-incentive\/\">Championing a head-to-head sales incentive<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">A large telecommunications client came to us to create a fun incentive programme for the fourth quarter to help close out the year strong. They were looking to increase their average number of mobile lines sold per agent which was one per week prior to the programme\u2019s start.<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/case-study\/championing-a-head-to-head-sales-incentive\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-6205 case-study type-case-study status-publish has-post-thumbnail hentry content-topic-incentives-and-rewards problem-space-sales-team-motivation\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1440\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1.jpg\" class=\"cs-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"A person in a yellow sweater is writing on a financial report with charts and graphs, using a pen. Their other hand is on a laptop keyboard. The background is blurred.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1.jpg 1440w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1-300x125.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1-1024x427.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1-768x320.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/case-study\/tapping-into-success\/\">Tapping into success<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">A large beer manufacturer was interested in gaining share of the Economy beer segment among its competitors. The challenge they faced was getting their Distributor Sales Representatives to focus on off-premise retail activity by setting up displays in retail locations.<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/case-study\/tapping-into-success\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-6210 case-study type-case-study status-publish has-post-thumbnail hentry content-topic-incentives-and-rewards problem-space-channel-performance problem-space-sales-team-motivation\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1440\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy3-1440x600-1.jpg\" class=\"cs-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"A person holding a document with colorful diagrams, while sitting indoors. The image has orange and yellow geometric overlays, and the focus is on the paper, with the persons face blurred in the background.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy3-1440x600-1.jpg 1440w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy3-1440x600-1-300x125.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy3-1440x600-1-1024x427.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy3-1440x600-1-768x320.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/case-study\/impacting-sales-confidence-through-gamification\/\">Impacting sales confidence through gamification<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">A telecommunications client asked for help creating a single destination for employee understanding and confidence in company products, features, and benefits \u2013 a repository of foundational information on all products. They wanted to encourage engagement with a set of curated educational and experiential material, as well as measure understanding and retention of knowledge related to the products.<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/case-study\/impacting-sales-confidence-through-gamification\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><\/ul>\n\n<\/div>\n\n\n<div class=\"wp-block-biw-block-theme-reset-query\" style=\"display: none;\">Query reset complete<\/div><\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#6a7e72468968a)'\/><defs><linearGradient id='6a7e72468968a' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#9747FF' stop-opacity='.3' offset='0'\/><stop stop-color='#9747FF' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-7957e34b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-ef285955 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Thought Leadership<\/h2>\n\n\n\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\" style=\"line-height:1.6\">Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-0943e2a1 wp-block-post-template-is-layout-grid has-dynamic-card-height\"><li class=\"wp-block-post post-10363 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-incentives-and-rewards content-topic-recognition-and-motivation problem-space-channel-performance problem-space-employee-engagement problem-space-sales-team-motivation\">\n\n<div class=\"has-dynamic-border-radius has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-46.png\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"Two workers in orange safety gear and helmets review information on a laptop at an industrial site, with large storage tanks in the background and a pink transparent overlay on the left side.\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-46.png 1920w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-46-300x169.png 300w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-46-1024x576.png 1024w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-46-768x432.png 768w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-46-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/blog\/how-to-incentivise-non-sales-teams-without-turning-them-into-salespeople\/\">How to incentivise non-sales teams without turning them into salespeople<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Growth doesn&#8217;t stop when the sale is made. Learn how incentive and recognition programmes can motivate non-sales teams to strengthen customer relationships and drive long-term performance.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-10392 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-incentives-and-rewards content-topic-meetings-and-events content-topic-recognition-and-motivation problem-space-employee-engagement problem-space-sales-team-motivation\">\n\n<div class=\"has-dynamic-border-radius has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-55.png\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"A woman with a colorful scarf in her hair holds a yellow gelato in front of a historic fountain, with bold purple geometric shapes in the background.\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-55.png 1920w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-55-300x169.png 300w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-55-1024x576.png 1024w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-55-768x432.png 768w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-55-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/blog\/10-incentive-travel-tips-from-industry-experts\/\">10 incentive travel tips from industry experts<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">What separates a good incentive trip from a great one? BI WORLDWIDE&#8217;s incentive travel specialists share 10 practical tips for creating experiences that motivate, reward and leave a lasting impression.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-10498 webinar type-webinar status-publish has-post-thumbnail hentry content-topic-incentives-and-rewards problem-space-sales-team-motivation\">\n\n<div class=\"has-dynamic-border-radius has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1200\" height=\"675\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/08\/1200x675px-SocialGraphic-HERO-MAhearne-8526-OD.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"A person raises clenched fists in front of bright lights. Text promotes a webinar: How to design sales incentives that actually change behavior, featuring Dr. Mike Ahearne from the University of Houston.\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/08\/1200x675px-SocialGraphic-HERO-MAhearne-8526-OD.jpg 1200w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/08\/1200x675px-SocialGraphic-HERO-MAhearne-8526-OD-300x169.jpg 300w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/08\/1200x675px-SocialGraphic-HERO-MAhearne-8526-OD-1024x576.jpg 1024w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/08\/1200x675px-SocialGraphic-HERO-MAhearne-8526-OD-768x432.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type webinar\">Webinar<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/webinar\/webinar-how-to-design-sales-incentives-that-actually-change-behaviour\/\">Webinar | How to design sales incentives that actually change behaviour<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Watch this on-demand webinar to hear Dr. Mike Ahearne, one of the world\u2019s leading experts on sales performance and compensation design, as he challenges thinking about incentives, contests, and spiffs.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><\/ul>\n\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the fast lane. The automotive industry is complex and rapidly evolving.&nbsp; We get it. And we\u2019re strategic partners who stay three laps ahead, so you get tangible bottom-line results. Shift your performance culture into overdrive. We\u2019re industry pioneers who leverage proven incentive structures backed by the science of behavioural economics. Our world-renowned&nbsp;strategies include&nbsp;customised [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":3594,"parent":140,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"wf_page_folders":[83],"class_list":["post-144","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BI Worldwide | How we serve the Automotive industry<\/title>\n<meta name=\"description\" content=\"Trusted by major automotive organisations to exceed sales goals, elevate customer satisfaction, cement service retention,\u00a0and maximise growth\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/uk\/who-we-serve\/automotive\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BI Worldwide | How we serve the Automotive industry\" \/>\n<meta property=\"og:description\" content=\"Trusted by major automotive organisations to exceed sales goals, elevate customer satisfaction, cement service retention,\u00a0and maximise growth\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biworldwide.com\/uk\/who-we-serve\/automotive\/\" \/>\n<meta property=\"og:site_name\" content=\"United Kingdom\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-27T09:30:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Automotive-truck-1728x600px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1728\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.biworldwide.com\\\/uk\\\/who-we-serve\\\/automotive\\\/\",\"url\":\"https:\\\/\\\/www.biworldwide.com\\\/uk\\\/who-we-serve\\\/automotive\\\/\",\"name\":\"BI Worldwide | How we serve the Automotive industry\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.biworldwide.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.biworldwide.com\\\/uk\\\/who-we-serve\\\/automotive\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.biworldwide.com\\\/uk\\\/who-we-serve\\\/automotive\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.biworldwide.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Automotive-truck-1728x600px.jpg\",\"datePublished\":\"2025-01-14T16:20:14+00:00\",\"dateModified\":\"2026-01-27T09:30:55+00:00\",\"description\":\"Trusted by major automotive organisations to exceed sales goals, elevate customer satisfaction, cement service retention,\u00a0and maximise growth\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.biworldwide.com\\\/uk\\\/who-we-serve\\\/automotive\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.biworldwide.com\\\/uk\\\/who-we-serve\\\/automotive\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.biworldwide.com\\\/uk\\\/who-we-serve\\\/automotive\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.biworldwide.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Automotive-truck-1728x600px.jpg\",\"contentUrl\":\"https:\\\/\\\/www.biworldwide.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Automotive-truck-1728x600px.jpg\",\"caption\":\"A red off-road vehicle driving on a rocky mountain trail, surrounded by rugged, sunlit terrain. 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