{"id":4075,"date":"2025-03-10T14:11:45","date_gmt":"2025-03-10T14:11:45","guid":{"rendered":"https:\/\/www.biworldwide.com\/uk\/?page_id=4075"},"modified":"2026-01-28T14:59:44","modified_gmt":"2026-01-28T14:59:44","slug":"behavioural-economics","status":"publish","type":"page","link":"https:\/\/www.biworldwide.com\/uk\/behavioural-economics\/","title":{"rendered":"Behavioural economics"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--dark alignwide wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/uk\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/03\/Untitled-design-49.jpg\" alt=\"A brain is centered in the image, surrounded by colorful, swirling neon lines on the right. On the left, chalkboard-style mathematical formulas and geometric diagrams fill the space, creating a contrast between art and science.\" class=\"biw-hero__bg-image\" style=\"object-position: 51% 48%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tBehavioural Economics\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>Harnessing behavioural economics to design engaging programmes that drive motivation, influence decisions, and boost performance.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-left bg-angle-accent-orange  layout-columns-12 has-global-padding is-layout-constrained wp-container-core-group-is-layout-9e09659d wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-643ced6b wp-block-columns-is-layout-flex is-reversed-direction-on-mobile\">\n<div class=\"wp-block-column is-vertically-aligned-center has-global-padding is-layout-constrained wp-container-core-column-is-layout-346627ba wp-block-column-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-12 has-global-padding is-layout-constrained wp-container-core-group-is-layout-6ee4bf36 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-section-large-heading has-xxxl-font-size has-text-wrap-pretty has-gradient-fill has-gradient-fill-orange is-style-section-large-heading--1\" style=\"line-height:1.2\">Our approach<\/h2>\n\n\n\n<p class=\"has-text-align-left is-style-intro-text has-contrast-color has-text-color has-link-color has-large-font-size wp-elements-0bb47abfb8dec54bf468cc4edd4f48cd is-style-intro-text--2\"><strong>We integrate behavioural economics and psychological principles into programme design, communications, and rewards. Backed by research, this approach boosts achievement, engagement, and performance\u2014creating programmes driven by insight, not guesswork.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"--image-aspect-ratio: 16\/9;--video-aspect-ratio: 16\/9;\" class=\"wp-block-biw-block-theme-video-block\"data-modal-id=\"modal-69e90697cb7a8\">\n\t<div class=\"video-block__content-wrapper\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/03\/Blog-share-images-21.png\" class=\"video-block__image has-dynamic-border-radius\" alt=\"A silhouette of a persons profile overlaid with a sky and water scene, creating a double exposure effect. The sunlight breaks through clouds, casting a reflective glow on the water.\" style=\"object-position:50% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/03\/Blog-share-images-21.png 1024w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/03\/Blog-share-images-21-300x150.png 300w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/03\/Blog-share-images-21-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<button \n\t\t\t\tclass=\"video-block__play-button video-popup-trigger\" \n\t\t\t\taria-label=\"Play video\" \n\t\t\t\taria-haspopup=\"dialog\"\n\t\t\t\taria-controls=\"modal-69e90697cb7a8\"\n\t\t\t>\n\t\t\t<span class=\"button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"33\" height=\"32\" viewBox=\"0 0 33 32\" fill=\"none\">\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M26.2696 12.5534C28.8988 14.1 28.8988 17.9023 26.2696 19.4489L11.5291 28.1198C8.86252 29.6884 5.50098 27.7657 5.50098 24.6721L5.50098 7.33029C5.50098 4.23662 8.86253 2.314 11.5291 3.88255L26.2696 12.5534Z\" fill=\"white\"\/>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/span>\n\t\t\t\t<span class=\"screen-reader-text\">Play video<\/span>\n\t\t\t<\/button>\n\t\t\t<\/div>\n<\/div>\n\n\t<dialog \n\t\tclass=\"video-block__dialog \"\n\t\t\t\t\tstyle=\"--video-aspect-ratio: 16\/9;\"\n\t\t\t\tid=\"modal-69e90697cb7a8\"\n\t\taria-labelledby=\"dialog-title-modal-69e90697cb7a8\"\n\t\taria-describedby=\"dialog-desc-modal-69e90697cb7a8\"\n\t>\n\t\t<div class=\"video-block__container\">\n\t\t\t<button \n\t\t\t\tclass=\"video-block__close\" \n\t\t\t\taria-label=\"Close video\"\n\t\t\t\ttype=\"button\"\n\t\t\t>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n\t\t\t\t\t<path d=\"M18 7.05L16.95 6L12 10.95L7.05 6L6 7.05L10.95 12L6 16.95L7.05 18L12 13.05L16.95 18L18 16.95L13.05 12L18 7.05Z\" fill=\"currentColor\"\/>\n\t\t\t\t<\/svg>\n\t\t\t<span class=\"screen-reader-text\">Close video<\/span>\n\t\t<\/button>\n\t\t\t\t\t\t<div \n\t\t\t\tclass=\"video-block__content\"\n\t\t\t\tid=\"dialog-desc-modal-69e90697cb7a8\"\n\t\t\t\tdata-video-id=\"765916762\"\n\t\t\t\tdata-video-type=\"vimeo\"\n\t\t\t\tdata-autoplay=\"0\"\n\t\t\t\tdata-controls=\"1\"\n\t\t\t>\n\t\t\t\t<div id=\"videoPlayer\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/dialog>\n<\/div>\n<\/div>\n<\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69e90697cd6cb)'\/><defs><linearGradient id='69e90697cd6cb' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#F06424' stop-opacity='.3' offset='0'\/><stop stop-color='#F06424' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group alignfull bg-angle-action-orange has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div data-animate=\"true\" data-animation-direction=\"right\" data-child-animation=\"stagger\" class=\"wp-block-group  layout-columns-10 is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\"><div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/03\/03-Brand-Strategic.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>Design an engaging campaign<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Reward behaviours, then achievements, then results.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/03\/02-Brand-BoostCollab.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>Engage your audience correctly<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Nudge from knowing it, to feeling it, to doing it.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/03\/01-Brand-Automated.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>Use dynamic visual scorecards<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Make them bold, clear, and compelling.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/03\/04-Brand-Digestible.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>Reach out the right way<\/strong>        \t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Simply, frequently and with relevance.<br><\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/03\/Icon-Recognition-IncentiveAwards.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>Pick the right rewards<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Reward progress, and results will follow.<br><\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading is-style-section-large-heading has-xxxl-font-size has-text-wrap-pretty has-gradient-fill has-gradient-fill-purple is-style-section-large-heading--3\" style=\"line-height:1.2\">Dive into the science<\/h2>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-right bg-angle-action  layout-columns-12 has-global-padding is-layout-constrained wp-container-core-group-is-layout-9e09659d wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-643ced6b wp-block-columns-is-layout-flex is-reversed-direction-on-mobile\">\n<div class=\"wp-block-column is-vertically-aligned-center has-global-padding is-layout-constrained wp-container-core-column-is-layout-346627ba wp-block-column-is-layout-constrained\">\n<div style=\"--image-aspect-ratio: 16\/9;--video-aspect-ratio: 16\/9;\" class=\"wp-block-biw-block-theme-video-block\"data-modal-id=\"modal-69e90697d0827\">\n\t<div class=\"video-block__content-wrapper\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/03\/Blog-share-images-27.png\" class=\"video-block__image has-dynamic-border-radius\" alt=\"A group of green apples with a single red apple standing out in the center.\" style=\"object-position:0% 42%;\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/03\/Blog-share-images-27.png 1024w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/03\/Blog-share-images-27-300x150.png 300w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/03\/Blog-share-images-27-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<button \n\t\t\t\tclass=\"video-block__play-button video-popup-trigger\" \n\t\t\t\taria-label=\"Play video\" \n\t\t\t\taria-haspopup=\"dialog\"\n\t\t\t\taria-controls=\"modal-69e90697d0827\"\n\t\t\t>\n\t\t\t<span class=\"button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"33\" height=\"32\" viewBox=\"0 0 33 32\" fill=\"none\">\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M26.2696 12.5534C28.8988 14.1 28.8988 17.9023 26.2696 19.4489L11.5291 28.1198C8.86252 29.6884 5.50098 27.7657 5.50098 24.6721L5.50098 7.33029C5.50098 4.23662 8.86253 2.314 11.5291 3.88255L26.2696 12.5534Z\" fill=\"white\"\/>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/span>\n\t\t\t\t<span class=\"screen-reader-text\">Play video<\/span>\n\t\t\t<\/button>\n\t\t\t<\/div>\n<\/div>\n\n\t<dialog \n\t\tclass=\"video-block__dialog \"\n\t\t\t\t\tstyle=\"--video-aspect-ratio: 16\/9;\"\n\t\t\t\tid=\"modal-69e90697d0827\"\n\t\taria-labelledby=\"dialog-title-modal-69e90697d0827\"\n\t\taria-describedby=\"dialog-desc-modal-69e90697d0827\"\n\t>\n\t\t<div class=\"video-block__container\">\n\t\t\t<button \n\t\t\t\tclass=\"video-block__close\" \n\t\t\t\taria-label=\"Close video\"\n\t\t\t\ttype=\"button\"\n\t\t\t>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n\t\t\t\t\t<path d=\"M18 7.05L16.95 6L12 10.95L7.05 6L6 7.05L10.95 12L6 16.95L7.05 18L12 13.05L16.95 18L18 16.95L13.05 12L18 7.05Z\" fill=\"currentColor\"\/>\n\t\t\t\t<\/svg>\n\t\t\t<span class=\"screen-reader-text\">Close video<\/span>\n\t\t<\/button>\n\t\t\t\t\t\t<div \n\t\t\t\tclass=\"video-block__content\"\n\t\t\t\tid=\"dialog-desc-modal-69e90697d0827\"\n\t\t\t\tdata-video-id=\"766372762\"\n\t\t\t\tdata-video-type=\"vimeo\"\n\t\t\t\tdata-autoplay=\"0\"\n\t\t\t\tdata-controls=\"1\"\n\t\t\t>\n\t\t\t\t<div id=\"videoPlayer\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/dialog>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0\">\n<div data-animate=\"true\" data-animation-direction=\"left\" data-child-animation=\"none\" class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group  layout-columns-12 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-4f6f07d2 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-section-large-heading has-xxl-font-size has-text-wrap-pretty is-style-section-large-heading--4\" style=\"line-height:1.2\">Idiosyncratic Fit<\/h2>\n\n\n\n<p class=\"is-style-intro-text has-large-font-size is-style-intro-text--5\">According to behavioural&nbsp;research studies, a major reason individuals choose which incentive or loyalty programs&nbsp;to&nbsp;join is based on whether or not they identify an idiosyncratic fit.&nbsp;<a href=\"https:\/\/www.biworldwide.com.au\/behavioural-economics\/Idiosyncratic-Fit\/#below-hero\"><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69e90697d2d29)'\/><defs><linearGradient id='69e90697d2d29' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#6D28D9' stop-opacity='.3' offset='0'\/><stop stop-color='#6D28D9' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group alignfull  layout-columns-12 has-global-padding is-layout-constrained wp-container-core-group-is-layout-9e09659d wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-643ced6b wp-block-columns-is-layout-flex is-reversed-direction-on-mobile\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0\">\n<div data-animate=\"true\" data-animation-direction=\"left\" data-child-animation=\"none\" class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group  layout-columns-12 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-4f6f07d2 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-section-large-heading has-xxl-font-size has-text-wrap-pretty is-style-section-large-heading--6\" style=\"line-height:1.2\">Dopamine<\/h2>\n\n\n\n<p class=\"is-style-intro-text has-large-font-size is-style-intro-text--7\">The human brain and our nervous system controls all the organs in our body and communicate to each other through chemicals (molecules). These chemicals play a particularly important role in generating all human emotions and responses, everything from sleep to wakefulness, creativity, stress, calmness, sadness, excitement, energy, happiness etc.<a href=\"https:\/\/www.biworldwide.com.au\/behavioural-economics\/The-Power-of-Dopamine\/#below-hero\"><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-global-padding is-layout-constrained wp-container-core-column-is-layout-346627ba wp-block-column-is-layout-constrained\">\n<div style=\"--image-aspect-ratio: 16\/9;--video-aspect-ratio: 16\/9;\" class=\"wp-block-biw-block-theme-video-block\"data-modal-id=\"modal-69e90697d464f\">\n\t<div class=\"video-block__content-wrapper\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/03\/Blog-share-images-28.png\" class=\"video-block__image has-dynamic-border-radius\" alt=\"A vibrant, abstract digital image depicting a human profile with a colorful, swirling background. Elements of neural connectivity and clouds blend into the design, symbolizing creativity and thought. The corner has an element design with the text 8 dp Dopamine.\" style=\"object-position:0% 54%;\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/03\/Blog-share-images-28.png 1024w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/03\/Blog-share-images-28-300x150.png 300w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/03\/Blog-share-images-28-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<button \n\t\t\t\tclass=\"video-block__play-button video-popup-trigger\" \n\t\t\t\taria-label=\"Play video\" \n\t\t\t\taria-haspopup=\"dialog\"\n\t\t\t\taria-controls=\"modal-69e90697d464f\"\n\t\t\t>\n\t\t\t<span class=\"button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"33\" height=\"32\" viewBox=\"0 0 33 32\" fill=\"none\">\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M26.2696 12.5534C28.8988 14.1 28.8988 17.9023 26.2696 19.4489L11.5291 28.1198C8.86252 29.6884 5.50098 27.7657 5.50098 24.6721L5.50098 7.33029C5.50098 4.23662 8.86253 2.314 11.5291 3.88255L26.2696 12.5534Z\" fill=\"white\"\/>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/span>\n\t\t\t\t<span class=\"screen-reader-text\">Play video<\/span>\n\t\t\t<\/button>\n\t\t\t<\/div>\n<\/div>\n\n\t<dialog \n\t\tclass=\"video-block__dialog \"\n\t\t\t\t\tstyle=\"--video-aspect-ratio: 16\/9;\"\n\t\t\t\tid=\"modal-69e90697d464f\"\n\t\taria-labelledby=\"dialog-title-modal-69e90697d464f\"\n\t\taria-describedby=\"dialog-desc-modal-69e90697d464f\"\n\t>\n\t\t<div class=\"video-block__container\">\n\t\t\t<button \n\t\t\t\tclass=\"video-block__close\" \n\t\t\t\taria-label=\"Close video\"\n\t\t\t\ttype=\"button\"\n\t\t\t>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n\t\t\t\t\t<path d=\"M18 7.05L16.95 6L12 10.95L7.05 6L6 7.05L10.95 12L6 16.95L7.05 18L12 13.05L16.95 18L18 16.95L13.05 12L18 7.05Z\" fill=\"currentColor\"\/>\n\t\t\t\t<\/svg>\n\t\t\t<span class=\"screen-reader-text\">Close video<\/span>\n\t\t<\/button>\n\t\t\t\t\t\t<div \n\t\t\t\tclass=\"video-block__content\"\n\t\t\t\tid=\"dialog-desc-modal-69e90697d464f\"\n\t\t\t\tdata-video-id=\"766372733\"\n\t\t\t\tdata-video-type=\"vimeo\"\n\t\t\t\tdata-autoplay=\"0\"\n\t\t\t\tdata-controls=\"1\"\n\t\t\t>\n\t\t\t\t<div id=\"videoPlayer\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/dialog>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-left bg-angle-action  layout-columns-12 has-global-padding is-layout-constrained wp-container-core-group-is-layout-9e09659d wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-643ced6b wp-block-columns-is-layout-flex is-reversed-direction-on-mobile\">\n<div class=\"wp-block-column is-vertically-aligned-center has-global-padding is-layout-constrained wp-container-core-column-is-layout-346627ba wp-block-column-is-layout-constrained\">\n<div style=\"--image-aspect-ratio: 16\/9;--video-aspect-ratio: 16\/9;\" class=\"wp-block-biw-block-theme-video-block\"data-modal-id=\"modal-69e90697d584b\">\n\t<div class=\"video-block__content-wrapper\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/03\/Blog-share-images-26.png\" class=\"video-block__image has-dynamic-border-radius\" alt=\"A yellow paper airplane diverges from a path of white paper airplanes against a dark background. Inset on the left is a labeled cube with What is... 6 pr Preference reversal.\" style=\"object-position:0% 21%;\" srcset=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/03\/Blog-share-images-26.png 1024w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/03\/Blog-share-images-26-300x150.png 300w, https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/03\/Blog-share-images-26-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<button \n\t\t\t\tclass=\"video-block__play-button video-popup-trigger\" \n\t\t\t\taria-label=\"Play video\" \n\t\t\t\taria-haspopup=\"dialog\"\n\t\t\t\taria-controls=\"modal-69e90697d584b\"\n\t\t\t>\n\t\t\t<span class=\"button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"33\" height=\"32\" viewBox=\"0 0 33 32\" fill=\"none\">\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M26.2696 12.5534C28.8988 14.1 28.8988 17.9023 26.2696 19.4489L11.5291 28.1198C8.86252 29.6884 5.50098 27.7657 5.50098 24.6721L5.50098 7.33029C5.50098 4.23662 8.86253 2.314 11.5291 3.88255L26.2696 12.5534Z\" fill=\"white\"\/>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/span>\n\t\t\t\t<span class=\"screen-reader-text\">Play video<\/span>\n\t\t\t<\/button>\n\t\t\t<\/div>\n<\/div>\n\n\t<dialog \n\t\tclass=\"video-block__dialog \"\n\t\t\t\t\tstyle=\"--video-aspect-ratio: 16\/9;\"\n\t\t\t\tid=\"modal-69e90697d584b\"\n\t\taria-labelledby=\"dialog-title-modal-69e90697d584b\"\n\t\taria-describedby=\"dialog-desc-modal-69e90697d584b\"\n\t>\n\t\t<div class=\"video-block__container\">\n\t\t\t<button \n\t\t\t\tclass=\"video-block__close\" \n\t\t\t\taria-label=\"Close video\"\n\t\t\t\ttype=\"button\"\n\t\t\t>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n\t\t\t\t\t<path d=\"M18 7.05L16.95 6L12 10.95L7.05 6L6 7.05L10.95 12L6 16.95L7.05 18L12 13.05L16.95 18L18 16.95L13.05 12L18 7.05Z\" fill=\"currentColor\"\/>\n\t\t\t\t<\/svg>\n\t\t\t<span class=\"screen-reader-text\">Close video<\/span>\n\t\t<\/button>\n\t\t\t\t\t\t<div \n\t\t\t\tclass=\"video-block__content\"\n\t\t\t\tid=\"dialog-desc-modal-69e90697d584b\"\n\t\t\t\tdata-video-id=\"767165801\"\n\t\t\t\tdata-video-type=\"vimeo\"\n\t\t\t\tdata-autoplay=\"0\"\n\t\t\t\tdata-controls=\"1\"\n\t\t\t>\n\t\t\t\t<div id=\"videoPlayer\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/dialog>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0\">\n<div data-animate=\"true\" data-animation-direction=\"left\" data-child-animation=\"none\" class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group  layout-columns-12 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-4f6f07d2 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-section-large-heading has-xxl-font-size has-text-wrap-pretty is-style-section-large-heading--8\" style=\"line-height:1.2\">The right reward<\/h2>\n\n\n\n<p class=\"is-style-intro-text has-large-font-size is-style-intro-text--9\">Cash is king. We\u2019ve all heard that phrase. A variety of studies have shown that when asked, most people will say \u201cgive me the cash\u201d in exchange for motivating their behaviour \u2013 but when it comes to actually doing that behaviour, more people are motivated by non-cash rewards. This is a clear example of&nbsp;<strong>Preference Reversal<\/strong>&nbsp;&#8211; Saying one thing and doing another.&nbsp;<a href=\"https:\/\/www.biworldwide.com.au\/behavioural-economics\/The-Right-Reward\/#below-hero\"><\/a><a href=\"https:\/\/www.biworldwide.com.au\/behavioural-economics\/Idiosyncratic-Fit\/#below-hero\"><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69e90697d80c7)'\/><defs><linearGradient id='69e90697d80c7' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#6D28D9' stop-opacity='.3' offset='0'\/><stop stop-color='#6D28D9' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-6 has-wrap-on-small-screens has-wrap-on-tablet-screens has-small-screens-alignment-left has-tablet-screens-alignment-left is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-d7c818fd wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left  has-gradient-fill has-gradient-fill-purple\">See the science in action<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-text-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.biworldwide.com\/uk\/resources\/\">View all thought leadership<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-850d240a wp-block-post-template-is-layout-grid has-dynamic-card-height has-dynamic-row-fill\"><li class=\"wp-block-post post-6207 case-study type-case-study status-publish has-post-thumbnail hentry content-topic-incentives-and-rewards problem-space-sales-team-motivation\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1440\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1.jpg 1440w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1-300x125.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1-1024x427.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy4-1440x600-1-768x320.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type case-study\">Case Study<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/case-study\/championing-a-head-to-head-sales-incentive\/\">Championing a head-to-head sales incentive<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">A large telecommunications client came to us to create a fun incentive programme for the fourth quarter to help close out the year strong. They were looking to increase their average number of mobile lines sold per agent which was one per week prior to the programme\u2019s start.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-6205 case-study type-case-study status-publish has-post-thumbnail hentry content-topic-incentives-and-rewards problem-space-sales-team-motivation\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1440\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"A person in a yellow sweater is writing on a financial report with charts and graphs, using a pen. Their other hand is on a laptop keyboard. The background is blurred.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1.jpg 1440w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1-300x125.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1-1024x427.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1-768x320.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type case-study\">Case Study<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/case-study\/tapping-into-success\/\">Tapping into success<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">A large beer manufacturer was interested in gaining share of the Economy beer segment among its competitors. The challenge they faced was getting their Distributor Sales Representatives to focus on off-premise retail activity by setting up displays in retail locations.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-6210 case-study type-case-study status-publish has-post-thumbnail hentry content-topic-incentives-and-rewards problem-space-channel-performance problem-space-sales-team-motivation\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1440\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy3-1440x600-1.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"A person holding a document with colorful diagrams, while sitting indoors. The image has orange and yellow geometric overlays, and the focus is on the paper, with the persons face blurred in the background.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy3-1440x600-1.jpg 1440w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy3-1440x600-1-300x125.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy3-1440x600-1-1024x427.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy3-1440x600-1-768x320.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type case-study\">Case Study<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/uk\/our-work\/case-study\/impacting-sales-confidence-through-gamification\/\">Impacting sales confidence through gamification<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">A telecommunications client asked for help creating a single destination for employee understanding and confidence in company products, features, and benefits \u2013 a repository of foundational information on all products. They wanted to encourage engagement with a set of curated educational and experiential material, as well as measure understanding and retention of knowledge related to the products.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><\/ul>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-base-two-background-color has-background  has-dynamic-border-radius  layout-columns-4 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-645d8aa7 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);background-image:url(&#039;https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/03\/CTA6.png&#039;);background-position:50% 50%;background-size:cover;\">\n<h2 class=\"wp-block-heading has-xxl-font-size\">Let&#8217;s talk<\/h2>\n\n\n\n<p>Want to know more or looking for support? Speak to one of our expert team!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary-fill\"><a aria-controls=\"modal-header-lead-gen\" aria-haspopup=\"dialog\" href=\"#\" modal-id=\"header-lead-gen\" role=\"button\" tabindex=\"0\" class=\"wp-block-button__link wp-element-button modal-trigger core-button-trigger\">Get in touch<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our approach We integrate behavioural economics and psychological principles into programme design, communications, and rewards. Backed by research, this approach boosts achievement, engagement, and performance\u2014creating programmes driven by insight, not guesswork. Dive into the science Idiosyncratic Fit According to behavioural&nbsp;research studies, a major reason individuals choose which incentive or loyalty programs&nbsp;to&nbsp;join is based on whether [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":1128,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"wf_page_folders":[81],"class_list":["post-4075","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BI Worldwide | Harnessing behavioural economics<\/title>\n<meta name=\"description\" content=\"Harnessing behavioural economics to design engaging programmes that drive motivation, influence decisions, and boost performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/uk\/behavioural-economics\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BI Worldwide | Harnessing behavioural economics\" \/>\n<meta property=\"og:description\" content=\"Harnessing behavioural economics to design engaging programmes that drive motivation, influence decisions, and boost performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biworldwide.com\/uk\/behavioural-economics\/\" \/>\n<meta property=\"og:site_name\" content=\"United Kingdom\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T14:59:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/Fixed-aspect-ratio-spacer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"695\" \/>\n\t<meta property=\"og:image:height\" content=\"435\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.biworldwide.com\/uk\/behavioural-economics\/\",\"url\":\"https:\/\/www.biworldwide.com\/uk\/behavioural-economics\/\",\"name\":\"BI Worldwide | Harnessing behavioural economics\",\"isPartOf\":{\"@id\":\"https:\/\/www.biworldwide.com\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.biworldwide.com\/uk\/behavioural-economics\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.biworldwide.com\/uk\/behavioural-economics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/Fixed-aspect-ratio-spacer.jpg\",\"datePublished\":\"2025-03-10T14:11:45+00:00\",\"dateModified\":\"2026-01-28T14:59:44+00:00\",\"description\":\"Harnessing behavioural economics to design engaging programmes that drive motivation, influence decisions, and boost performance.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.biworldwide.com\/uk\/behavioural-economics\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.biworldwide.com\/uk\/behavioural-economics\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.biworldwide.com\/uk\/behavioural-economics\/#primaryimage\",\"url\":\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/Fixed-aspect-ratio-spacer.jpg\",\"contentUrl\":\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/01\/Fixed-aspect-ratio-spacer.jpg\",\"caption\":\"A vibrant collage featuring a mans profile, a womans profile with puzzle motifs, an abstract eye with vivid makeup, and a figure with colorful brushstrokes above. 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