{"id":151,"date":"2025-01-14T16:23:43","date_gmt":"2025-01-14T16:23:43","guid":{"rendered":"https:\/\/live-biw-main.pantheonsite.io\/?page_id=151"},"modified":"2026-01-28T14:57:49","modified_gmt":"2026-01-28T14:57:49","slug":"consumer-goods-and-services","status":"publish","type":"page","link":"https:\/\/www.biworldwide.com\/uk\/who-we-serve\/consumer-goods-and-services\/","title":{"rendered":"Consumer Goods and Services"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--dark alignfull wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/uk\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media \">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/ConsumerGoods-1728x600px.jpg\" alt=\"Shelves filled with various types of packaged bread rolls in a bakery section of a grocery store. The bread is neatly arranged in metal racks, and each package has a label. The floor is a light-colored tile.\" class=\"biw-hero__bg-image\" style=\"object-position: 50% 50%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tFrom dock door to checkout\t\t\t<\/h1>\n\t\t\t\t\t\t\t<h2 class=\"biw-hero__subtitle\">\n\t\t\t\t\tTailored engagement solutions for consumer goods and services.\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>We partner with leading companies in the consumer goods industry by designing solutions that engage diverse audiences, including manufacturing, distribution, sales, and corporate employees.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-97ab3c77 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-text-align-center  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-ee362a79 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center  has-text-wrap-pretty\">Solutions that drive results.<\/h2>\n\n\n\n<p class=\" has-text-wrap-balance\">Our programmes boost commitment, effort, and inspiration, tailored specifically for your industry. From manufacturing to distribution, from food and beverage to cosmetics.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-12 has-global-padding is-layout-constrained wp-container-core-group-is-layout-9e09659d wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-c765d3c1 wp-block-group-is-layout-grid\"><div class=\" has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Contests-and-incentives-Yellow-1300x732px.jpg\" alt=\"A man and a woman sit together at a desk, looking at a tablet. The woman is in the foreground, smiling slightly, while the man points at the tablet screen. A laptop is open on the desk beside them, and the background is softly blurred.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/contests-and-incentives\/\" >\n\t\t\t\tSales Incentives\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Go beyond existing behaviours to motivate more of the new behaviours you want. Our expertise in sales incentives enables us to design the structure and rewards to best lift your numbers.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/BIW_Site_Card_Learning-scaled.jpg\" alt=\"Open book on a table with numerous orange origami birds flying out, symbolizing imagination and knowledge. Shelves filled with books in the blurry background. Bright and airy atmosphere.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/learning\/\" >\n\t\t\t\tLearning\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Whether employees need to learn about a new product, safety, compliance, or setting up a product display, our engaging learning approaches motivate employees to become their best.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Employee-engagement-WomanReceivingApplause-1300x732px.jpg\" alt=\"A smiling woman with curly hair sits at a table, looking up. She is surrounded by several people clapping, all wearing business attire. A laptop is visible in front of her. The atmosphere appears celebratory and supportive.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/employee-engagement\/\" >\n\t\t\t\tEmployee Value Proposition Development, Activation, Branding\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Attract, engage, and retain top talent in this competitive, high turnover industry with an EVP and employer brand that inspires brand love from your employees.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div>\n\n\n<div class=\"wp-block-group  has-dynamic-border-radius has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Loyalty-1300x732px.jpg\" alt=\"A smiling woman with curly hair, wearing a white shirt and necklace, receives a small package. She stands outdoors with a colorful, blurred background.\" class=\"wp-image-2263\" style=\"aspect-ratio:3\/2;object-fit:cover\" \/><\/figure>\n<\/div>\n\n\n<div class=\" has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/BIW_Site_Card_Marketplaces-scaled.jpg\" alt=\"A woman in a yellow sweater wearing headphones writes in a notebook. Another woman in a teal shirt holds shopping bags and a phone. A man in a winter jacket and sunglasses looks upwards. The background is divided into white and colorful triangles.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/rewards-marketplace\/\" >\n\t\t\t\tRewards\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Inspiring rewards motivate. Personal, memorable, unique rewards ignite performance like nothing else.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Recognition-cupcake-sparkler-orangebackground-1300x732px.jpg\" alt=\"A cupcake with orange frosting is topped with a lit sparkler. The background is a gradient of pink to orange, complementing the cupcakes vibrant icing.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/recognition\/\" >\n\t\t\t\tRecognition\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>We design programmes that motivate the very different audiences in this industry around common organisational goals.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-left bg-angle-accent-purple has-global-padding is-layout-constrained wp-container-core-group-is-layout-5a30f31b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  has-wrap-on-small-screens has-wrap-on-tablet-screens is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-339b1da1 wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading\">Our work speaks for itself<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-text-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.biworldwide.com\/uk\/resources\/\">View all case studies<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"my-class wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-cd442e93 wp-block-post-template-is-layout-grid has-dynamic-card-height has-dynamic-row-fill\"><li class=\"wp-block-post post-6207 case-study type-case-study status-publish has-post-thumbnail hentry content-topic-incentives-and-rewards problem-space-sales-team-motivation\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1440\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1.jpg\" class=\"cs-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1.jpg 1440w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1-300x125.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1-1024x427.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1-768x320.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/case-study\/championing-a-head-to-head-sales-incentive\/\">Championing a head-to-head sales incentive<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">A large telecommunications client came to us to create a fun incentive programme for the fourth quarter to help close out the year strong. They were looking to increase their average number of mobile lines sold per agent which was one per week prior to the programme\u2019s start.<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/case-study\/championing-a-head-to-head-sales-incentive\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-6205 case-study type-case-study status-publish has-post-thumbnail hentry content-topic-incentives-and-rewards problem-space-sales-team-motivation\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1440\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1.jpg\" class=\"cs-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"A person in a yellow sweater is writing on a financial report with charts and graphs, using a pen. Their other hand is on a laptop keyboard. The background is blurred.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1.jpg 1440w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1-300x125.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1-1024x427.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1-768x320.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/case-study\/tapping-into-success\/\">Tapping into success<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">A large beer manufacturer was interested in gaining share of the Economy beer segment among its competitors. The challenge they faced was getting their Distributor Sales Representatives to focus on off-premise retail activity by setting up displays in retail locations.<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/case-study\/tapping-into-success\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-6210 case-study type-case-study status-publish has-post-thumbnail hentry content-topic-incentives-and-rewards problem-space-channel-performance problem-space-sales-team-motivation\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1440\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy3-1440x600-1.jpg\" class=\"cs-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"A person holding a document with colorful diagrams, while sitting indoors. The image has orange and yellow geometric overlays, and the focus is on the paper, with the persons face blurred in the background.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy3-1440x600-1.jpg 1440w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy3-1440x600-1-300x125.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy3-1440x600-1-1024x427.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy3-1440x600-1-768x320.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/case-study\/impacting-sales-confidence-through-gamification\/\">Impacting sales confidence through gamification<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">A telecommunications client asked for help creating a single destination for employee understanding and confidence in company products, features, and benefits \u2013 a repository of foundational information on all products. They wanted to encourage engagement with a set of curated educational and experiential material, as well as measure understanding and retention of knowledge related to the products.<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/case-study\/impacting-sales-confidence-through-gamification\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><\/ul>\n\n<\/div>\n<\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69e782b393a84)'\/><defs><linearGradient id='69e782b393a84' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#9747FF' stop-opacity='.3' offset='0'\/><stop stop-color='#9747FF' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Solutions that drive results. Our programmes boost commitment, effort, and inspiration, tailored specifically for your industry. From manufacturing to distribution, from food and beverage to cosmetics. Our work speaks for itself<\/p>\n","protected":false},"author":11,"featured_media":2585,"parent":140,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"wf_page_folders":[83],"class_list":["post-151","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BI Worldwide | How we serve the consumer sector<\/title>\n<meta name=\"description\" content=\"We design sales incentive, reward, recognition and event solutions for leading consumer goods businesses, engaging diverse teams\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/uk\/who-we-serve\/consumer-goods-and-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BI Worldwide | How we serve the consumer sector\" \/>\n<meta property=\"og:description\" content=\"We design sales incentive, reward, recognition and event solutions for leading consumer goods businesses, engaging diverse teams\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biworldwide.com\/uk\/who-we-serve\/consumer-goods-and-services\/\" \/>\n<meta property=\"og:site_name\" content=\"United Kingdom\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T14:57:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/ConsumerGoods-Grocery-shelves-1300x732px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"732\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.biworldwide.com\/uk\/who-we-serve\/consumer-goods-and-services\/\",\"url\":\"https:\/\/www.biworldwide.com\/uk\/who-we-serve\/consumer-goods-and-services\/\",\"name\":\"BI Worldwide | How we serve the consumer sector\",\"isPartOf\":{\"@id\":\"https:\/\/www.biworldwide.com\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.biworldwide.com\/uk\/who-we-serve\/consumer-goods-and-services\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.biworldwide.com\/uk\/who-we-serve\/consumer-goods-and-services\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/ConsumerGoods-Grocery-shelves-1300x732px.jpg\",\"datePublished\":\"2025-01-14T16:23:43+00:00\",\"dateModified\":\"2026-01-28T14:57:49+00:00\",\"description\":\"We design sales incentive, reward, recognition and event solutions for leading consumer goods businesses, engaging diverse teams\",\"breadcrumb\":{\"@id\":\"https:\/\/www.biworldwide.com\/uk\/who-we-serve\/consumer-goods-and-services\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.biworldwide.com\/uk\/who-we-serve\/consumer-goods-and-services\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.biworldwide.com\/uk\/who-we-serve\/consumer-goods-and-services\/#primaryimage\",\"url\":\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/ConsumerGoods-Grocery-shelves-1300x732px.jpg\",\"contentUrl\":\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/ConsumerGoods-Grocery-shelves-1300x732px.jpg\",\"caption\":\"Shelves filled with various breads wrapped in plastic packaging at a bakery or supermarket. 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