{"id":1017,"date":"2023-05-01T09:14:20","date_gmt":"2023-05-01T09:14:20","guid":{"rendered":"https:\/\/www.biworldwide.com\/uk\/?p=1017"},"modified":"2025-12-02T10:06:26","modified_gmt":"2025-12-02T10:06:26","slug":"celebrate-moments-that-matter-ibms-story","status":"publish","type":"post","link":"https:\/\/www.biworldwide.com\/uk\/our-work\/blog\/celebrate-moments-that-matter-ibms-story\/","title":{"rendered":"Celebrating moments that matter | IBM’s Story"},"content":{"rendered":"
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Most companies celebrate work anniversaries, but what about all the other moments that are worthy of a celebration?<\/p>\n\n\n\n

Here’s IBM’s story of how it\u2019s evolved to recognise the whole employee.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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It\u2019s traditional to celebrate service anniversaries<\/a>. In the past, companies formally congratulated employees on their 5-year milestone and then celebrated key work anniversaries after that \u201410 years, 20 years and so on. With employees making more frequent job changes, first- and third-year celebrations have become more common, and, in some industries, even first- and sixth-month anniversaries receive deserved recognition. But what about all the other celebrations in employees\u2019 lives? How are we recognising<\/a> those key moments that happen in both their work and personal journeys?<\/p>\n\n\n\n

The lines between work and personal life have blurred, with many of us working from home and giving our co-workers glimpses of our pets, children and dining rooms that double as desks. Those lines continue to intersect as many companies have a work from anywhere policy or an established hybrid model. And when we\u2019re not together, it can become more difficult to stay connected and feel inspired.<\/p>\n\n\n\n

We know from BI WORLDWIDE\u2019s New Rules of Engagement\u00ae 2022 research that milestone award recipients feel more belonging and commitment.<\/strong><\/p>\n\n\n\n

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The research also shows those who receive multiple types of recognition are happier, more engaged, committed and intensely performing.<\/strong><\/p>\n\n\n\n

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In addition to this research, IBM surveyed its employee audience to find out what more it could do to connect and recognise employees from around the world. It discovered a gap in that the traditional service anniversary shout-out was only part of the employee story. IBM leverages technology to enable digital celebrations for teammates and co-workers, but they found employees wanted the ability to recognise additional moments that matter. As a result, IBM took this feedback and considered how to expand the programme to:<\/p>\n\n\n\n