{"id":157,"date":"2025-01-14T16:24:49","date_gmt":"2025-01-14T16:24:49","guid":{"rendered":"https:\/\/live-biw-main.pantheonsite.io\/?page_id=157"},"modified":"2026-01-27T08:59:11","modified_gmt":"2026-01-27T08:59:11","slug":"life-sciences-and-healthcare","status":"publish","type":"page","link":"https:\/\/www.biworldwide.com\/uk\/who-we-serve\/life-sciences-and-healthcare\/","title":{"rendered":"Life Sciences and Healthcare"},"content":{"rendered":"<div class=\" has-enable-tall-hero has-content-align-left has-overlay has-overlay--dark alignfull wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/uk\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media \">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Lifesciences-and-healthcare-1728x600px.jpg\" alt=\"A stethoscope rests on a table in the foreground, with a blurred background featuring an audience of people seated in a conference room. The lighting is a mix of blue and purple tones, creating a professional and modern atmosphere.\" class=\"biw-hero__bg-image\" style=\"object-position: 50% 50%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tLife Sciences and Healthcare\t\t\t<\/h1>\n\t\t\t\t\t\t\t<h2 class=\"biw-hero__subtitle\">\n\t\t\t\t\tHealthier outcomes and a healthier bottom line\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>Trusted by major life sciences and healthcare industry organisations to change behaviour and drive business results with key audiences such as employees, sales teams, members, physicians, and patients.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-7 has-global-padding is-layout-constrained wp-container-core-group-is-layout-a133ec42 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Intelligent solutions, made easy.<\/h2>\n\n\n\n<p>The life sciences and healthcare industries are changing at warp speed. We get it.<\/p>\n\n\n\n<p>We\u2019re strategic partners who stay in-step with our clients&#8217; needs and deliver tangible, industry-leading bottom-line results for over 90 life sciences customers.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recognise and reward sales individuals and teams to drive results<\/li>\n\n\n\n<li>Engage members and patients through behaviour change strategies, loyalty programmes and campaigns<\/li>\n\n\n\n<li>Challenge managers to help attract, retain, engage, and motivate top talent in a changing workplace<\/li>\n\n\n\n<li>Promote and reinforce company culture through communications and recognition campaigns<\/li>\n\n\n\n<li>Produce creative and integrated product launch events and programmes, targeting sales teams, employees, and healthcare professionals<\/li>\n\n\n\n<li>Train employees to improve efficiencies and enhance the patient experience<\/li>\n\n\n\n<li>Educate and support patients to achieve healthy outcomes while reducing costs<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-988b637e wp-block-group-is-layout-grid\"><div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/LifeSciences-Hospitals-HealthCareSystems.png\" alt=\"Icon of a first aid kit with a white cross on it, set against a green circular background.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tDistribution\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\"><\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/LifeSciences-Insurers.png\" alt=\"Icon of a white hand holding a caduceus symbol, set against a blue circular background.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tInsurance\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\"><\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/LifeSciences-Medical-device2.png\" alt=\"Icon of a heart monitor on an orange circle background. The screen displays a heart symbol next to a waving line, representing a heartbeat. The icon is outlined in white.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tMedical Device\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\"><\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/LifeSciences-PharmaceuticalCo.png\" alt=\"Yellow background with white icons of four pills: two circular (one vertical, one horizontal), one oval, and one capsule shape.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tPharmaceutical\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\"><\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/LifeSciences-ClinicalTrials.png\" alt=\"Icon of a white microscope and a medical cross inside a circle with a light brown background.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tClinical Research\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\"><\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/LifeSciences-Hospitals-HealthCareSystems2.png\" alt=\"A stylized white serpent-entwined staff with wings, resembling a caduceus, set against an olive green circular background.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tAnimal Health\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\"><\/div>\n\t<\/div>\n\t<\/div><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BIW LIFE SCIENCES fin_v2\" src=\"https:\/\/player.vimeo.com\/video\/867215630?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-ee362a79 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center  has-text-wrap-pretty\">Solutions<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  has-row-gap is-layout-grid wp-container-core-group-is-layout-c765d3c1 wp-block-group-is-layout-grid\" style=\"--row-gap:var(--wp--preset--spacing--50)\"><div class=\" has-link has-image-size-cover has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Recognition-cupcake-sparkler-orangebackground-1300x732px.jpg\" alt=\"A cupcake with orange frosting is topped with a lit sparkler. The background is a gradient of pink to orange, complementing the cupcakes vibrant icing.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/recognition\/\" >\n\t\t\t\tRecognition\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Take your team from good to great.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Read More<\/span>\n\t<\/div>\n\n<div class=\" has-link has-image-size-cover has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/BIW_Site_Card_Technology.jpg\" alt=\"A dynamic digital abstract with intersecting lines and shapes in orange, red, teal, and white on a dark background. The composition creates a sense of depth and motion, resembling a network or futuristic data visualization.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/goalquest-ai\/\" >\n\t\t\t\tGoalQuest\u2122 AI\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>A game-changing sales contest engine.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Read More<\/span>\n\t<\/div>\n\n<div class=\" has-link has-image-size-cover has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Rewards-1300x732px.jpg\" alt=\"Two people sit at a table with a laptop, smiling and high-fiving. One person holds a coffee cup. The background features abstract pink and orange shapes.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/rewards-marketplace\/\" >\n\t\t\t\tRewards\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Unique experiences with positive impact.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Read More<\/span>\n\t<\/div>\n\n<div class=\" has-link has-image-size-cover has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/BIW_Site_Card_Gamification-scaled.jpg\" alt=\"A luminous purple knight chess piece stands prominently on a board, surrounded by blurred white chess pieces in the background. A network of glowing connections extends on the right, suggesting a blend of strategy and technology.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/gamification\/\" >\n\t\t\t\tGamification\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Create meaningful engagement in digital environments for work, learning, and social.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Read More<\/span>\n\t<\/div>\n\n<div class=\" has-link has-image-size-cover has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Meetings-and-events-1300x732px.jpg\" alt=\"A person wearing headphones operates a camera in a studio with bright stage lights in the background. The scene is predominantly blue with a translucent orange overlay on the right side. The background shows out-of-focus illuminated screens.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/live-events\/\" >\n\t\t\t\tEvent Production\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Customised to your brand and products.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Read More<\/span>\n\t<\/div>\n\n<div class=\" has-link has-image-size-cover has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Employee-engagement-WomanReceivingApplause-1300x732px.jpg\" alt=\"A smiling woman with curly hair sits at a table, looking up. She is surrounded by several people clapping, all wearing business attire. A laptop is visible in front of her. The atmosphere appears celebratory and supportive.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/learning\/\" >\n\t\t\t\tLeadership Development\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Inspire your team with expertly coordinated meet-ups, custom crafted every time.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Read More<\/span>\n\t<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-right bg-angle-accent-purple has-global-padding is-layout-constrained wp-container-core-group-is-layout-5a30f31b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  has-wrap-on-small-screens has-wrap-on-tablet-screens is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-339b1da1 wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading\">Our work speaks for itself<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-text-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.biworldwide.com\/uk\/resources\/\">View all case studies<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-1 my-class wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-d24f38c7 wp-block-post-template-is-layout-grid has-dynamic-card-height has-dynamic-row-fill\"><li class=\"wp-block-post post-6207 case-study type-case-study status-publish has-post-thumbnail hentry content-topic-incentives-and-rewards problem-space-sales-team-motivation\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1440\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1.jpg\" class=\"cs-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1.jpg 1440w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1-300x125.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1-1024x427.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1-768x320.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/case-study\/championing-a-head-to-head-sales-incentive\/\">Championing a head-to-head sales incentive<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">A large telecommunications client came to us to create a fun incentive programme for the fourth quarter to help close out the year strong. They were looking to increase their average number of mobile lines sold per agent which was one per week prior to the programme\u2019s start.<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/case-study\/championing-a-head-to-head-sales-incentive\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-6205 case-study type-case-study status-publish has-post-thumbnail hentry content-topic-incentives-and-rewards problem-space-sales-team-motivation\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1440\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1.jpg\" class=\"cs-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"A person in a yellow sweater is writing on a financial report with charts and graphs, using a pen. Their other hand is on a laptop keyboard. The background is blurred.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1.jpg 1440w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1-300x125.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1-1024x427.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1-768x320.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/case-study\/tapping-into-success\/\">Tapping into success<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">A large beer manufacturer was interested in gaining share of the Economy beer segment among its competitors. The challenge they faced was getting their Distributor Sales Representatives to focus on off-premise retail activity by setting up displays in retail locations.<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/case-study\/tapping-into-success\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><\/ul>\n\n<\/div>\n<\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69e1f261a9040)'\/><defs><linearGradient id='69e1f261a9040' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#9747FF' stop-opacity='.3' offset='0'\/><stop stop-color='#9747FF' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-97093539 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Thought Leadership<\/h2>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\" style=\"line-height:1.6\">Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-850d240a wp-block-post-template-is-layout-grid has-dynamic-card-height\"><li class=\"wp-block-post post-9573 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-incentives-and-rewards content-topic-recognition-and-motivation problem-space-sales-team-motivation\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1300\" height=\"732\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/03\/Social-share-Communication-breakdown-2-2026-1300x732-1.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"A coffee cup, saucer, and laptop sit on a wooden table in a warm-lit room. Overlaid text reads: When leadership communication lacks clarity, trust drops nearly 15 points.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/03\/Social-share-Communication-breakdown-2-2026-1300x732-1.jpg 1300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/03\/Social-share-Communication-breakdown-2-2026-1300x732-1-300x169.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/03\/Social-share-Communication-breakdown-2-2026-1300x732-1-1024x577.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/03\/Social-share-Communication-breakdown-2-2026-1300x732-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/blog\/is-tmi-syndrome-disengaging-your-sales-force\/\">Is TMI Syndrome disengaging your sales force?<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Information is power until it isn\u2019t. For many sales organisations, communication has become a flood. Too much, too scattered, too impersonal. Our global research shows that\u00a0\u201cTMI Syndrome\u201d\u00a0(too much information) is one of the biggest engagement killers in sales today.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-9569 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-recognition-and-motivation problem-space-employee-engagement\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1300\" height=\"732\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/02\/Social-share-How-AI-reshaping-milestone-LMartin-22026-1300x732-1.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"A hand holds a round object with a yellow star. Text reads: AI doesn\u2019t replace human recognition; it surfaces the impact leaders want to celebrate. The image has an orange gradient background.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/02\/Social-share-How-AI-reshaping-milestone-LMartin-22026-1300x732-1.jpg 1300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/02\/Social-share-How-AI-reshaping-milestone-LMartin-22026-1300x732-1-300x169.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/02\/Social-share-How-AI-reshaping-milestone-LMartin-22026-1300x732-1-1024x577.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/02\/Social-share-How-AI-reshaping-milestone-LMartin-22026-1300x732-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/blog\/how-ai-is-reshaping-career-milestones\/\">How AI is reshaping career milestones<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Most organisations don\u2019t have a career milestone problem. They have a visibility and consistency problem.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-9552 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-incentives-and-rewards content-topic-meetings-and-events problem-space-sales-team-motivation\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1728\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/03\/Web-hero-image-SKO-Launchpad-0326-1728-600.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"A blurred crowd sits facing a speaker and a large presentation screen with charts, under colorful, out-of-focus lights, suggesting a conference or seminar setting.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/03\/Web-hero-image-SKO-Launchpad-0326-1728-600.jpg 1728w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/03\/Web-hero-image-SKO-Launchpad-0326-1728-600-300x104.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/03\/Web-hero-image-SKO-Launchpad-0326-1728-600-1024x356.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/03\/Web-hero-image-SKO-Launchpad-0326-1728-600-768x267.jpg 768w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2026\/03\/Web-hero-image-SKO-Launchpad-0326-1728-600-1536x533.jpg 1536w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/blog\/is-your-sales-kick-off-meeting-your-launchpad-or-a-liability\/\">Is your sales kick off meeting your launchpad or a liability?<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Every year, thousands of companies spend millions of dollars bringing their sales teams together for the annual sales kick off (SKO). And they do it for one simple reason: your competition is trying to take your business every single day.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><\/ul>\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Intelligent solutions, made easy. The life sciences and healthcare industries are changing at warp speed. We get it. We\u2019re strategic partners who stay in-step with our clients&#8217; needs and deliver tangible, industry-leading bottom-line results for over 90 life sciences customers. Solutions Our work speaks for itself Thought Leadership Learn from the best. BIW thought leaders [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":2559,"parent":140,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"wf_page_folders":[83],"class_list":["post-157","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BI Worldwide | For Life sciences and healthcare<\/title>\n<meta name=\"description\" content=\"Trusted by major life sciences and healthcare industry organisations to change behaviour and drive business results with key audiences\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/uk\/who-we-serve\/life-sciences-and-healthcare\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BI Worldwide | For Life sciences and healthcare\" \/>\n<meta property=\"og:description\" content=\"Trusted by major life sciences and healthcare industry organisations to change behaviour and drive business results with key audiences\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biworldwide.com\/uk\/who-we-serve\/life-sciences-and-healthcare\/\" \/>\n<meta property=\"og:site_name\" content=\"United Kingdom\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-27T08:59:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Lifesciences-and-healthcare-1300x732px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"732\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.biworldwide.com\/uk\/who-we-serve\/life-sciences-and-healthcare\/\",\"url\":\"https:\/\/www.biworldwide.com\/uk\/who-we-serve\/life-sciences-and-healthcare\/\",\"name\":\"BI Worldwide | For Life sciences and healthcare\",\"isPartOf\":{\"@id\":\"https:\/\/www.biworldwide.com\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.biworldwide.com\/uk\/who-we-serve\/life-sciences-and-healthcare\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.biworldwide.com\/uk\/who-we-serve\/life-sciences-and-healthcare\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Lifesciences-and-healthcare-1300x732px.jpg\",\"datePublished\":\"2025-01-14T16:24:49+00:00\",\"dateModified\":\"2026-01-27T08:59:11+00:00\",\"description\":\"Trusted by major life sciences and healthcare industry organisations to change behaviour and drive business results with key audiences\",\"breadcrumb\":{\"@id\":\"https:\/\/www.biworldwide.com\/uk\/who-we-serve\/life-sciences-and-healthcare\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.biworldwide.com\/uk\/who-we-serve\/life-sciences-and-healthcare\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.biworldwide.com\/uk\/who-we-serve\/life-sciences-and-healthcare\/#primaryimage\",\"url\":\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Lifesciences-and-healthcare-1300x732px.jpg\",\"contentUrl\":\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Lifesciences-and-healthcare-1300x732px.jpg\",\"caption\":\"A stethoscope rests on a table in a room with people in the blurred background. 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