{"id":3791,"date":"2025-03-06T11:02:54","date_gmt":"2025-03-06T11:02:54","guid":{"rendered":"https:\/\/www.biworldwide.com\/uk\/?page_id=3791"},"modified":"2026-03-19T13:06:51","modified_gmt":"2026-03-19T13:06:51","slug":"design-code","status":"publish","type":"page","link":"https:\/\/www.biworldwide.com\/uk\/design-code\/","title":{"rendered":"Design Code\u2122"},"content":{"rendered":"
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\n\t\t\t\tDesign Code\u2122\t\t\t<\/h1>\n\t\t\t\t\t\t\t

\n\t\t\t\t\tInspire to engage.\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t
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Design Code\u2122<\/strong> reimagines programme design. By combining \u2018design thinking\u2019 with BI WORLDWIDE\u2019s research and proprietary Employee Engagement and Channel Performance tools, we create custom solutions that put your people at the centre of our solutions.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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People ignore design that ignores people.<\/h2>\n\n\n\n

In an era of a dynamic, multi-generational workforce, many brands are exploring newer and faster ways to solve their challenges. With over 7 decades of experience in loyalty and engagement, BI WORLDWIDE has revolutionised the way employee engagement and channel performance programmes are conceived and designed. How? By bringing empathy back to the design process.<\/p>\n\n\n\n

Design Code\u2122 is BI WORLDWIDE’s proprietary human-centric design methodology developed by infusing design thinking techniques and tools into domain expertise on employee rewards and recognition, channel solutions, engagement, behavioural economics, and EVP research.<\/p>\n<\/div>\n<\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n

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The perfect blend of creativity, empathy, and collaboration.<\/h2>\n\n\n\n

Design Code\u2122 follows a structured three-stage approach covering Empathy, Ideation, and Solution. It will help you<\/p>\n\n\n\n

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  • Dive into the real needs of the people you are trying to influence. <\/li>\n\n\n\n
  • Uncover and reframe your problems by eliminating biases.<\/li>\n\n\n\n
  • Leverage design thinking tools to ideate differently<\/li>\n\n\n\n
  • Incorporate principles of behavioural economics, The New Rules of Engagement\u00ae<\/sup> and other proprietary frameworks to arrive at high-impact ideas.<\/li>\n\n\n\n
  • Design comprehensive human-centric solution\u202f<\/strong>that stems from people-insights<\/strong>.
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    The best part, you get to\u202fco-create\u202fby being a part of this exploratory journey right from day one.<\/h2>\n\n\n\n

    The world’s fastest-growing companies across diverse industries such as Technology, Automotive, Retail, Finance, Agriculture and more have leveraged the power of Design Code\u2122 to create comprehensive solutions focusing on people-empathy, leading to measurable results.<\/p>\n\n\n\n

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