{"id":153,"date":"2025-01-14T16:24:04","date_gmt":"2025-01-14T16:24:04","guid":{"rendered":"https:\/\/live-biw-main.pantheonsite.io\/?page_id=153"},"modified":"2025-03-19T17:03:04","modified_gmt":"2025-03-19T17:03:04","slug":"energy-and-chemicals","status":"publish","type":"page","link":"https:\/\/www.biworldwide.com\/uk\/who-we-serve\/energy-and-chemicals\/","title":{"rendered":"Oil, Gas, Energy and Chemicals"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--dark alignfull wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/uk\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media \">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Energy-and-chemicals-1728x600px.jpg\" alt=\"Close-up of a metal gear partially submerged in swirling golden-brown oil against a black background. The oil splashes dynamically around the gear, highlighting the industrial and mechanical theme.\" class=\"biw-hero__bg-image\" style=\"object-position: 50% 50%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tOil, Gas, Energy and Chemicals\t\t\t<\/h1>\n\t\t\t\t\t\t\t<h2 class=\"biw-hero__subtitle\">\n\t\t\t\t\tReaching your target audience is a hurdle in an energy ecosystem with blind distribution.\u00a0\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>Understanding the diversity within your channel and end users and having line-of-sight into the data is key to delivering programmes that drive awareness and purchase volume.&nbsp;<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-fce79bf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-xxl-font-size\">Unearthing valuable data resources.<\/h2>\n\n\n\n<p>In order to optimise channel effectiveness, it\u2019s critical that your solutions incorporate the entire channel working together to drive results.&nbsp; Data is highly valuable in understanding purchase behaviours, targeting key customers, and determining next-best actions.&nbsp; Engaging your distribution channel is the first step in structuring a programme where they are rewarded for surrendering sell-through data. A comprehensive approach includes developing a push\/pull strategy that then motivates end users for their purchases.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-xl-font-size\">Problems we solve.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understanding the partners and opportunities within your channel.<\/li>\n\n\n\n<li>Channel activation and engagement.<\/li>\n\n\n\n<li>Cross-sell and up-sell opportunities.<\/li>\n\n\n\n<li>Capturing data and making data-driven decisions.<\/li>\n<\/ul>\n\n\n\n<p>Whether you&#8217;re looking to engage distributorships, distributor sales reps, installers, retailers, retail counter reps, contractors, or end users, we have solutions and expertise to deliver results.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-97093539 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Thought Leadership<\/h2>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\" style=\"line-height:1.6\">Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-850d240a wp-block-post-template-is-layout-grid has-dynamic-card-height has-first-block-full-width has-responsive-items-per-row has-laptop-3-per-row has-tablet-2-per-row has-mobile-1-per-row\"><li class=\"wp-block-post post-595 webinar type-webinar status-publish has-post-thumbnail hentry content-topic-incentives-and-rewards content-topic-loyalty-and-retention problem-space-channel-performance problem-space-sales-team-motivation\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1300\" height=\"732\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/WebinarOD-Turning-on-the-lights-5.24-1300x732px.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"Webinar poster titled Turning the lights ON in a blind distribution channel featuring Katy Howell from ExxonMobil and Beth Sundberg from BI WORLDWIDE. Image includes headshots of both speakers and a large light bulb in the background.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/WebinarOD-Turning-on-the-lights-5.24-1300x732px.jpg 1300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/WebinarOD-Turning-on-the-lights-5.24-1300x732px-300x169.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/WebinarOD-Turning-on-the-lights-5.24-1300x732px-1024x577.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/WebinarOD-Turning-on-the-lights-5.24-1300x732px-768x432.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type webinar\">Webinar<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/webinar\/how-data-is-transforming-exxonmobils-business\/\">How data is transforming ExxonMobils business<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">ExxonMobil, has a complex business selling through its distribution channel, with limited visibility to the data that could identify gaps and determine strategic moves to transform their business.\n\nWatch this webinar to learn how we partnered with their channel to obtain the critical data needed to make educated and targeted decisions and execute effective push\/pull strategies in the channel.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><\/ul>\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Unearthing valuable data resources. In order to optimise channel effectiveness, it\u2019s critical that your solutions incorporate the entire channel working together to drive results.&nbsp; Data is highly valuable in understanding purchase behaviours, targeting key customers, and determining next-best actions.&nbsp; Engaging your distribution channel is the first step in structuring a programme where they are rewarded [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":2573,"parent":140,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"wf_page_folders":[83],"class_list":["post-153","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Oil, Gas, Energy and Chemicals<\/title>\n<meta name=\"description\" content=\"Reaching your target audience is a hurdle in an energy ecosystem with blind distribution. 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