{"id":2455,"date":"2025-02-17T13:16:57","date_gmt":"2025-02-17T13:16:57","guid":{"rendered":"https:\/\/www.biworldwide.com\/uk\/?page_id=2455"},"modified":"2025-04-16T12:15:05","modified_gmt":"2025-04-16T11:15:05","slug":"salesmaker","status":"publish","type":"page","link":"https:\/\/www.biworldwide.com\/uk\/salesmaker\/","title":{"rendered":"SalesMaker\u00ae"},"content":{"rendered":"<div class=\"has-content-align-left has-overlay has-overlay--dark alignfull wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/uk\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media \">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/BIW_Site_Hero_SalesMaker-scaled.jpg\" alt=\"A man in a blue blazer, holding a coffee cup, smiles while looking at a laptop. The background is blurred with a bright, airy office setting and a blue-green geometric design on the right side.\" class=\"biw-hero__bg-image\" style=\"object-position: 50% 50%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tSalesMaker<sup>\u00ae<\/sup>\t\t\t<\/h1>\n\t\t\t\t\t\t\t<h2 class=\"biw-hero__subtitle\">\n\t\t\t\t\tReady. Set. Sell.\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p class=\"wp-block-paragraph\">Sales contests should motivate. Turn the energy into results that impact your bottom line.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Sales contests made easy.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sales contests work\u2014but only if they&#8217;re easy to set up, understand and execute.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SalesMaker<strong>\u00ae<\/strong> is the leading all-in-one platform that makes running contests a breeze by helping you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Set clear goals<\/strong>: Define rules and structure effortlessly.<\/li>\n\n\n\n<li><strong>Engage your team<\/strong>: Keep everyone motivated and focused.<\/li>\n\n\n\n<li><strong>Reward success<\/strong>: Offer personalised, impactful rewards.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Remove the need for timely and costly in-house platform development<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SalesMaker<strong>\u00ae<\/strong> draws from real-world experience and behavioural science that has been gathered through years of research. Our ready-to-use sales contest platform removes the need for costly development, allowing you to spend time on the things that matter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It works because it&#8217;s;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Flexible<\/strong>.&nbsp;You can run different contests for an unlimited number of individuals and teams.<\/li>\n\n\n\n<li><strong>Totally supported<\/strong>.&nbsp;You can design the contest yourself or rely on our experienced team of contest designers. Either way, we&#8217;re here to answer any questions you have.<\/li>\n\n\n\n<li><strong>Seriously motivating<\/strong>.\u00a0Our\u00a0<a href=\"https:\/\/www.biworldwide.com\/uk\/rewards-marketplace\/\">Global Rewards Marketplace<\/a>\u00a0includes something for everyone (think: merchandise, experiences, event tickets, travel and more) \u2014 which means they&#8217;ll work that much harder to get what they really want.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The SalesMaker<strong>\u00ae<\/strong> app lets your team track progress and claim rewards\u2014anytime, anywhere. Watch your sales climb.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-a350a5cd wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-7b14c76c wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center  has-text-wrap-pretty\">Nine proven contest structures to drive results:<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-12 has-global-padding is-layout-constrained wp-container-core-group-is-layout-4107ef71 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-39324a68 wp-block-group-is-layout-grid\"><div class=\"has-image-size-contain has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"628\" height=\"581\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/awardnow.png\" class=\"biw-card__image\" alt=\"\" style=\"object-position: 50% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/awardnow.png 628w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/awardnow-300x278.png 300w\" sizes=\"auto, (max-width: 628px) 100vw, 628px\" \/>\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>Award Them Now<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p class=\"wp-block-paragraph\">Quickly, easily, and instantly issue awards to programme participants. No contest setup or activity tracking required.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\"has-image-size-contain has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"629\" height=\"582\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/CHALLENGEPOINT.png\" class=\"biw-card__image\" alt=\"\" style=\"object-position: 50% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/CHALLENGEPOINT.png 629w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/CHALLENGEPOINT-300x278.png 300w\" sizes=\"auto, (max-width: 629px) 100vw, 629px\" \/>\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tChallengepoint\u2122\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p class=\"wp-block-paragraph\">Earn-as-you-go award payout structure for short-term contests, allowing participants to self-select goals.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\"has-image-size-contain has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"628\" height=\"581\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/dothisgetthat.png\" class=\"biw-card__image\" alt=\"\" style=\"object-position: 50% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/dothisgetthat.png 628w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/dothisgetthat-300x278.png 300w\" sizes=\"auto, (max-width: 628px) 100vw, 628px\" \/>\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tDo this get that\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p class=\"wp-block-paragraph\">Reward participants every time they complete a specific activity or product sale.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\"has-image-size-contain has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"628\" height=\"581\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/goalquest.png\" class=\"biw-card__image\" alt=\"\" style=\"object-position: 50% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/goalquest.png 628w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/goalquest-300x278.png 300w\" sizes=\"auto, (max-width: 628px) 100vw, 628px\" \/>\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tGoalQuest\u00ae\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p class=\"wp-block-paragraph\">The only patented rules structure that allows participants to self-select their goals with an all-or-nothing award payout.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\"has-image-size-contain has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"628\" height=\"582\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/leaderboard.png\" class=\"biw-card__image\" alt=\"\" style=\"object-position: 50% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/leaderboard.png 628w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/leaderboard-300x278.png 300w\" sizes=\"auto, (max-width: 628px) 100vw, 628px\" \/>\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tLeaderboard\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p class=\"wp-block-paragraph\">Create a competitive stack ranking. Issue awards to those achieving the top rankings with corresponding payouts.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\"has-image-size-contain has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"628\" height=\"582\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/03\/double-down.png\" class=\"biw-card__image\" alt=\"A white bar chart icon inside a green circle, with three bars of increasing height from left to right. The background is solid green.\" style=\"object-position: 50% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/03\/double-down.png 628w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/03\/double-down-300x278.png 300w\" sizes=\"auto, (max-width: 628px) 100vw, 628px\" \/>\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tDouble Down\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p class=\"wp-block-paragraph\">Built as a quarterly objective programme broken into three monthly segments with escalating goals\/rewards each month.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\"has-image-size-contain has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"629\" height=\"581\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/LEARN2EARN.png\" class=\"biw-card__image\" alt=\"\" style=\"object-position: 50% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/LEARN2EARN.png 629w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/LEARN2EARN-300x277.png 300w\" sizes=\"auto, (max-width: 629px) 100vw, 629px\" \/>\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tLearn2Earn\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p class=\"wp-block-paragraph\">Reinforce learning, test for competency, reward for results.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\"has-image-size-contain has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"629\" height=\"581\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/objective.png\" class=\"biw-card__image\" alt=\"\" style=\"object-position: 50% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/objective.png 629w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/objective-300x277.png 300w\" sizes=\"auto, (max-width: 629px) 100vw, 629px\" \/>\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tObjectives\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p class=\"wp-block-paragraph\">Assign a specific objective to each participant and reward them for achievement.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\"has-image-size-contain has-image-radius-none is-style-image-left wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"628\" height=\"581\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/step-it-up.png\" class=\"biw-card__image\" alt=\"\" style=\"object-position: 50% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/step-it-up.png 628w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/01\/step-it-up-300x278.png 300w\" sizes=\"auto, (max-width: 628px) 100vw, 628px\" \/>\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tStep it up\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p class=\"wp-block-paragraph\">Assign a specific objective to each participant, define levels of performance and reward participants for the highest level they achieve.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-right bg-angle-accent-purple has-global-padding is-layout-constrained wp-container-core-group-is-layout-2da66e98 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  has-wrap-on-small-screens has-wrap-on-tablet-screens is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-165c05c3 wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading\">Our work speaks for itself<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-text-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.biworldwide.com\/uk\/resources\/\">View all case studies<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7957e34b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-1 my-class wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-6f283757 wp-block-post-template-is-layout-grid has-dynamic-card-height has-dynamic-row-fill\"><li class=\"wp-block-post post-6207 case-study type-case-study status-publish has-post-thumbnail hentry content-topic-incentives-and-rewards problem-space-sales-team-motivation\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1440\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1.jpg\" class=\"cs-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1.jpg 1440w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1-300x125.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1-1024x427.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1-768x320.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/case-study\/championing-a-head-to-head-sales-incentive\/\">Championing a head-to-head sales incentive<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">A large telecommunications client came to us to create a fun incentive programme for the fourth quarter to help close out the year strong. They were looking to increase their average number of mobile lines sold per agent which was one per week prior to the programme\u2019s start.<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/case-study\/championing-a-head-to-head-sales-incentive\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-6205 case-study type-case-study status-publish has-post-thumbnail hentry content-topic-incentives-and-rewards problem-space-sales-team-motivation\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1440\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1.jpg\" class=\"cs-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"A person in a yellow sweater is writing on a financial report with charts and graphs, using a pen. Their other hand is on a laptop keyboard. The background is blurred.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1.jpg 1440w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1-300x125.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1-1024x427.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1-768x320.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/case-study\/tapping-into-success\/\">Tapping into success<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">A large beer manufacturer was interested in gaining share of the Economy beer segment among its competitors. The challenge they faced was getting their Distributor Sales Representatives to focus on off-premise retail activity by setting up displays in retail locations.<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/case-study\/tapping-into-success\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><\/ul>\n\n<\/div>\n<\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#6a663124e5e30)'\/><defs><linearGradient id='6a663124e5e30' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#9747FF' stop-opacity='.3' offset='0'\/><stop stop-color='#9747FF' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-7957e34b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-ef285955 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Thought Leadership<\/h2>\n\n\n\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\" style=\"line-height:1.6\">Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-0943e2a1 wp-block-post-template-is-layout-grid has-dynamic-card-height has-dynamic-row-fill\"><li class=\"wp-block-post post-10355 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-incentives-and-rewards problem-space-sales-team-motivation\">\n\n<div class=\"has-dynamic-border-radius has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-45.png\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"A worker in a yellow vest and blue helmet moves a pallet of cardboard boxes through a large warehouse with metal shelves stocked with more boxes.\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-45.png 1920w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-45-300x169.png 300w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-45-1024x576.png 1024w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-45-768x432.png 768w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-45-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/blog\/why-incentivising-non-sales-teams-drives-revenue-growth-retention-and-customer-loyalty\/\">Why incentivising non-sales teams drives revenue growth, retention and customer loyalty<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Sales teams aren&#8217;t the only employees influencing growth. Discover how non-sales teams can drive retention, renewals, customer loyalty and revenue and why they deserve a place in your incentive strategy.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-10379 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-incentives-and-rewards content-topic-recognition-and-motivation problem-space-sales-team-motivation\">\n\n<div class=\"has-dynamic-border-radius has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 70% 52%;\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-50.png\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"White cubes with purple user icons are arranged in a grid on a purple background, with one yellow cube featuring a warning sign in the top right corner, creating a visual contrast.\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-50.png 1920w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-50-300x169.png 300w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-50-1024x576.png 1024w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-50-768x432.png 768w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-50-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/blog\/the-say-do-gap-in-sales-motivation\/\">The say-do gap in sales motivation<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Salespeople often say cash motivates them most. The reality is more complex. Explore the say-do gap in sales motivation and what it means for effective incentive design.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-10313 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-incentives-and-rewards content-topic-meetings-and-events problem-space-channel-performance problem-space-employee-engagement problem-space-sales-team-motivation\">\n\n<div class=\"has-dynamic-border-radius has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-42.png\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"Four young adults outdoors, smiling and laughing. One holds a map. Bright orange and purple shapes overlay the photo, creating a lively, energetic feel.\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-42.png 1920w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-42-300x169.png 300w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-42-1024x576.png 1024w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-42-768x432.png 768w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2026\/07\/website-banners-42-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/blog\/what-makes-an-incentive-travel-event-successful\/\">What makes an incentive travel event successful<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">What do people remember most from an incentive trip?\nThe stories that stick are usually about a moment. A unique experience. A personal touch. A chance to do something they never thought they&#8217;d do. Interestingly, very few of them were about luxury hotels or gala dinners.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><\/ul>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-26eedb5d wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-base-two-background-color has-background  has-dynamic-border-radius  layout-columns-4 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-830d087c wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);background-image:url(&apos;https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/03\/CTA8.png&apos;);background-position:50% 50%;background-size:cover;\">\n<h2 class=\"wp-block-heading has-xxl-font-size\">The best way to get started is to get in touch!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Speak to a member of our expert team to learn how our solutions can motivate your sales teams.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary-fill\"><a aria-expanded=\"false\" aria-haspopup=\"dialog\" href=\"#\" modal-id=\"header-lead-gen\" role=\"button\" tabindex=\"0\" class=\"wp-block-button__link wp-element-button modal-trigger core-button-trigger\">Let&#8217;s talk<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ready. Set. Sell.<br \/>\nSales contests should motivate. Turn the energy into results that impact your bottom line. SalesMaker\u00ae is the leading all-in-one platform that makes running contests a breeze.<\/p>\n","protected":false},"author":18,"featured_media":3209,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"wf_page_folders":[112,108,102],"class_list":["post-2455","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SalesMaker\u00ae<\/title>\n<meta name=\"description\" content=\"Sales contests should motivate. Turn the energy into results that impact your bottom line. SalesMaker\u00ae is the leading all-in-one platform that makes running contests a breeze.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/uk\/salesmaker\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SalesMaker\u00ae\" \/>\n<meta property=\"og:description\" content=\"Sales contests should motivate. Turn the energy into results that impact your bottom line. 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