{"id":1010,"date":"2023-04-01T09:02:14","date_gmt":"2023-04-01T09:02:14","guid":{"rendered":"https:\/\/www.biworldwide.com\/uk\/?p=1010"},"modified":"2025-03-26T15:05:18","modified_gmt":"2025-03-26T15:05:18","slug":"the-key-to-a-meaningful-event-message","status":"publish","type":"post","link":"https:\/\/www.biworldwide.com\/uk\/our-work\/blog\/the-key-to-a-meaningful-event-message\/","title":{"rendered":"The key to a meaningful event message: emotion"},"content":{"rendered":"
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Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t
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\n\t\t\t\tThe key to a meaningful event message: emotion\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t
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It\u2019s not enough for your message to be understood; real meaning happens when your message is felt.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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If you\u2019re\u202fplanning a corporate meeting or event<\/a>, you\u2019ve got a lot on your mind: agendas, technology, budgeting, entertainment, communications and rehearsals. The list is long and stakes are high. The time, energy and resources funnelled into an event means one thing: you\u2019ve got to get this right.<\/a> <\/a><\/p>\n\n\n\n

Any good planner driving towards the finish line of an\u202fupcoming event<\/a>\u202fis focused on messaging, presentations and making sure the content is looking perfect. After all, sharing information is what meetings are all about. Unfortunately, too many event professionals overlook something major as they craft and\u00a0refine their key message<\/a>: emotion.\u00a0<\/p>\n\n\n\n

Information perfectly packaged into concise bullet points will mean nothing to your audience if they don\u2019t feel a connection. It\u2019s not enough for your message to be understood; real meaning happens when your message is felt. <\/p>\n\n\n\n

Start with a simple question: How do you want your audience to feel? <\/p>\n\n\n\n

Inspired? Excited? Empowered? Optimistic? Proud? Ambitious? <\/p>\n\n\n\n

Take time to ponder how emotions can work in your favour. Consider using Plutchik\u2019s model of emotions to refine your direction and keep the following in mind: <\/p>\n\n\n\n

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1. Emotions are complicated.<\/strong>\u202fPlutchik\u2019s\u202fmodel demonstrates that our feelings are often a result of more than one sentiment. Case in point: optimism is the result of experiencing both joy and anticipation. Having a deeper understanding of complex emotions will help you craft a more thoughtful event and effective experience. <\/p>\n\n\n\n

2. Your attendees are not blank slates.<\/strong>\u202fKeep in mind that although you may have an outcome in mind, your audience may have contrary feelings. If you are trying to build trust in the wake of recent layoffs, you\u2019ll need to navigate carefully. Your best bet is to directly address current emotions (i.e. anger and fear) before jumping into trust falls. <\/p>\n\n\n\n

3. Emotions are experienced on a spectrum.<\/strong>\u202fKeep in mind that the same emotion can be experienced mildly or intensely. Take time to consider different ways a single emotion may be felt. As an example, mild apprehension can devolve into abject terror. <\/p>\n\n\n\n

As you carefully craft your meeting message, don\u2019t forget to weave feelings into the\u202fexperience<\/a>. If you want your message to hit home, create authentic moments to foster meaningful emotions. <\/p>\n\n\n\n

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How can we help?<\/h2>\n\n\n\n

Want to find out how BI WORLDWIDE can support you with events,<\/a> get in co<\/a>ntact.<\/p>\n\n\n\n

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Let’s talk<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

It\u2019s\u00a0not enough for your message to be understood; real meaning happens when your message is felt.<\/p>\n","protected":false},"author":31,"featured_media":1677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"associated_experts":[],"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[72],"problem-space":[],"wf_post_folders":[22],"class_list":["post-1010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","content-topic-meetings-and-events"],"featured_media_global":[],"yoast_head":"\nThe key to a meaningful event message: emotion<\/title>\n<meta name=\"description\" content=\"It\u2019s not enough for your message to be understood; real meaning happens when your message is felt. 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